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Lagardère Sports acquires the marketing agency Sponsorship 360

Lagardère Sports, the sports division of Lagardère Sports and Entertainment, has acquired Sponsorship 360, the French marketing agency specialising in promotion and consulting, announced the group on 19/01/2016. Sponsorship 360 mainly works with premium brands and companies in the luxury sector…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 60386
• Published on 19/01/16 at 17:29
©  D.R.
Jürgen Klopp (GER, Liverpool FC) becomes an ambassador of the German beer brand Warsteiner

Jürgen Klopp, the manager of Liverpool FC (Barclays Premier League), has become an ambassador of the German beer brand Warsteiner for four years (2016-2019), announced the company on 15/01/2016. The former coach of Borussia Dortmund will appear in media campaigns for Warsteiner's range…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 60250
• Published on 18/01/16 at 18:35
©  D.R.
adidas: Kasper Rorsted (Henkel) replaces Herbert Hainer as CEO of the German brand

The Dane Kasper Rorsted, CEO of Henkel the manufacturer of consumer goods, replaced Herbert Hainer as CEO of adidas on 10/01/2016, the group announced on 18/01/2016. Rorsted (53 years old) had been the CEO of Henkel since 2008.He will join the board of the adidas Group on 01/08/2016 "in order to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 60266
• Published on 18/01/16 at 18:09
©  D.R.
Premier League: Bank Muamalat becomes a regional partner of Arsenal in Indonesia until 2017-18

Bank Muamalat has become a regional partner of Arsenal FC (Barclays Premier League) in Indonesia until the end of the 2017-18 season, the club announced on 14/01/2016.The bank will offer co-branded bank cards featuring the colours of the London club for its customers in Indonesia. Bank Muamalat…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60190
• Published on 18/01/16 at 10:04
©  D.R.
Euro 2016: Hyundai Motor France launches special series of cars to activate its partnership

Hyundai Motor France is launching a special series of five model i10, i20, ix20, i30 and i40 cars for Euro 2016 of which the Korean brand is a global partner, announced the company, on 14/01/2016. The Euro 2016 cars have alloy wheels, bluetooth, air conditioning, rear privacy glass, cruise control…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60157
• Published on 15/01/16 at 17:04
NBA: Kevin Durant (Oklahoma City) becomes a global ambassador of Panini (trading cards and stickers)

Panini, the company specialising in collectible stickers and cards, announced that it has extended its contract with Kevin Durant (Oklahoma City Thunder, NBA) who now becomes a global ambassador of the Italian brand, on 11/01/2016. Panini will use the image of Kevin Durant in its media campaigns…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 60147
• Published on 15/01/16 at 14:21
United Kingdom: the FA organise a video game tournament hosted at Wembley Stadium (London)

The FA is organising the first edition of the "Emirates FA Cup Gaming Tournament", a video game tournament to be held at Wembley Stadium (90,000 seats), in London, announced the English Federation on 08/01/2016. Recruitment for the tournament, which has already begun, will continue until…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 60141
• Published on 15/01/16 at 13:45
Ligue 1: OptionWeb (trading) becomes an official brand of Paris Saint-Germain

The online trading platform OptionWeb has become an official brand of Paris Saint-Germain FC (Ligue 1), announced the club on 14/01/2016. It is the first sponsorship deal for the company belonging to the Cypriot investment group Lionsman Capital Markets Ltd.Customers and employees will benefit the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60128
• Published on 15/01/16 at 12:08
Etihad Airways offers passengers the chance to win a training session with Manchester City

Etihad Airways, the shirt sponsor of Manchester City FC (Barclays Premier League) has launched the promotion "Fly with the Best, Train with the Best", offering fans the chance to win a training session with the technical staff of the Manchester club, meet its players, as well as take a tour of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 60049
• Published on 15/01/16 at 09:30
©  D.R.
UEFA: Chinese company Hisense (electronics) becomes the 10th and final global sponsor of Euro 2016

The Chinese electronics group Hisense has become the 10th and final global sponsor of Euro 2016, announced UEFA on 14/01/2016. The company becomes the first Chinese partner in the history of the competition. Hisense has also become a sponsor of the European qualifiers for the 2018 World Cup, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 60048
• Published on 14/01/16 at 18:19