Sponsors & Partners: archives 2018 (page 44/68)

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©  D.R.

General Court of the EU: Lionel Messi can register his trademark for sports equipment and clothing

Argentine international Lionel Messi (FC Barcelona, LaLiga Santander) can register his brand "MESSI" for sports equipment and clothing, says the General Court of the European Union, following its judgment in case T-554/14, given on 26/04/2018. Lionel Andrés Messi Cuccittini asked EUIPO…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 119458
• Published on
©  Hyundai

2018 World Cup: 32 fans will attend the final via the "Hyundai World Football Heritage" contest

Hyundai Motor Company has launched the "Hyundai World Football Heritage" contest on 15/04/2018, as part of the 2018 FIFA World Cup, of which the South Korean car manufacturer is a first-level partner. Fans can win tickets to the 2018 World Cup Final (at Luzhniki Stadium in Moscow on Sunday…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Authorities, …
• Article # 119398
• Published on
©  AS Roma

AS Roma: 4 players lend their voices to the navigation application Waze (official traffic partner)

Waze, a GPS and traffic info application, has become the "official traffic partner" of AS Roma (Serie A TIM), on 30/04/2018. The agreement is a fourth level partnership in the sponsorship hierarchy of the Italian club. The duration of the partnership has not yet been communicated. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 119405
• Published on
©  Lagardère

Bundesliga: Lagardère Sports Germany extends as marketing partner of Hamburger SV until 2025

Lagardère Sports, sports marketing agency of the Lagardère Sport & Entertainment group, has extended as the marketing partner of Hamburger SV (Bundesliga) for an additional five seasons on 01/05/2018. The agreement, which began in 1998 and initially ran until 2020, will be extended until at least…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 119280
• Published on
©  LFP

Orange e-Ligue 1: EA Sports (video games) extends with the LFP for the 2019 and 2020 seasons

EA Sports, a US video game publisher, has extended its agreement with the LFP for the next two seasons (2019 and 2020) of the Orange e-Ligue 1, on 26/04/2018. "EA Sports has been with the LFP since the launch of the Orange e-Ligue 1 on 18/10/2016 and for 18 years thanks to the agreement that…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 119281
• Published on
©  D.R.

LaLiga: Big Cola (soda) partner of the Spanish professional football league in Nigeria until 2021

Big Cola, the soda brand of Peruvian liquor producer AJE, has formalised its regional partnership with LaLiga in Nigeria on 26/04/2018. The contract was concluded with AJEAST Nigeria, a local subsidiary of the AJE group, in January 2018. The agreement will run for a three year period until January…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 119221
• Published on
©  Atalanta

Atalanta BC: Gewiss (home automation) acquires stadium naming rights from 2019-20 (Italian press)

Gewiss, an Italian company specialised in energy and lighting solutions and products for home automation, has acquired the stadium naming rights to the Stadio Atleti Azzurri d'Italia (26,562 capacity), the home of Atalanta Bergamasca Calcio (Serie A TIM), according to Italian media on 27/04/2018…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 119166
• Published on
©  R. Mouillaud / Le Progrès

Women's football: UEFA sells 2018-2021 sponsorship rights for three types of services and products

UEFA is inviting interested companies to apply for the 2018-2021 sponsorship rights, for three categories of services and products, to women's football competitions for the 2018-2021 cycle,  announced the European body on 27/04/2018. The categories concerned are professional services, insurance…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 119122
• Published on
©  phonadroid.com

eSports: Lagardère Sports becomes "the exclusive Partnership Sales House" of RFRSH Entertainment

The sports marketing agency Lagardère Sports has signed an agreement to "extend and adapt" its exclusive worldwide agreement with RFRSH Entertainment, a Danish company specialised in eSports marketing and media rights, on 24/04/2018. Lagardère Sports will now become "the exclusive Partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 119101
• Published on
©  Hull City

Championship: Hull City to play in Kenya in May as an activation of their SportPesa sponsorship deal

Hull City Tigers (Sky Bet Championship) will face either Gor Mahia FC, the 2017 Kenyan league Champions, or cup winners AFC Leopards SC, in a one-off game at the Kasarani Stadium in Nairobi (KEN) on Sunday 13/05/2018, announced the English side on 23/04/2018. This friendly game is an activation…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 119058
• Published on