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©  FIFA
2018 World Cup: the latest sponsorship deals made by federations and players

It is now 39 days before the opening match of the 2018 FIFA World Cup, host Russia against Saudi Arabia (Group A, at the Luzhniki Stadium in Moscow, on 14/06/2018). Please find below all the latest sponsorship contracts concluded by FIFA, as well as those by the federations and the players who…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sporting Goods & Brands, …
• Article # 118447
• Published on 07/05/18 at 16:58
©  Hyundai
2018 World Cup: Hyundai invites fans to choose slogans written on the buses of the 32 teams

Hyundai Motor Company invites fans, on 26/04/2018, to choose the slogans written on the buses of the 32 teams qualified for the 2018 World Cup, of which the South Korean car manufacturer is a first-level partner. Supporters have until 14/05/2018 to vote among the three slogans selected by…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Authorities, …
• Article # 119457
• Published on 07/05/18 at 10:11
©  D.R.
General Court of the EU: Lionel Messi can register his trademark for sports equipment and clothing

Argentine international Lionel Messi (FC Barcelona, LaLiga Santander) can register his brand "MESSI" for sports equipment and clothing, says the General Court of the European Union, following its judgment in case T-554/14, given on 26/04/2018. Lionel Andrés Messi Cuccittini asked EUIPO…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 119458
• Published on 04/05/18 at 17:20
©  Hyundai
2018 World Cup: 32 fans will attend the final via the "Hyundai World Football Heritage" contest

Hyundai Motor Company has launched the "Hyundai World Football Heritage" contest on 15/04/2018, as part of the 2018 FIFA World Cup, of which the South Korean car manufacturer is a first-level partner. Fans can win tickets to the 2018 World Cup Final (at Luzhniki Stadium in Moscow on Sunday…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Authorities, …
• Article # 119398
• Published on 04/05/18 at 13:59
©  AS Roma
AS Roma: 4 players lend their voices to the navigation application Waze (official traffic partner)

Waze, a GPS and traffic info application, has become the "official traffic partner" of AS Roma (Serie A TIM), on 30/04/2018. The agreement is a fourth level partnership in the sponsorship hierarchy of the Italian club. The duration of the partnership has not yet been communicated. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 119405
• Published on 04/05/18 at 11:59
©  Lagardère
Bundesliga: Lagardère Sports Germany extends as marketing partner of Hamburger SV until 2025

Lagardère Sports, sports marketing agency of the Lagardère Sport & Entertainment group, has extended as the marketing partner of Hamburger SV (Bundesliga) for an additional five seasons on 01/05/2018. The agreement, which began in 1998 and initially ran until 2020, will be extended until at least…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 119280
• Published on 03/05/18 at 14:00
©  LFP
Orange e-Ligue 1: EA Sports (video games) extends with the LFP for the 2019 and 2020 seasons

EA Sports, a US video game publisher, has extended its agreement with the LFP for the next two seasons (2019 and 2020) of the Orange e-Ligue 1, on 26/04/2018. "EA Sports has been with the LFP since the launch of the Orange e-Ligue 1 on 18/10/2016 and for 18 years thanks to the agreement that…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 119281
• Published on 03/05/18 at 12:50
©  D.R.
LaLiga: Big Cola (soda) partner of the Spanish professional football league in Nigeria until 2021

Big Cola, the soda brand of Peruvian liquor producer AJE, has formalised its regional partnership with LaLiga in Nigeria on 26/04/2018. The contract was concluded with AJEAST Nigeria, a local subsidiary of the AJE group, in January 2018. The agreement will run for a three year period until January…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 119221
• Published on 02/05/18 at 16:39
©  Atalanta
Atalanta BC: Gewiss (home automation) acquires stadium naming rights from 2019-20 (Italian press)

Gewiss, an Italian company specialised in energy and lighting solutions and products for home automation, has acquired the stadium naming rights to the Stadio Atleti Azzurri d'Italia (26,562 capacity), the home of Atalanta Bergamasca Calcio (Serie A TIM), according to Italian media on 27/04/2018…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 119166
• Published on 02/05/18 at 13:29
©  R. Mouillaud / Le Progrès
Women's football: UEFA sells 2018-2021 sponsorship rights for three types of services and products

UEFA is inviting interested companies to apply for the 2018-2021 sponsorship rights, for three categories of services and products, to women's football competitions for the 2018-2021 cycle,  announced the European body on 27/04/2018. The categories concerned are professional services, insurance…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 119122
• Published on 02/05/18 at 12:35