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©  Olympique Lyonnais
France: Olympique Lyonnais become a shirt sponsor of the LHC Lions ice hockey team for 2016-17

Olympique Lyonnais (Ligue 1) became a major partner and shirt sponsor of the Lyon Hockey Club (LHC) Lions (French hockey first division) for the 2016-17 season, announced the Lyon football club on 08/09/2016. Olympique Lyonnais will receive visibility not only on the LHC Lions jersey, but also on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 76182
• Published on 13/09/16 at 13:54
©  Manchester United
Premier League: Apollo Tyres (tyres) extends as global sponsor of Manchester United for three years

The Indian tyre manufacturer Apollo Tyres has extended its partnership with Manchester United FC (Premier League) and expanded it by becoming a global sponsor of the club for the 2016-2019 period, on 08/09/2016. Apollo Tyres is a partner of Manchester United for three seasons. The company was a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 76124
• Published on 13/09/16 at 09:10
©  ISL
Sports betting: Sportradar partners with the Hero Indian Super League for the 2016-17 season

The Hero Indian Super League, the Indian professional football league, is working with the Swiss company Sportradar for the monitoring of sports betting and supplying sports data for the 2016-17 season, stated the ISL on 06/09/2016.Sportradar's mission is to monitor sports betting related to the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 76081
• Published on 12/09/16 at 13:29
©  Winamax
Ligue 1: Winamax launches its "Jeu de l’Entraîneur" ("Manager Game"), first of its kind in France

Winamax, a French betting and gambling operator, launched the 2016-17 edition of its "Jeu de l’Entraîneur" ("Manager Game"), a football management simulation game, on 07/09/2016. Winamax had already proposed such a game during Euro 2016, using the 24 qualified national teams. The game for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 75952
• Published on 12/09/16 at 12:39
©  FAW
Wales: adidas extends its deal with the Welsh Federation for four seasons (2016-2020)

The German sports equipment brand adidas has extended its kit supplier partnership with the Football Association of Wales for four seasons (2016-2020) on 07/09/2016. In 2013, adidas succeeded the American brand Umbro (2010-2013) as the kit supplier for the Welsh national team. This is the most…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 75992
• Published on 09/09/16 at 13:04
©  Würth
UEFA: Würth becomes the seventh and last official sponsor of qualification for the 2018 World Cup

Würth, a German group specialising in the manufacturing and marketing of mounting and fastening materials for professionals, has been named the seventh and final official sponsor of the qualification phase of the European zone for the 2018 World Cup, announced UEFA on 08/09/2016.As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication, …
• Article # 75951
• Published on 09/09/16 at 11:40
©  Team Pics/PSG
Ligue 1: Nike (5 clubs) is the most represented kit suppler in 2016-17, for 3rd consecutive year

With five of the 20 clubs (25%) under contract (Paris Saint-Germain, AS Monaco FC, Montpellier HSC, AS Nancy-Lorraine, and FC Metz), the American sports equipment brand Nike is the most represented kit supplier in Ligue 1 for the 2016-17 season. As in 2014-15 (six clubs) and 2015-16 (five), Nike…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 75758
• Published on 09/09/16 at 11:04
©  DC
Ligue 1: SFR proposes €15m per season to the LFP for the championship's naming rights

The French telecommunications group SFR has proposed €45m to the LFP over three seasons for the title naming rights to Ligue 1, according to information published in the French sports daily L'Équipe and evidence gathered by News Tank Football on 07/09/2016. The French first division was previously…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 75918
• Published on 08/09/16 at 16:19
©  Tag Heuer
AFC: Tag Heuer becomes official timekeeper and watch of Asian Confederation until 2020

The Swiss watchmaker TAG Heuer has become the official timekeeper and watch of the AFC for four seasons (2016-2020), on 01/09/2016. This partnership covers all the national team competitions organised by the Asian Confederation, the 2019 Asian Cup, and the final round of Asian Zone qualification…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 75826
• Published on 07/09/16 at 16:29
©  Star
Nigeria: Star Lager beer becomes a regional partner of Arsenal, Man City, Real, Juventus, and PSG

The Nigerian beer brand Star Lager Beer has become an "official beer partner" of Arsenal FC, Manchester City FC (Premier League), Real Madrid CF (LaLiga Santander), Juventus (Serie A TIM), and Paris Saint-Germain (Ligue 1) in Nigeria, on 31/08/2016. Arsenal, Man City, and Real have not revealed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 75756
• Published on 07/09/16 at 14:44