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©  Chelsea FC
Premier League: Hyundai (KOR) becomes the shirt sleeve sponsor of Chelsea FC for 2018-2022

The South Korean car manufacturer Hyundai has become the shirt sleeve sponsor of Chelsea FC for the 2018-2022 period (four seasons) on 11/06/2018. The deal was announced by the British newspaper The Times on 12/05/2018. "The relationship will see Hyundai's famous logo appear on our match…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 122335
• Published on 12/06/18 at 13:30
©  FFF
FFF: KFC (fast food chain) extends its partnership with the Federation until 2023

KFC (Kentucky Fried Chicken) France, a French subsidiary of the American fast food chain, has renewed and extended its partnership with the FFF for five years (until 30/06/2023) on 08/06/2018. KFC became an official partner of France's men's, women's, youth and amateur football teams for the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 122158
• Published on 12/06/18 at 12:30
©  Coca-Cola Deutschland
2018 World Cup: Coca-Cola, the most prominent brand among the 394 sponsors of the 32 teams and FIFA

"FIFA and the 32 national federations involved in the 2018 World Cup have a total of 394 sponsors, of which 377 have a website, 332 have a Facebook page (as their premier social media platform) and 245 have a Twitter account," said The Metrics Factory, in "The Perfect Match" report, of which the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 122269
• Published on 12/06/18 at 09:30
©  FIFA
2018 World Cup: Diking (clothing, CHN) and LUCI (technology, CHN) become regional supporters in Asia

Diking, a Chinese brand of men's business attire, and LUCI, a Chinese technology and immersive entertainment company, have become regional supporters in Asia of the 2018 World Cup on 08/06/2018. The partnerships are the third level in the sponsorship hierarchy of FIFA and the 2018 World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Ticketing, …
• Article # 122245
• Published on 11/06/18 at 16:20
©  adidas
2018 World Cup: 56 adidas ambassadors in "Creativity is the Answer" communication campaign

The German sports equipment manufacturer adidas highlights 56 sportsmen and women, musicians and brand ambassadors in the latest advert for the brand's "Here to Create" global communication campaign, titled "Creativity is the Answer" which has been broadcast since 04/06/2018 in the run up to the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 121993
• Published on 11/06/18 at 11:30
©  Bongarts/Getty Images 2018 Getty Images
Germany: Lagardère Sports extends its hospitality marketing partnership with the DFB until 2020

The sports marketing agency Lagardère Sports has extended its hospitality marketing partnership with the DFB, the German Football Association, "until the end of 2020," announced Lagardère on 05/06/2018. The rights concern the final of the DFB-Pokal, as well as the matches of the German…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Ticketing, …
• Article # 121991
• Published on 11/06/18 at 10:30
©  Canterbury_World Rugby
World Rugby: Canterbury extends as official sports apparel supplier for two years on 06/06/2018

New Zealand brand Canterbury extended its partnership with World Rugby and becomes the official sports apparel supplier of the Rugby World Cup 2019, said the body on 06/06/2018. "The two-year deal encompasses Rugby World Cup 2019, the World Rugby U20 Championship, elite 15s and sevens match…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 121990
• Published on 08/06/18 at 14:30
©  Robert Lewandowski
Robert Lewandowski: Lagardère Sports concludes a commercial rights agreement with the footballer

The sports marketing agency Lagardère Sports has concludes a multi-year management and commercial representation agreement with the Polish international footballer Robert Lewandowski (FC Bayern Munich, Bundesliga) on 28/05/2018. The Lagardère Sports & Entertainment group is entrusted with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 122069
• Published on 08/06/18 at 12:50
©  FC Schalke 04
Bundesliga: Konami and its video game PES become sponsors of FC Schalke 04 Esports from 2018-19

The Japanese video game publisher Konami has become an official partner of FC Schalke 04 (Bundesliga) and its eSports team, FC Schalke Esports, from 2018-19 on 04/06/2018. The duration of the contract has not been specified, but will cover a period of several years, according to the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 122001
• Published on 07/06/18 at 15:34
©  Dubai Duty Free Tennis Championships
Tennis: Dubai Duty Free extends its global partnership with the WTA (Women's Tennis Association)

Dubai Duty Free, the tax-free travel retail operator at the Dubai International Airport (United Arab Emirates), has extended its partnership with the WTA on 05/06/2018. Dubai Duty Free has been a partner of the WTA since 2004. The value of the partnership is valued at several million dollars per…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 121931
• Published on 07/06/18 at 13:04