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Think Football 2018: "We want technology to be used in football" (Fatma Samoura)

"When we talk about innovation and FIFA, we immediately think of video assistant referees (VAR). This test is controversial and opens the debate on the advantages and disadvantages. "We want technology to be used in football, to allow the game to evolve and to make it more fair," said Fatma…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 112020
• Published on 01/02/18 at 11:39

Think Football 2018: follow live on YouTube, this Thursday 01/02/2018, from 09:00 to 18:00 CET

Follow Think Football 2018 live on YouTube! Think Football, the event that brings together French and European decision-makers in football as well as sports professionals organised by News Tank Football, will begin at the University Paris-Dauphine, this Thursday 01/02/2018, at 09:00. A large…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 111998
• Published on 01/02/18 at 09:20

City Football Group: CAA Sports to help negotiate international partnerships for the group's clubs

City Football Group, the holding company and owner of Manchester City FC (Premier League), has enlisted the services of the American sports marketing agency CAA Sports on 29/01/2018. CAA Sports will collaborate with City Football Group's sales teams to negotiate international partnerships for CFG…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 111933
• Published on 31/01/18 at 15:20

UEFA: call for tenders for the official supplier of referee match kits for the 2019-2022 period

"UEFA has announced that it is giving interested parties the opportunity to bid to become the official supplier of UEFA referee match kit (for its club and national team competitions for the 2019-2022 period)," said UEFA on 29/01/2018 "Interested parties in this category should contact Peter…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 111852
• Published on 30/01/18 at 17:09

Media: StubHub becomes the "online ticketing partner" of Eurosport

StubHub, a platform for the purchase and resale of tickets for shows and sporting events, has become the "online ticketing partner" of the pay-TV group Eurosport, on 18/01/2018. "The partnership means fans visiting Eurosport’s flagship online destination-eurosport.com-will be able to directly…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Ticketing, …
• Article # 111823
• Published on 30/01/18 at 13:35

Bundesliga: German equipment manufacturer Jako extends with Bayer 04 Leverkusen until 2021-22

The German brand Jako has extended its partnership as equipment supplier of Bayer 04 Leverkusen (Bundesliga) for the 2018-2022 period (four additional seasons), on 26/01/2018. Jako has been the equipment supplier of the German club since 2016-17, initially until 2017-18, for an estimated…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 111814
• Published on 30/01/18 at 12:44

Germany: the DFB confirms Targobank as sponsor of the DFB-Pokal (German Cup) until 2021-22

The German bank Targobank has extended as an official partner of the DFB-Pokal until 2021-22, announced the German Football Federation on 26/01/2018. Targobank and the DFB had already announced an extension of their partnership for six years (2016-2022), the same term, on 28/04/2016…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 111788
• Published on 30/01/18 at 12:05

NHL: PepsiCo (food group) extends as partner of the North American hockey league

PepsiCo, an American group specialising in the food and beverage sector, has extended its partnership with the NHL, on 25/01/2018. The "multi-year" agreement will run for five years according to US media. PepsiCo, a partner of the North American league since 2006, had previously extended its…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 111743
• Published on 30/01/18 at 09:35

DFB: Commerzbank (bank) extends as premium partner of the German Federation until 2024

The German bank Commerzbank has extended its premium partnership with the DFB for five and a half years, announced the German Football Association on 26/01/2018. The partnership, which was scheduled to end on 31/12/2018, has been extended until 31/07/2024. The premium partnership is a…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 111742
• Published on 29/01/18 at 17:00

LaLiga Santander: Integra Energía (electricity) shorts sponsor of Deportivo Alavès until 2018-19

Integra Energía, Spanish electricity supplier, has become an official partner of Deportivo Alavès (LaLiga Santander) on 26/01/2018. The agreement, which will make Integra Energía a fourth level partner in the sponsorship hierarchy of the Spanish club, will run for a duration of a season and a…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 111656
• Published on 29/01/18 at 11:49