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©  Hugo Boss
2018 World Cup: J. Draxler, H. Kane, A. Morata and P. Coutinho become ambassadors of Boss Parfums

German Julian Draxler (Paris Saint-Germain), Englishman Harry Kane (Tottenham Hotspur FC), Spaniard Alvaro Morata (Chelsea FC) and Brazilian Philippe Coutinho (FC Barcelona), have become ambassadors of Boss Parfums, the perfume section of the German clothing brand Hugo Boss, on 20/03/2018…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 116644
• Published on 29/03/18 at 16:40
©  MLS / USA Today Sports Images
MLS: Heineken extends as the official beer partner of the North American league until 2023

Dutch brewer Heineken, through its subsidiary Heineken USA, has extended its partnership with MLS for five more seasons, until March 2023, on 20/03/2018. The annual value of the partnership is estimated at $10m (€8m on 28/03/2018) by the American specialised media. Heineken succeeded the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 116561
• Published on 28/03/18 at 16:30
©  Hummel
Denmark: Hummel (equipment supplier) makes special shirts for charity with the help of fan donations

Denmark will face Chile in Aalborg (DEN), on 27/03/2018, in a preparation match for the 2018 World Cup. The team will wear a special "patchwork" shirt made constructed from parts of former shirts of the Danish team made by its equipment supplier Hummel. The Danish brand, of German origin, was the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 116460
• Published on 27/03/18 at 17:55
©  Borussia Dortmund
Puma: Usain Bolt and Borussia Dortmund united by the equipment supplier for a training session

The German brand Puma united the former Jamaican athletics champion Usain Bolt and players from Borussia Dortmund (Bundesliga), for two training sessions, open to the public, at the German club's facilities on 22 and 23/03/2018 . The sprinter, who retired from the sport in 2017, trained for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 116416
• Published on 27/03/18 at 13:40
©  KNVB Media
Netherlands: Nike extends as equipment supplier of the football federation until 2029-30

The American brand Nike has extended its contract as the equipment supplier of the KNVB, the Dutch football federation, until 2029-30, according to information gathered by News Tank Football on 23/03/2018. Nike, equipment supplier of the Dutch teams since 1996, extended its partnership on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 116378
• Published on 27/03/18 at 11:00
©  KNVB
Netherlands: Cavallaro Napoli (clothing) becomes a partner of the football federation until 2023

Cavallaro Napoli, a Dutch clothing brand, has become a partner of the KNVB, the Dutch football federation, on 21/03/2018. The contract will run for five years until March 2023. Cavallaro Napoli will gain the status of "formal wear partner". As part of the partnership, the brand will provide…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 116357
• Published on 27/03/18 at 10:20
©  Ice-Watch
Belgium: Ice-Watch (watches) becomes the official timekeeper of the football federation until 2022

Ice-Watch, a Belgian brand of watches, has become a partner of the Belgian football federation (URBSFA) on 23/03/2018. The agreement is of the first level in the sponsorship hierarchy of the federation and will extend until 31/12/2022 at minimum.  Ice-Watch will gain the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 116298
• Published on 26/03/18 at 15:00
©  Sportem
Sportem 2018: "The idea is to mix different areas to create sports content" (D. Drahy, Com'Over)

"You can't talk about sports without talking about a way of life, entertainment, lifestyle, etc. The idea is to mix these areas in order to create content," said David Drahy, director of Com'Over, an agency specialised in communication in the areas of sport, entertainment, lifestyle and society…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 115776
• Published on 26/03/18 at 13:00
©  Soccrates Images / PSV
PSV Eindhoven: Energiedirect.nl will not extend as the main shirt sponsor of the Dutch club

Energiedirect.nl, the Dutch electricity supplier, will not extend as the main shirt sponsor of PSV Eindhoven (Eredivisie) beyond the 2018-19 season, announced the Dutch club on 19/03/2018. Energiedirect.nl succeeded Philips as the main shirt sponsor of PSV on 21/04/2016. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 116221
• Published on 23/03/18 at 18:20
Copa America 2019: MP & Silva acquires the distribution of media and commercial rights

"Yesterday, the Council of CONMEBOL (UK media rights and marketing agency) unanimously awarded the contract for the consultancy and commercialisation of Copa America 2019 to MP & Silva, announced the agency on 22/03/2018. "MP & Silva will be responsible for the consulting, sales and…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 116207
• Published on 23/03/18 at 17:40