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Premier League: West Ham United and NiP (eSports) team up for the Betway Esports Challenge

West Ham United FC (Premier League) have released two videos on the video platform YouTube of club players Michail Antonio and Javier Hernandez joining the eSports team Ninjas in Pyjamas (NiP), to take part in the Betway Insider Esports Challenge on the video game CounterStrike: Global Offensive…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Digital, Sponsors - Partners, esport - gaming
• Article # 114585
• Published on 05/03/18 at 16:58
©  Continental
Cycling: Continental (tyres) becomes an official partner of La Vuelta (tour of Spain) until 2020

Continental, a German tyre brand, has become a partner of La Vuelta a España (cycling tour of Spain) from 2018, on 28/02/2018. Continental has the status of official partner, the third level in the sponsorship hierarchy of the cycling event. Continental is a partner of the 2018 edition of La…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 114567
• Published on 05/03/18 at 14:00
©  Vatti
France: Chinese brand Vatti (appliances) official partner of the FFF in China until February 2019

Vatti, a Chinese home appliance brand, has become an official partner of the French football team until February 2019, on 02/03/2018. This is a regional partnership, activated in mainland China, Hong Kong, Taiwan, and Macao.  "This partnership will result in campaigns promoting Vatti products…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 114545
• Published on 05/03/18 at 11:09
©  Ben's Pictures
eSport: Kappa becomes major partner and official equipment supplier of the Oplon team (ex-InFamouS)

Kappa, the Italian brand distributed in France by the Sportfinance group, has become a major partner and official equipment supplier of the Oplon team, formerly InFamouS, who return to the eSports scene, two years after their closure, according to Sportfinance on 26/02/2018. "Kappa will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Merchandising - Licensing, …
• Article # 114387
• Published on 02/03/18 at 17:19
©  AS Roma
Football: the main sponsorship spaces available in the European Top 5 leagues at the end of 2017-18

News Tank Football has created a list of the main sponsorship/partnership agreements of the Top 5 European leagues (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) that expire at the end of the 2017-18 season, or have not yet been formally extended (as of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 114212
• Published on 02/03/18 at 12:49
©  Dom LE LANN
France: IZAC (clothing) becomes official tailor of FC Girondins de Bordeaux and Montpellier Handball

IZAC, a French clothing brand, has become the "official tailor" of FC Girondins de Bordeaux (Ligue 1 Conforama) and Montpellier Handball (Lidl Starligue) on 26/02/2018. IZAC is already an official tailor of three other historic Ligue 1 clubs: AS Saint-Étienne (since 2014), Olympique de Marseille…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sponsors - Partners
• Article # 114389
• Published on 02/03/18 at 12:00
©  MSV Duisburg
2.Bundesliga: Duisburg auctions the water bottle from keeper blunder to benefit association

MSV Duisburg (2.Bundesliga) have organised an auction for the benefit of zebrakids eV, the club's association that helps children with social difficulties in the Duisburg (GER) region, from 27/02 to 04/03/2018. The only auctioned lot is goalkeeper Mark Flekken's water bottle, sponsored by…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 114391
• Published on 02/03/18 at 11:25
©  The FA
FA: Budweiser the Offical Beer Partner of Wembley, the England team, and the FA Cup from 2018-19

Budweiser, the American beer brand of the Belgian AB InBev group, has renewed and extended its partnership with The FA, the English Football Federation, on 28/02/2018. Already the Official Beer Partner of the Emirates FA Cup for the 2015-2018 cycle, Budweiser has also become the Official Beer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Stadiums, …
• Article # 114348
• Published on 01/03/18 at 17:34
©  D.R.
PSG: collaboration with Koché (fashion, FRA) celebrated by a film shot at the Parc des Princes

"To celebrate its collaboration with Paris Saint-Germain (Ligue 1 Conforama) for the spring/summer 2018 collection, Koché (French fashion brand) has chosen to shoot a film (see below) at the Parc des Princes (47,929 capacity)," said the Parisian club on 26/02/2018. "Kevin Elramrani-Lince…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 114211
• Published on 01/03/18 at 14:50
©  CAF
CAF: QNET (direct selling) becomes an official sponsor of African club competitions until 2019

QNET, a direct selling company based in Hong Kong, has become an official sponsor of CAF club competitions in 2018 and 2019, announced the Confederation of African Football on 24/02/2018. The sponsorship includes the Total CAF Champions League, the Total CAF Confederation Cup and the Total…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 114239
• Published on 01/03/18 at 14:00