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©  Leinster
Rugby: Energia acquires the naming rights to the Leinster Academy stadium for 10 years (2018-2028)

Energia an Irish electricity and gas supplier and Leinster Rugby (Guinness Pro14) have agreed a naming rights partnership to re-name the Donnybrook Stadium (6,000 capacity), for a period of ten years, from 2018-2028, on 21/03/2018. The stadium will take the name of Energia Park with immediate…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sponsors - Partners, …
• Article # 116148
• Published on 23/03/18 at 11:30
©  LFP
Coupe de la Ligue: Umbro unveils the official 2018-19 football to be used during the 2018 final

The British sports equipment manufacturer Umbro has unveiled the official football of the Coupe de la Ligue for the 2018-19 season on 19/03/2018. It will be used for the first time during this years final, Paris Saint-Germain - AS Monaco FC, at the Matmut Atlantique (42,115 capacity) in Bordeaux…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 115823
• Published on 23/03/18 at 10:30
©  D.R.
Tennis: Fever-Tree (drinks) becomes title sponsor of the Queen's tournament (London) for three years

Fever-Tree, the UK brand of non-alcoholic beverages, with the UK Tennis Federation (Lawn Tennis Association), has become the title sponsor of the Queen's Club ATP Tournament (London, UK) for three seasons, or the 2018-2020 cycle, according to the British body on 20/03/2018. Fever-Tree follows…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Stadiums
• Article # 116117
• Published on 22/03/18 at 17:30
©  LaLiga
LaLiga: MTN (telecoms) becomes a regional partner of the Spanish league in the Ivory Coast

MTN Ivory Coast, a subsidiary of the South African telecommunications group MTN, has become a regional partner of LaLiga in the Ivory Coast on 21/03/2018. As part of the agreement, MTN will be able to distribute exclusive content of the 20 LaLiga Santander clubs and organise activations…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 116080
• Published on 22/03/18 at 15:00
©  FIFA
2018 World Cup: Rostelecom (telecoms) becomes a regional supporter of the competition

Rostelecom, a Russian telecommunications group, has become a regional supporter for Europe of the 2018 World Cup, on 21/03/2018. It is a third level partnership in the sponsorship hierarchy of FIFA and the 2018 World Cup in Russia. Rostelecom will gain visibility on signage at the 12 stadiums…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 116037
• Published on 22/03/18 at 11:00
©  Séb Lascoux
Think Football 2018: "Technology: Transforming the Economy of Sport" (01/02/2018)

With introductory remarks by Laura Flessel, the French Minister of Sport, and Fatma Samoura, the FIFA Secretary General, and through to the the final debate "Super Clubs: Innovative Strategies for Commercial Growth", the second edition of Think Football was organised around the theme "Technology…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 115560
• Published on 21/03/18 at 16:20
©  FC St. Pauli
FC St. Pauli: Under Armour offers fans the chance to win a training session with the team's coach

The US sports equipment manufacturer Under Armour has launched a fitness challenge which will allow 25 FC St.Pauli (2.Bundesliga) fans to participate in a training session run by Markus Kauczinski, the coach of the German club, announced the club on 09/03/2018. To enter, fans must download…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 115941
• Published on 21/03/18 at 12:00
©  BNP Paribas
Tennis: BNP Paribas (bank) extends as the title sponsor of the Indian Wells Masters until 2023

The French banking group BNP Paribas has extended its partnership with the WTA and ATP tennis tournament, the Indian Wells Masters (Coachella Valley, USA), for a five-year period (2019-2023). BNP Paribas will retain its title sponsor status, announced both partners on 18/03/2018. The tennis…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Social Responsibility, Sponsors - Partners
• Article # 115879
• Published on 20/03/18 at 17:00
©  adidas
adidas: a collectable shirt to celebrate the 25th anniversary of OM's Champions League victory

The German brand adidas has launched a collectable Olympique de Marseille (Ligue 1 Conforama) shirt on 18/03/2018, to mark the occasion of the 25th anniversary of the French club's 1-0 win in the Champions League final versus AC Milan (Serie A TIM) at the Olympiastadion München (GER) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 115869
• Published on 20/03/18 at 15:20
©  adidas
2018 World Cup: adidas presents the new away shirts of nine of the national teams under contract

The German brand adidas has unveiled the away shirts of nine of the national teams under contract with the German equipment manufacturer that have qualified for the 2018 World Cup: Germany, Argentina, Colombia, Spain, Mexico, Sweden, Japan, Russia and Belgium. "With the adidas Soccer mantra…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 115850
• Published on 20/03/18 at 14:10