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©  Manchester City FC
Premier League: Silentnight (bedding) official partner of Manchester City FC from 2025-26

Silentnight, a British bed and mattress manufacturer, has become an official partner of Manchester City FC (Premier League) from the 2025-26 season, announced the club on 23/02/2026. As part of this agreement, the British brand will rank second in the club's sponsorship hierarchy and "will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 431609
• Published on 23/02/26 at 18:00
©  Chelsea FC
Premier League: IFS (AI) main shirt sponsor of Chelsea FC for the remainder of the 2025-26 season

IFS, a Swedish AI-powered industrial software company, has become the main shirt sponsor of Chelsea FC (Premier League) for the remainder of the 2025-26 season, announced the club on 20/02/2026. This agreement, which marks "the beginning of a long-term collaboration" between the two parties…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 431489
• Published on 23/02/26 at 11:00
©  News Tank
Weekly News Extra (16-20/02/2026)

• Like the FFF, the Federazione Italiana Giuoco Calcio has renewed its collaboration agreement with the Ukrainian Football Association (UAF), chaired by Andriy Shevchenko. • AC Milan (Serie A Enilive) is celebrating the 23rd anniversary of Fondazione Milan, which has invested "more than €13m in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 431411
• Published on 20/02/26 at 18:00
©  Fédération Française de Football
Deal Tracker: RFEF, Major League Soccer, Leipzig, FFF… the latest sponsorship deals in football

• Unilever, a group specialised in fast-moving consumer goods, has become a sponsor of the Spanish men's and women's national teams under a two-year agreement with the RFEF, covering the 2026 World Cup and the Women's World Cup 2027. • Major League Soccer has extended its existing agreement with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 431344
• Published on 20/02/26 at 13:00
©  Athletic Club Bilbao
LALIGA EA Sports: Digi (telecoms) extends as back shirt sponsor of Athletic Club Bilbao (2026-2028)

The Romanian telecommunications operator Digi has extended as back shirt sponsor of Athletic Club Bilbao (LALIGA EA Sports) for an additional two seasons (2026-2028), announced the club on 16/02/2026. Digi, which has been feature on the club's shirt since the 2022-23 season, will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 431248
• Published on 19/02/26 at 18:00
©  SC Freiburg
SC Freiburg: sleeve sponsor Lexware (softwares) to become main shirt sponsor from the 2026-27 season

Lexware, a German software editor, has extended its partnership with SC Freiburg (Bundesliga) to become its main shirt sponsor from the 2026-27 season, announced the club on 19/02/2026. The brand initially became a partner and the sleeve sponsor of the German club in 2023-24, and has been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 431169
• Published on 19/02/26 at 16:30
©  Juventus FC
Serie A Enilive: Heineken (beer) official partner of Juventus FC from 2025-26

Dutch beer brand Heineken has become an official partner of Juventus FC (Serie A Enilive) as part of a multi-year agreement from the 2025-26 season, announced the club on 19/02/2026. The brewing company, which ranks third in the Italian club's sponsorship hierarchy, will display its logo at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 431158
• Published on 19/02/26 at 12:00
©  Club Atlético de Madrid
Atlético de Madrid: strategic partnership with HEP (tech) to implement AI solutions at the Metropolitano

Club Atlético de Madrid (LALIGA EA Sports) have entered into a strategic partnership with American technology company Hewlett Packard Enterprise (HPE) to implement AI solutions at part of a modernisation plan of the Riyadh Air Metropolitano (70,460 capacity), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 430720
• Published on 17/02/26 at 10:00
©  Betclic Group
Cyberharassment: binding measures introduced by Betclic to protect athletes and referees

Betclic Group has activated its partnerships with French sports federations (FFF, FFR, FFHandball and FFVolley) and leagues (LNB, LNR and LNV), with the support of the French Tennis Federation (FFT), to deploy "an unprecedented set of measures to combat the cyberharassment of athletes, referees…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 430727
• Published on 16/02/26 at 18:00
©  D.R.
Asics: global sales of €4.4bn (+19.5%) in 2025, including a record €1.2bn in the EMEA market (+18.4%)

The Asics group posted sales of ¥810.9bn (€4.412bn) for the financial year 2025 (01/01 to 31/12/2025), up 19.5% (in yen) compared to 2024 (¥678.5bn/€4.1bn), announced the Japanese equipment manufacturer on 13/02/2026. Asics' operating result rose by 42.4% to ¥142.5bn (€775.4m) over the period…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 430645
• Published on 16/02/26 at 14:00