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©  D.R.
FFF/Coupe de France Crédit Agricole: a contest based on stadiums in the Geoguessr game

Crédit Agricole has activated its partnership with the Fédération Française de Football for the 2025-26 Coupe de France Crédit Agricole and is offering a digital operation on the Geoguessr platform, announced LAFOURMI, a creative agency dedicated to the sports industry and responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Federations, Sponsors - Partners, …
• Article # 422867
• Published on 10/12/25 at 14:45
©  AFC Bournemouth
AFC Bournemouth: Eset (cybersecurity) extends as official partner for two seasons (2025-2027)

Eset, a Slovakian software company specialised in cybersecurity, has extended as an official partner of AFC Bournemouth (Premier League) for a further two seasons (2025-2027), announced the club on 09/12/2025. The brand, which as been a partner of the English club since 2019-20 and is also the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 422647
• Published on 09/12/25 at 14:00
©  McLaren Racing
Formula 1: Hilton, Google, Ralph Lauren ... sponsors celebrate Lando Norris' first title win

The sponsors of Lando Norris (McLaren F1 Team), who won the 2026 Formula 1 World Drivers' Championship at the Abu Dhabi Grand Prix (race won by Dutchman Max Verstappen) on Sunday 08/12, are celebrating the 26-year-old British driver's first title in F1 Google (technology), Hilton (hotels)…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 422525
• Published on 08/12/25 at 15:35
©  D.R.
FIFA/2026 World Cup: Fanatics to manage on-site retail operations in stadiums and fan zones

Fanatics has become FIFA's "official on-site retail licensee" for the 2026 World Cup, announced the American manufacturer and distributor of licensed sports products on 04/12/2025. The group will be responsible for the management of retail operations across the 16 host stadiums and the official…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 422469
• Published on 08/12/25 at 14:00
©  Lega Serie A
Lega Serie A: Haier (household appliances) official partner and namer of referee body cameras

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialisied in home appliances and televisions, has become an official partner of Lega Serie A from the 2025-26 season, announced the body on 05/12/2025. As part of this agreement, the technology used to equip referees…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 422439
• Published on 08/12/25 at 11:00
©  Como 1907
Serie A Enilive: Revolut (banking services) main shirt sponsor of Como 1907's third kit in 2025-26

Revolut, a British banking and financial services fintech company, is featured as Como 1907's (Serie A Enilive) main shirt sponsor on the club's 2025-26 third kit, unveiled on 04/12/2025. The group had initially entered its first sponsorship agreement in Italy by becoming the "global banking…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 422360
• Published on 05/12/25 at 18:00
©  D.R.
Weekly News Extra (01-05/12/2025)

• "The mandatory release of players period for the CAF TotalEnergies AFCON 2025, which will take place in Morocco from 21/12/2025 to 18/01/2026, will be reduced by seven days and start on Monday, 15/12/2025," announced FIFA on 03/12/2025, a decision "in line with the same principle used for the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 422349
• Published on 05/12/25 at 17:00
©  AC Milan
Deal Tracker: AC Milan, ACF Fiorentina, Villarreal, RC Lens... the latest sponsorship deals in football

• The Italian company Technogym has extended as the official supplier of AC Milan's (Serie A Enilive) training equipment from the 2025-26 season. • The Spanish bank CaixaBank has extended as official sponsor of Villarreal CF (LALIGA EA Sports) for a further four seasons (2025-2029). • Birra…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 422305
• Published on 05/12/25 at 14:00
©  TGR Haas F1 Team
F1: Toyota's motorsport division to succeed MoneyGram as title sponsor of "TGR Haas F1 Team" in 2026

Toyota Gazoo Racing, the motorsport division dedicated to competitive racing and research and development of the Japanese car manufacturer Toyota, has acquired the naming rights to Haas F1 Team for the FIA Formula 1 World Championship in 2026, announced both parties on 04/12/2025. The team will…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 422163
• Published on 05/12/25 at 09:00
©  FIFA
FIFA: Boggi Milano "official formalwear outfitter" for the 2026 World Cup and the 2027 Women's World Cup

Boggi Milano, an Italian clothing brand, has entered into a partnership with FIFA to become the body's "official formalwear outfitter" until the end of the 2027 Women's World Cup (to be held in Brazil from 24/06 to 25/07/2027), announced the international federation on 04/12/2025. As part of…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 422118
• Published on 04/12/25 at 15:00