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©  D.R.
Tennis: Fever-Tree (drinks) becomes title sponsor of the Queen's tournament (London) for three years

Fever-Tree, the UK brand of non-alcoholic beverages, with the UK Tennis Federation (Lawn Tennis Association), has become the title sponsor of the Queen's Club ATP Tournament (London, UK) for three seasons, or the 2018-2020 cycle, according to the British body on 20/03/2018. Fever-Tree follows…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Stadiums
• Article # 116117
• Published on 22/03/18 at 17:30
©  LaLiga
LaLiga: MTN (telecoms) becomes a regional partner of the Spanish league in the Ivory Coast

MTN Ivory Coast, a subsidiary of the South African telecommunications group MTN, has become a regional partner of LaLiga in the Ivory Coast on 21/03/2018. As part of the agreement, MTN will be able to distribute exclusive content of the 20 LaLiga Santander clubs and organise activations…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 116080
• Published on 22/03/18 at 15:00
©  FIFA
2018 World Cup: Rostelecom (telecoms) becomes a regional supporter of the competition

Rostelecom, a Russian telecommunications group, has become a regional supporter for Europe of the 2018 World Cup, on 21/03/2018. It is a third level partnership in the sponsorship hierarchy of FIFA and the 2018 World Cup in Russia. Rostelecom will gain visibility on signage at the 12 stadiums…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 116037
• Published on 22/03/18 at 11:00
©  Séb Lascoux
Think Football 2018: "Technology: Transforming the Economy of Sport" (01/02/2018)

With introductory remarks by Laura Flessel, the French Minister of Sport, and Fatma Samoura, the FIFA Secretary General, and through to the the final debate "Super Clubs: Innovative Strategies for Commercial Growth", the second edition of Think Football was organised around the theme "Technology…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 115560
• Published on 21/03/18 at 16:20
©  FC St. Pauli
FC St. Pauli: Under Armour offers fans the chance to win a training session with the team's coach

The US sports equipment manufacturer Under Armour has launched a fitness challenge which will allow 25 FC St.Pauli (2.Bundesliga) fans to participate in a training session run by Markus Kauczinski, the coach of the German club, announced the club on 09/03/2018. To enter, fans must download…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 115941
• Published on 21/03/18 at 12:00
©  BNP Paribas
Tennis: BNP Paribas (bank) extends as the title sponsor of the Indian Wells Masters until 2023

The French banking group BNP Paribas has extended its partnership with the WTA and ATP tennis tournament, the Indian Wells Masters (Coachella Valley, USA), for a five-year period (2019-2023). BNP Paribas will retain its title sponsor status, announced both partners on 18/03/2018. The tennis…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Social Responsibility, Sponsors - Partners
• Article # 115879
• Published on 20/03/18 at 17:00
©  adidas
adidas: a collectable shirt to celebrate the 25th anniversary of OM's Champions League victory

The German brand adidas has launched a collectable Olympique de Marseille (Ligue 1 Conforama) shirt on 18/03/2018, to mark the occasion of the 25th anniversary of the French club's 1-0 win in the Champions League final versus AC Milan (Serie A TIM) at the Olympiastadion München (GER) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 115869
• Published on 20/03/18 at 15:20
©  adidas
2018 World Cup: adidas presents the new away shirts of nine of the national teams under contract

The German brand adidas has unveiled the away shirts of nine of the national teams under contract with the German equipment manufacturer that have qualified for the 2018 World Cup: Germany, Argentina, Colombia, Spain, Mexico, Sweden, Japan, Russia and Belgium. "With the adidas Soccer mantra…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 115850
• Published on 20/03/18 at 14:10
©  D.R.
Sportem: "A long-term vision is the key is to becoming a lifestyle brand" (L. Adornato, Juventus)

"When changing the identity of Juventus (in 2017), we had just obtained five years of growth to reach €350m in turnover with a leading position in the Italian market, but the domestic market was not helping us to get onto the international scene where our competitors were fighting. Competition is…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 115774
• Published on 20/03/18 at 12:40
©  Puma
2018 World Cup: Puma succeeds Umbro as equipment supplier of the Serbian Football Federation

The German brand Puma has formalised its partnership with the Serbian Football Federation on 16/03/2018. The information had already been unveiled by Serbian media in December 2017 and January 2018. The official duration of the contract has not yet been communicated, however, Puma alludes to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sporting Goods & Brands, …
• Article # 115803
• Published on 20/03/18 at 10:30