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©  Formula One Group
Formula 1: start of the 2024 season with the first of 24 Grands Prix in Bahrain from 29/02 to 02/03

The 2024 Formula 1 World Championship season, which will see Dutchman Max Verstappen and his team Oracle Red Bull Racing defend their titles for the third consecutive season, kicks off with the Gulf Air Bahrain Grand Prix at the Sakhir International Circuit from Thursday 29/92 to Saturday…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 316786
• Published on 29/02/24 at 14:30
©  ATP
Tennis: strategic partnership between the ATP & the Saudi Arabian Public Investment Fund (PIF)

The Association of Tennis Professionals and the Saudi Arabian Public Investment Fund (PIF) have signed a "multi-year strategic partnership" on 28/02/2024. The Saudi sovereign wealth fund will become a "platinum partner", the second level in the ATP's sponsorship hierarchy. As part of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 316774
• Published on 29/02/24 at 13:40
©  Borussia Dortmund
Borussia Dortmund: a "long-term" partnership with Legends (USA) to build a new e-commerce platform

Borussia Dortmund (Bundesliga) has entered into a long-term agreement with the American agency Legends in order to "build an innovative e-commerce platform," announced the club on 28/02/2024. As part of this agreement, "Legends' global merchandise division will work closely with the BVB…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 316755
• Published on 29/02/24 at 10:00
©  AS Roma
Serie A TIM: JD Sports (distributor) official retail partner of AS Roma from the 2024-25 season

JD Sports, a British sporting goods retailer, has become an official partner of AS Roma (Serie A TIM) as part of a "multi-year agreement" from the 2024-25 season, announced the club on 28/02/2024. As the club's "official retail partner", JD Sports has the third level in its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 316753
• Published on 29/02/24 at 08:40
©  D.R.
Lega Serie A: renewal of agreement with ISG to display location-based advertising at matches

Lega Serie A has renewed its agreement with British company ISG (Interregional Sports Group) for the display of geolocated virtual advertising at matches organised by the Italian governing body, announced following its general meeting on 26/02/2024. According to Italian media reports, the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 316673
• Published on 28/02/24 at 16:20
©  Borussia Mönchengladbach
Bundesliga: Reuter (e-commerce) main shirt sponsor of Borussia Mönchengladbach for 2024-2026

Reuter, a German furniture e-commerce platform, has become the main shirt sponsor of Borussia Mönchengladbach (Bundesliga) "until at least 2026," announced the club on 28/02/2024. The agreement includes an option to extend the contract by a further year, until the end of 2026-27. The German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 316642
• Published on 28/02/24 at 16:00
©  New Balance
New Balance: record sales of $6.5bn in 2023 (+23%), EMEA market growing strongly (+35%)

New Balance posted record sales of $6.5bn (€5.9bn) for the 2023 financial year (ending 31/12/2023), up 23% compared with 2022 ($5.3 bn/€4.9 bn), according to Joe Preston, CEO, in a statement to the American business and financial news media Bloomberg on 24/02/2024. The American equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 316593
• Published on 28/02/24 at 14:20
©  Formula One Group
Formula 1: DHL (logistics) extends as global partner of Formula One Group from 2024

DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, is to continue as a global partner of Formula One Group as part of a "a multi-year extension" from 2024, announced the body on 27/02/2024. DHL has been the "official logistics partner" of the Formula 1 World Championship since…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 316565
• Published on 28/02/24 at 11:00
©  Samba Digital
Agencies: partnership between Samba Digital & ScorePlay for an extended range of services

Samba Digital, a US-based marketing agency specialised in the sports industry founded in 2018, and ScorePlay, a media asset management and production platform also based in the US, have entered into a partnership on 27/02/2024. As part of the collaboration, the two agencies will offer joint…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 316510
• Published on 28/02/24 at 10:00
©  Puma
Puma: a turnover of €8.601bn (+6.6%) & net profit of €304.9m (-13.7%) in 2023

Puma has posted a record turnover of €8.601bn for the 2023 financial year (ended 31/12/2023), up 6.6% compared to 2022 (€8.465bn), according to the German equipment manufacturer on 27/02/2024. The brand's net profit amounted to €304.9m over the period, compared to €354m the previous year…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 316528
• Published on 28/02/24 at 09:20