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©  Juventus FC
Juventus FC: partnership with Lunar Outpost to "support and raise awareness for space exploration"

Juventus FC (Serie A Enilive) has entered into a partnership with Lunar Outpost, an American company specialised in space activities, "to support and raise awareness for space exploration," announced the club on 07/03/2025. As part of this partnership, Juve was part of the "Lunar Voyage 1…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 390819
• Published on 11/03/25 at 15:00
©  Kings League / X
Kings League France: launch of the competition on 06/04, Crédit Agricole (bank) official partner

The Kings League, a 7-a-side football competition created by Kosmos investment fund (founded by Spanish ex-footballer Gerard Piqué), will be launched on 06/04/2025 in France, announced the league on 09/03/2025. The announcement of the league's launch in France was made live on the Twitch…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 390642
• Published on 11/03/25 at 10:00
©  JD.com
UEFA: JD.com (e-commerce, CHN) official sponsor of the Champions League until 2026-27

JD.com (Jingdong) has become an official sponsor of the Champions League for the 2024-2027 cycle, announced UEFA on 10/03/2025. The rights also include the UEFA Super Cup, Youth League and Futsal Champions League. As part of this agreement, JD.com benefits from the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 390651
• Published on 10/03/25 at 18:00
©  UEFA
UEFA: sponsorship is the main revenue stream for clubs in 2023 (€8.9bn), ahead of TV rights

The commercial revenues of the clubs in the main European top flight leagues for the 2023 financial year (2023-24 season) amount to a cumulative €8.9bn, making them their main source of revenue (ahead of TV rights, at €8.5bn), according to UEFA in its annual report "The European Club Finance and…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 390641
• Published on 10/03/25 at 16:30
©  D.R.
Ticketing: Ticketmaster offers integrated into the Fanatics platform

Fanatics, a manufacturer and distributor of licensed sports products, and Ticketmaster, an American ticketing platform owned by Live Nation, have entered into a partnership to create the "Fanatics Ticket Marketplace", a new section of the Fanatics platform where Ticketmaster tickets for sporting…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Ticketing, Merchandising - Licensing
• Article # 390615
• Published on 10/03/25 at 15:45
©  Liverpool FC
Premier League: adidas replaces Nike as equipment supplier of Liverpool FC from 2025-26 (£60m/year)

adidas has become the equipment supplier of Liverpool FC (Premier League) as part of a "multi-year partnership" from 01/08/2025, announced the club on 10/03/2025. The agreement is worth an estimated £60m (€71.4m) per year and will run for five seasons (2025-2030). The German brand will be…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 390630
• Published on 10/03/25 at 14:15
©  D.R.
Weekly News Extra (03-07/03/2025)

• FC Barcelona (LALIGA EA Sports) will launch a women's team within its esports division in 2025. • Dutch electric bike brand Tenways has extended its partnership with Borussia Dortmund (Bundesliga) beyond 2024-25, announced the club on 06/03/2025. The two parties have been linked since the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 390476
• Published on 07/03/25 at 18:30
©  DAZN
Ligue 1 McDonald's: DAZN official supplier & media partner of Toulouse FC in 2024-25

DAZN has become an official supplier and "media partner" of Toulouse FC (Ligue 1 McDonald's) for the remainder of the 2024-25 season, announced the British OTT platform on 07/03/2025. "Toulouse FC fans will have exclusive content within the dedicated Toulouse FC page in the DAZN app, including…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 390438
• Published on 07/03/25 at 15:20
©  Nottingham Forest FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 390432
• Published on 07/03/25 at 14:00
©  D.R.
Sponsorship: Seikadai (JPN) & Neko (UK) join forces to promote Japanese companies overseas

Neko Capital, an advisory firm specialised in the sports, entertainment and lifestyle sectors based in London, England, and Seikadai, a Japanese company specialised in branding and marketing strategies for companies in the country, have joined forces to launch the "Kickstart: Up" programme to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, International development, …
• Article # 390400
• Published on 07/03/25 at 12:30