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Germany: Tipico (sports betting) partner of the Bundesliga and 2.Bundesliga until 2021

Tipico, a sports betting operator registered in Malta, has become an official partner of the Bundesliga and 2.Bundesliga, on 10/01/2018. The agreement - concluded with Bundesliga International, a subsidiary of the DFL - will run until the end of the 2020-21 season, lasting three and a half…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 110441
• Published on 12/01/18 at 15:00

Bundesliga: Allianz (insurance) official partner of VfB Stuttgart until 2020-21

The German insurance company Allianz has become the "team and insurance" partner of VfB Stuttgart (Bundesliga) on 09/01/2018. The contract will run until the end of the 2020-21 season - a duration of three and a half seasons - and is valued at €0.5m per season, according to specialised German…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110340
• Published on 12/01/18 at 13:25

Formula E: ABB (technology) becomes title sponsor of the circuit for the 2018-2025 period

ABB, a Swiss company specialising in advanced digital technology, has become the title sponsor of the global circuit of electric car racing, Formula E, on 09/01/2018. The circuit takes the name of "ABB FIA Formula E Championship". The agreement, worth between €12m and €13m per season, could last…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 110373
• Published on 12/01/18 at 10:30

SIS 2018: conference on sustainable innovation in sport, in Amsterdam (NED), 02 and 03/05/2018

The "Sustainable Innovation in Sport 2018" conference, organised by the NGO Climate Action, is scheduled on Wednesday 02 and Thursday 03/05/2018, at the Amsterdam ArenA in Amsterdam (NED). This is the third edition of this conference, organised in Paris (FRA) in 2015 and Munich (GER) in 2017. The…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 110264
• Published on 11/01/18 at 17:29

Premier League: Hyde Park Developments becomes real estate partner of Arsenal FC in Egypt

Hyde Park Developments, an Egyptian real estate developer, has become the first official partner of Arsenal FC (Premier League) in Egypt, on 09/01/2018. The duration of the contract has not been disclosed. Hyde Park Developments gains the status of official "real estate" partner of the north…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110332
• Published on 11/01/18 at 15:39

Virtual reality: au (KDDI mobile brand) distributes VR headsets to fans for Japan - South Korea game

KDDI, a Japanese telecommunications group, activated its partnership with the Japan Football Federation (JFA) by deploying virtual reality headsets in the colours of "au", its mobile phone brand, during the last match of the EAFF E-1 Football Championships, Japan - South Korea (1-4) at the…

Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 110172
• Published on 10/01/18 at 17:24

Bundesliga: OXiGEN (oxygenated beverages) becomes regional partner of FC Bayern Munich until 2021

OXiGEN, a Canadian brand of oxygenated beverages, has become the official "functional water and recovery tool" partner of FC Bayern Munich (Bundesliga) for three years (2018-2021), on 09/01/2018. "The company’s groundbreaking oxygenated water and shot products provide natural increased stamina…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110216
• Published on 10/01/18 at 14:39

China: Wanda Group considering an IPO for its sports assets (press)

Wanda Group, a Chinese conglomerate active in tourism, hospitality, entertainment, and sports, has contacted several investment banks, in December 2017, about an IPO in Hong Kong (CHN) or the United States for the assets of Wanda Sports Holding, according to the British news agency Reuters on…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 110146
• Published on 09/01/18 at 18:29

Eredivisie: Richard Denton (Cruyff Institute) sponsoring and partnerships manager of Vitesse Arnhem

The Briton Richard Denton has joined Vitesse Arnhem (Eredivisie) as sponsoring and partnership manager, announced the Dutch club on 11/12/2017. Denton was appointed in October 2017. He is under the authority of Olivier Smit, commercial director of Vitesse.Richard Denton has also been a professor…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 110145
• Published on 09/01/18 at 17:49

Serie A TIM: Vwin (sports betting operator) becomes AC Milan's first regional partner in Asia

Vwin, a sports betting operator based in the British Virgin Islands, has become the first regional partner of AC Milan (Serie A TIM) in Asia, on 08/01/2018. Neither the duration nor the financial details of the contract have been communicated. The partnership enables Vwin to use AC Milan's brand…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 110130
• Published on 09/01/18 at 17:00