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©  LFC
Premier League: Standard Chartered (bank) extends as shirt sponsor of Liverpool FC until 2022-23

The British bank Standard Chartered has extended as the main shirt sponsor of Liverpool FC (Premier League) for four additional seasons, or until "the end of the 2022-23 season", announced the Merseyside club on 24/05/2018. Standard Chartered has the status of main sponsor, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 120878
• Published on 25/05/18 at 11:00
©  RFEF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 96265
• Published on 25/05/18 at 09:51
©  Arsenal FC
"Visit Rwanda": the Rwandan investment agency becomes the sleeve sponsor of Arsenal FC

The Rwanda Development Board, the Rwandan agency for international investments, through its subsidiary the Rwanda Convention Bureau, in charge of tourism promotion of the East African country, has become the "first official sleeve partner" of Arsenal FC (Premier League), according to the club on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 120839
• Published on 24/05/18 at 15:39
©  Nike
Russia 2018: Nike receives 3 million orders for the 2018 Nigeria shirt, on sale from 29/05/2018

The American sports equipment brand Nike has received 3 million orders for Nigeria's 2018 national team shirts since their presentation on 07/02/2018, according to the brand and the Nigerian Football Federation (NFF) on 17/05/2018. The home and away shirts, which Nigeria will wear at the 2018…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 120788
• Published on 24/05/18 at 13:59
©  UEFA/AFP/Getty Images
Women's football: UEFA opens sales process for 2018-2021 sponsors in the financial services category

"UEFA has announced it is giving interested parties the opportunity to become a sponsor partner of UEFA’s Women’s Football in the category of financial services," said the European administrative body on 15/05/2018. The rights relate to the following competitions: • The 2021 European…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 120757
• Published on 24/05/18 at 10:00
©  SportPesa_Pro14
Rugby: SportPesa (sports betting) becomes an official partner of the Guinness PRO14 Final Series

The Kenyan sports betting operator SportPesa has become the "Official Gaming Partner" of the 2017-18 Guinness Pro14 Final Series, according to PRO14 Rugby on 18/05/2018. SportPesa will gain visibility in the stadiums including for the 2017-18 PRO14 final Leinster Rugby - Scarlets which will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 120749
• Published on 23/05/18 at 17:45
©  ESL_DHL
eSports: DHL (logistics) becomes the official logistics partner of ESL (Electronic Sports League)

DHL, the German express delivery and logistics group, has become the official logistics partner of the Electronic Sports League (ESL), a world leading eSports company and event organiser, on 22/05/2018. "As the official logistics partner, DHL will handle the event logistics for the ESL One…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners, esport - gaming
• Article # 120736
• Published on 23/05/18 at 16:40
©  Sevilla FC
LaLiga Santander: Nike succeeds New Balance as kit supplier to Sevilla FC (2018-2021)

The American brand Nike has become the kit supplier of Sevilla FC (LaLiga Santander) on 21/05/2018. The partnership will run from 2018-2021, a duration of three seasons. Nike has the status of global partner, the first level in the sponsorship hierarchy of the Andalusian club. "It will be the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 120660
• Published on 23/05/18 at 12:44
©  UEFA
UEFA: adidas extends partnership as the official match ball of the Champions League for 2018-2021

The German sports equipment manufacturer adidas has extended its partnership with UEFA as the official match ball provider of the Champions League for the 2018-2021 cycle, according to adidas and UEFA on 22/05/2018. "The agreement also covers the right to supply the official match balls for the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Sporting Goods & Brands, …
• Article # 120689
• Published on 23/05/18 at 11:45
©  D.R.
News Tank Football: Olivier Hellard new general manager in charge of business development

Olivier Hellard (FRA) has joined News Tank Football as general manager in charge of business development, from 17/05/2018. Olivier Hellard, 57 years old, began his career working with advertising agencies (Havas Group, Publicis, FCB). He joined L'Équipe (French sports daily) in 1995 as…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Digital, Legal, …
• Article # 120606
• Published on 22/05/18 at 17:34