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©  Deportivo Alavés
LaLiga Santander: Betway (betting) becomes the main shirt sponsor of Deportivo Alavés for 2018-2020

Betway, an online sports betting and gambling operator based in Malta, has become the main shirt sponsor of Club Deportivo Alavès (LaLiga Santander) for two seasons (2018-2020), on 04/07/2018. Betway gains the status of main partner, the first level in the sponsorship hierarchy of the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 124155
• Published on 05/07/18 at 11:49
©  RBB
LaLiga Santander: Kappa succeeds adidas as equipment supplier of Real Betis for the 2018-2022 cycle

The Italian brand Kappa has become the technical sponsor and equipment supplier of Real Betis Balompié (LaLiga Santander) for four seasons (2018-2022), on 02/07/2018. Kappa gains the status of main partner, the first level in the sponsorship hierarchy of the Seville (ESP) club. Kappa was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 124145
• Published on 04/07/18 at 17:44
©  AELTC
Wimbledon: Evian, HSBC, Lanson, and Stella Artois extend as partners, American Express new partner

The French brand Evian, the British bank HSBC, the French champagne house Lanson and the Belgian beer brand Stella Artois have extended as official suppliers of Wimbledon, announced the AELTC (All England Lawn Tennis Club), the organiser of the British Grand Slam tennis tournament, on 30/06/2018…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 124133
• Published on 04/07/18 at 16:59
©  Tour de France
Tour de France: young fans comprise 73% of the 6.5 million social media audience (Dimension Data)

"A new generation of young fans aged between 18 and 35, now make up 73% of the Tour de France's 6.5 million-strong social media audience," said Dimension Data, official technology partner of "la Grande Boucle" (the Great Loop), on 26/06/2018. The 105th edition of the Tour de France will begin on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 124014
• Published on 04/07/18 at 09:40
©  NTF
Interviews by News Tank Football (Juventus, LaLiga, Dortmund, ECA, virtual reality)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Silvio Vigato, co-chief revenue officer of Juventus • Didier Poulmaire, about the launch of the Sport Executive with News Tank Football • Carsten Cramer, COO of Borussia Dortmund …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Finance, Authorities, …
• Article # 124023
• Published on 03/07/18 at 18:05
©  Uniqlo
Tennis: Uniqlo succeeds Nike as the equipment supplier (excluding shoes) of Roger Federer (SUI)

Roger Federer has become an ambassador of Uniqlo, according to the Japanese equipment manufacturer via its Instagram account on 02/07/2018. The Swiss tennis player, dressed in his new outfit, opened the 2018 edition of the Wimbledon grand slam tennis tournament, of which he is the defending…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 124029
• Published on 03/07/18 at 17:27
©  Atalanta
Serie A: RadiciGroup (chemicals) becomes shirt sponsor of Atalanta Bergamasca Calcio for 2018-19

RadiciGroup, an Italian manufacturer of chemicals, plastics, and synthetic fibres, has renewed and extended its partnership with Atalanta Bergamasca Calcio (Serie A) as the main shirt sponsor of the Bergamo (Lombardy, ITA) club for the 2018-19 season, on 28/06/2018. The agreement covers all…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 123895
• Published on 03/07/18 at 12:30
©  UEFA
Women's football: UEFA markets 2018-2021 sponsorship rights (tyres, HR, energy, packaged food)

UEFA is marketing the 2018-2021 sponsorship rights to its women's football competitions, "in the categories of packaged food, tyres, recruitment and energy," announced the European body on 28/06/2018. According to UEFA the rights relate to the following competitions: • "UEFA European Women's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 123896
• Published on 02/07/18 at 15:59
©  Leicester City FC
Premier League: W88.com becomes official betting partner of Leicester City FC for 2018-2020

W88.com, a sports betting and online gambling operator in Asia, has become the official betting partner of Leicester City FC (Premier League) for two seasons (2018-2020), on 28/06/2018. "Under the terms of the agreement, W88 will be able to leverage Leicester City's global brand in its…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 123765
• Published on 02/07/18 at 10:24