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©  WRC
Rally: Asahi Kasei (chemicals, JPN) becomes an official partner of the world championship from 2018

Asahi Kasei, a Japanese group specialised in the chemical industry, has becomes an official partner of the FIA World Rally Championship as part of a "multi-year agreement", said WRC Promoter, organiser and commercial rights holder of the competition, on 24/07/2018. "The agreement with the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 125713
• Published on 25/07/18 at 15:09
©  Nike
Serie A: the Italian league and Nike present the official "Merlin" ball for the 2018-19 season

The American brand Nike and the Lega Serie A have presented the "Merlin", the official ball of the 2018-19 season, on 18/07/2018. The ball will be used in the Serie A, Coppa Italia, Supercoppa Italiana, as well as in the Primavera youth leagues and cups. "The new Nike Merlin ball brings…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 125706
• Published on 25/07/18 at 12:05
©  US Open_Rolex
Tennis: Rolex (watchmaker) becomes an official sponsor and official timekeeper of the US Open

The Swiss watchmaker Rolex, has become, an official sponsor and official timekeeper of the grand slam tournament of the US Open as part of a "multi-year" partnership with the USTA (US Tennis Association), on 23/07/2018. Rolex replaces the Japanese watchmaker Citizen and also becomes a sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 125655
• Published on 25/07/18 at 10:54
©  AS Roma
Serie A: Hyundai (car manufacturer) becomes back-of-the-shirt sponsor of AS Roma for 2018-2021

Hyundai Motor Europe, the European subsidiary of the South Korean car manufacturer Hyundai, has become the global automotive partner and back-of-the-shirt sponsor of AS Roma (Serie A) for three seasons (2018-2021) on 23/07/2018. The value of the agreement is estimated at €8.5m over the three…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125621
• Published on 24/07/18 at 13:39
©  World Rugby
Rugby: HSBC (bank) extends as title sponsor of Rugby Sevens Series until 2023

The British bank HSBC has extended its partnership with World Rugby as the title sponsor of the HSBC World Rugby Sevens Series for the next four years, starting in the 2019 season and until 2023, announced the rugby body on 22/07/2018. HSBC, a partner of Rugby 7 since 2010, "also becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 125563
• Published on 23/07/18 at 18:09
©  FC Internazionale Milano
Serie A TIM: Crédit Agricole (bank) becomes the official bank and top partner of Inter Milan

The French bank Crédit Agricole has become the "Official Bank" and "Top Partner" of FC Internazionale Milano (Serie A) for three seasons (2018-2021), after an agreement signed at the Suning Training Centre in memory of Angelo Moratti in Appiano Gentile (ITA), on 17/07/2018. The value of the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 125530
• Published on 23/07/18 at 17:00
©  D.R.
AS Monaco: Konami becomes an official partner of the club for the release of PES 19, on 30/08/2018

Konami, a Japanese video games publisher, has become an official partner of AS Monaco FC (Ligue 1 Conforama), according to the club on 19/07/2018. The partnership is part of the upcoming release of the PES 19 football video game on 30/08/2018. Konami has the status of official partner of AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 125409
• Published on 20/07/18 at 13:44
©  MLB
MLB: license agreement with Lucid Sight (blockchain gaming) to launch the "MLB Crypto Baseball" game

Lucid Sight, an American blockchain gaming company, has launched the "MLB Crypto Baseball" game via a license agreement with MLB on 13/07/2018. Players will need to use the Ethereum cryptocurrency for their internal transactions, notably to improve their digital avatars. They will then be…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 125249
• Published on 18/07/18 at 17:49
©  Paris Saint-Germain
Ligue 1: Renault succeeds Citroën as automobile partner of Paris Saint-Germain (2018-2021)

The French automobile manufacturer Renault has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2018-2021), on 12/07/2018. This is a second level partnership in the sponsoring hierarchy of PSG. The annual amount is estimated at €6m by French media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125236
• Published on 18/07/18 at 16:44
©  Apple
FC Bayern: partnerships with Apple Music (streaming) and Beats (headphones) extended until June 2019

Apple Music, a music pay-streaming service from the US technology and content group Apple, and FC Bayern Munich (Bundesliga) have extended their "exclusive commercial collaboration" until the end of the 2018-19 season, according to the Bavarian club on 16/07/2018. Both parties have been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125216
• Published on 18/07/18 at 14:30