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©  News Tank
Weekly News Extra (23-27/02/2026)

• The United Soccer League has announced Weatherford Capital as its new strategic partner. This investment comes as the USL plans to launch a men's first division in 2027-28, which would compete with the Major League Soccer. • SV Werder Bremen (Bundesliga) has announced, through its managing…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 432300
• Published on 27/02/26 at 18:00
©  Oracle
Formula 1: title partnerships extended between Oracle (IT) & Red Bull Racing and Visa & RB Racing Bulls

Oracle, a US company specialised in cloud computing solutions, has extended its title partnership agreement with Oracle Red Bull Racing from the 2026 season onwards, announced both parties on 26/02/2026. The initial agreement, signed in 2022, is worth an estimated $100 (€88m) per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 432195
• Published on 27/02/26 at 15:00
©  RFEF
Deal Tracker: RFEF, Torino, DFL, DFB… the latest sponsorship deals in football

• Tinto de Verano La Casera, a beverage brand owned by the Suntory Group, has become an official sponsor of the Spanish national teams with the RFEF for two years (2026-2028). • Netto, a German discount supermarket chain, has become an official partner of the German women's national team with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 432172
• Published on 27/02/26 at 14:00
©  UEFA
UEFA: sponsorship is the main revenue stream for clubs in 2024 (€9.7bn), ahead of TV rights

The commercial revenues of the clubs in the main European top flight leagues for the 2024 financial year (2024-25 season) amount to a cumulative €9.7bn, making them their main source of revenue (ahead of TV rights, at €8.5bn), as in 2023, according to UEFA in its annual report "The European Club…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, International authorities, …
• Article # 432238
• Published on 27/02/26 at 12:00
©  Paris Saint-Germain
France: 80% of men interested in sport vs 64% of women, a gap that is "steadily closing" (Two Circles)

80% of French men are interested in sport compared with 64% of French women in 2026, "a gap that is steadily closing, driven by younger generations," according to a study published by Two Circles, a UK-based data-driven advisory, sales and marketing agency, on 26/02/2026. Among women aged 16 to…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Event organisers, Sponsors - Partners, …
• Article # 432137
• Published on 27/02/26 at 09:00
©  Puma
Puma: turnover down to €7.29bn and net loss increased to €643.6m in 2025

Puma has posted a turnover of €7.296bn for the 2025 financial year (from 01/01 to 31/12/2025), down 8.1% (on a currency-neutral basis; -13.1% in reported figures) compared to 2024 (€8.398bn), according to the German equipment manufacturer on 26/02/2026. Group sales, which remained stable during…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 432054
• Published on 26/02/26 at 13:00
©  New Balance
Equipment manufacturers: record sales of $9.2bn for New Balance in 2025 (+19% vs 2024)

New Balance posted record sales of $9.2bn (€7.8bn) for the 2025 financial year (ending 31/12/2025), up 19% compared with 2024 ($7.8bn/€7.5bn as of 31/12/2024), according to Joe Preston, CEO of the US sports equipment manufacturer, on 19/02/2026. This marks the "fifth consecutive year of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 431878
• Published on 25/02/26 at 12:00
©  D.R.
Equipment manufacturer: a record turnover of €244.4m for Macron (ITA) in 2025 (+9.3% vs 2024)

The Italian equipment manufacturer Macron posted a record turnover of €244.4m for the 2025 financial year (01/01 to 31/12/2025), up 9.3% compared to 2024 (€223.6m), a lesser increase than between 2023 and 2024 (+13.7%), announced the Bologna-based group on 23/02/2026. "This result consolidates…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Marketing - Communication
• Article # 431751
• Published on 24/02/26 at 16:00
©  Everton FC
United Kingdom: towards a ban on sports sponsorship by unlicensed betting operators

The British government plans to ban sports sponsorship by all unlicensed betting operators in the United Kingdom, announced the Department for Culture, Media and Sport on 23/02/2026. This measure, which is part of a broader reform project aimed at tackling the illegal gambling market, seeks to…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Government, Sponsors - Partners, …
• Article # 431724
• Published on 24/02/26 at 13:00
©  Olympique de Marseille
Olympique de Marseille: partnership with SayTV platform to boost fan engagement and content creation

SayTV, an Irish platform for content creation and fan engagement solutions, has become an official partner (3rd level) of Olympique de Marseille (Ligue 1 McDonald's) from the 2026-27 season, announced the club on 23/02/2026. This partnership is aimed "at launching innovative digital content…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 431628
• Published on 24/02/26 at 09:00