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Bundesliga: ORCA (food waste recycling) becomes a sponsor of FC Schalke 04 until 2021

ORCA, a Canadian brand of machinery and solutions for the recycling of food waste, has become a sponsor of FC Schalke 04 (Bundesliga) on 25/01/2018. The contract will run for three years, until 2021. The contract is with Forum Enviro, an Australian company for environmental solutions, which…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 111642
• Published on 26/01/18 at 15:15

2018 World Cup: Coca-Cola Trophy Tour launched in London with Sir Geoff Hurst and Andrea Pirlo

"Today the global leg of the FIFA World Cup Trophy Tour by Coca-Cola kicked off with an official launch ceremony in London (UK), with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to celebrate and send the FIFA World Cup Original Trophy off on its…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 111548
• Published on 26/01/18 at 12:30

Premier League: CashBet Coin becomes official cryptocurrency and blockchain partner of Arsenal FC

CashBet Coin, the cryptocurrency of US online casino operator CashBet, has become an "official cryptocurrency partner" and "official blockchain partner" of Arsenal FC (Premier League) on 24/01/2018. The duration of the contract was not communicated. The partnership is a third level agreement in…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 111523
• Published on 25/01/18 at 16:50

Formula E: Qatar Airways extends as title sponsor of the 2018 Paris and New York E-Prix

Qatar Airways has extended as an official partner and title sponsor of the Paris and New York E-Prix for the 2018 season, announced the ABB FIA Formula E, the global electric car circuit, on 22/01/2018. Qatar Airways became the title sponsor of the 2017 E-Prix editions of Paris and New York on…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Sponsors - Partners
• Article # 111308
• Published on 25/01/18 at 15:14

Japan: Rakuten unveil exhibition of 48 FC Barcelona shirts in their cafe in Tokyo

Rakuten, a Japanese group specialising in Internet services, e-commerce, finance, and digital content, have unveiled a temporary exhibition of FC Barcelona (LaLiga Santander) shirts in Tokyo (JPN), on 19/01/2018. Rakuten is Barça's main shirt sponsor for the 2017-2021 period (plus a one-year…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 111436
• Published on 25/01/18 at 14:19

China: Nike ranked the most influential sports brand in 2017 with the Chinese Super League in third

US apparel maker Nike is the most influential sports brand in China, ahead of the CBA (Chinese professional basketball league) and the CSL, according to the 2017 ranking of "Top 50 most influential sports brands in China", published on 28/12/2017. Nike is the official equipment supplier for the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Authorities, …
• Article # 111148
• Published on 25/01/18 at 13:39

Turkey: Acıbadem (health group) main shirt sponsor of Fenerbahçe SK from January 2018

Acıbadem Sağlık Grubu, a Turkish health group (hospitals, clinics), has become the main shirt sponsor of Fenerbahçe SK (Süper Lig) on 19/01/2018. The Acıbadem logo has been displayed on the main sponsorship space of the Istanbul (TUR) club's match shirts since that date. Neither the duration…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 111373
• Published on 24/01/18 at 17:50

China: DHL (logistics) extends its partnership with the Chinese Super League until 2020

DHL, a German express delivery and logistics group, has extended its partnership with the Chinese Super League for the 2018-2020 cycle (three years), on 20/01/2018. DHL has been a partner of the CSL since 2014. This is a second level partnership in the sponsorship hierarchy of the CSL. As…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Media Audiences, Authorities, …
• Article # 111310
• Published on 24/01/18 at 16:55

Think Football 2018: a look back at the first edition, held in Paris (FRA) on 10/01/2017

While the second edition of the Think Football, organised by News Tank Football, is scheduled on Thursday 01/02/2018 at the University of Paris-Dauphine with the theme "Technology: Transforming the Economy of Sport", take a look back on the first edition of this annual event which took place at…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 111245
• Published on 23/01/18 at 18:25

Carl Mergele appointed CEO of STATS (sports data and analysis) on 17/01/2018

Carl Mergele has been appointed CEO of STATS, a company specialising in sports data analysis and intelligence, on 17/01/2018. Carl Mergele "will oversee the company’s next phase of growth, empowering STATS’ customers—the most innovative and successful sports teams, leagues, and brands—with the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 111269
• Published on 23/01/18 at 15:34