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©  LaLiga
Spain: El Corte Inglés (department stores) becomes a national partner of LaLiga Santander until 2021

El Corte Inglés, a Spanish group of department stores and retailers, has extended its partnership with LaLiga for three seasons (2018-2021), on 30/07/2018. El Corte Inglés has been a national partner of LaLiga and the Spanish professional football leagues (LaLiga Santander and LaLiga 1|2|3) since…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Authorities, …
• Article # 126071
• Published on 31/07/18 at 17:30
©  D.R.
Ligue 1: Le Rhöne (watchmaker) becomes official supplier of AS Monaco for two seasons (2018-2020)

Le Rhöne, Swiss watchmaker, has become an official supplier of AS Monaco FC (Ligue 1 Conforama) for two seasons (2018-2020), on 30/07/2018. This is a third level partnership in the sponsorship hierarchy of the Monaco club. "During this period, the Le Rhöne brand will be present on the LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 126106
• Published on 31/07/18 at 16:40
©  Carling
Premier League: Carling official beer offers fans 2018-19 season tickets for each of the 20 clubs

British brewer Carling, the official beer of the Premier League for the 2016-2019 cycle, has launched an activation entitled "For the Fans", on 25/07/2018. The brand is offering a pair of season tickets to each Premier League club for the 2018-19 season: one for the winning fan and another…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Authorities, …
• Article # 126089
• Published on 31/07/18 at 14:50
©  Adéquat
Ligue 1 Conforama: Adéquat (HR services) becomes a sleeve sponsor of Olympique Lyonnais (2018-2020)

Adéquat, a French HR services (temporary work, recruitment, consulting) group, has become a major partner and sleeve sponsor of Olympique Lyonnais in the Ligue 1 Conforama, for two seasons (2018-2020), on 25/07/2018. This is a second level partnership in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 126029
• Published on 30/07/18 at 17:10
©  Turnstile
World Rugby: Turnstile (agency) to value sponsorship packages for the 2021 and 2023 World Cups

Turnstile has become the agency in charge of the valuation of sponsorship packages for World Rugby, according to the British agency specialised in the valuation of sponsorship in sports and entertainment, on 26/07/2018. "Turnstile will work with the World Rugby commercial team to forecast…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 126002
• Published on 30/07/18 at 12:30
©  beIN Sports
Italy: disagreement between the Lega Serie A and Juventus over the marketing of 3D signs

The renewal of the naming agreement concluded between the Lega Serie A and TIM, brand of the Italian telecommunications group Telecom Italia, for the 2018-2021 cycle, on 26/07/2018, includes the displaying of the brand on 3D signs, visible on screen to the left and right of each goal during TV…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 125961
• Published on 30/07/18 at 11:20
©  LOSC
Ligue 1: Winamax (betting) becomes an official partner and shorts sponsor of LOSC Lille (2018-2020)

The French online poker and sports betting operator Winamax has become an official partner and shorts sponsor of LOSC Lille (Ligue 1 Conforama) for two seasons (2018-2020), on 26/07/2018. The brand's "W" logo will be displayed on the front of Lille's shorts for home and away matches. This is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125940
• Published on 27/07/18 at 16:40
©  Aston Villa
eSports: TalkTalk partner of Aston Villa and the AVFC Gaming tournament on the FIFA video game

The pay-TV group and UK internet service provider TalkTalk has become the "official broadband partner" of Aston Villa FC (Sky Sky Bet Championship) as well as the "presenting partner of avfcgaming", a series of eSports tournaments on the FIFA 18 video game, according to the club on 25/07/2018…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 125903
• Published on 27/07/18 at 11:30
©  D.R.
Serie A: renewal of the naming rights agreement with TIM (telecom) until 2021 (€15m / year)

The Lega Serie A has renewed its title naming rights agreement with TIM, a brand of the Italian telecommunications group Telecom Italia, for three seasons (2018-2021), announced the professional league which manages the Italian first division on 26/07/2018. The agreement covers the naming…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 125893
• Published on 27/07/18 at 09:59
©  Bologna Fc 1909
Bologna FC: Linkem (ISP) becomes "partner of the future" and Renault (cars) a Top partner in 2018-19

Linkem, an Italian internet service provider, has become "partner of the future" of Bologna FC 1909 (Serie A) for the 2018-19 season, on 18/07/2018. Linkem gains the status of premium partner, the fourth level in the sponsorship hierarchy of the Italian club. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 125863
• Published on 26/07/18 at 17:34