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©  D.R.
Bundesliga: Eintracht Frankfurt to internalize its marketing activities from 01/07/2019

Eintracht Frankfurt (Bundesliga) will internalize its own marketing activities from 01/07/2019, according to the club, following a unanimous decision from the Executive Board and the Supervisory Board on 18/10/2018. The partnership with Lagardère Sports Germany (formerly Sportfive), exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 131717
• Published on 22/10/18 at 14:20
©  ATP Next Gen
Tennis: Tag Heuer becomes the "official watch and timekeeper" of the Next Gen ATP Finals 2018

The Swiss watchmaker TAG Heuer has become, with the Italian Tennis Federation (FIT), the "official watch and timekeeper" of the Next Gen ATP Finals 2018, on 19/10/2018. As part of the deal, for the end-of-season tournament involving the seven top-ranked players in the ATP rankings, plus a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 131707
• Published on 22/10/18 at 12:50
©  Premier League
Premier League: adidas, the most represented equipment supplier in 2018-19 (six clubs)

With six of the 20 clubs under contract (30%), the German brand adidas is the most represented equipment supplier in the Premier League in 2018-19. adidas reclaims its title as the most represented equipment supplier of the Premier League which it held from 2014-15 to 2016-17, until it was…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131673
• Published on 22/10/18 at 12:10
©  D.R.
NBA: Chicago Bulls and Houston Rockets become the 26th and 27th franchises to get a jersey sponsor

Zenni Optical, an American online eyewear retailer, and ROKiT Phones, a subsidiary of the US telecommunications company ROKiT, have become the respective jersey sponsors of the Chicago Bulls and Houston Rockets (NBA) "beginning with the current, 2018-2019 season," according to the National…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 131601
• Published on 19/10/18 at 15:10
©  Leaders
Leaders: Sport Business Summit in Abu Dhabi (United Arab Emirates) on 30 and 31/01/2019

A cycle of Leaders Sport Business Summit conferences will be hosted at the Bab Al Qasr Hotel in Abu Dhabi (United Arab Emirates) on 30 and 31/01/2018. Leaders, organiser of the sports business event, concluded a three-year agreement with Abu Dhabi Sports Council (ADSC) on 28/03/2018. "The two…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 131588
• Published on 19/10/18 at 13:20
©  DFB_Fanatics
DFB: Fanatics, official merchandising distributor of the German federation from January 2019

Fanatics, a US manufacturer and distributor of licensed sports products, has become the official merchandising distributor of the DFB "from January 2019," according to the DFB on 18/10/2018. As part of the agreement, Fanatics will manage "design and production of fan apparel, accessories…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 131574
• Published on 19/10/18 at 12:00
©  LaLiga
LaLiga: Kelme, most represented equipment supplier in 2018-19 (4 clubs), €234m for the 20 clubs

With four of the 20 clubs (20% of the total) under contract, the Spanish brand Kelme is the most represented equipment supplier in LaLiga Santander in 2018-19. Kelme dethroned the German brand adidas, the most represented equipment supplier in the Spanish first division since 2015-16. This is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131523
• Published on 19/10/18 at 11:19
©  D.R.
Bundesliga: Verimi (digital services) partner of Hertha BSC and SV Werder Bremen for 2018-19

Verimi, a German digital services company, has become a partner of Hertha BSC (Bundesliga) "for at least one year," according to the Berlin club on 17/10/2018. Verimi has the status of official partner. The agreement was negotiated via Lagardère Sports, a subsidiary of the sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 131561
• Published on 19/10/18 at 10:09
©  D.R.
Premier League: Tinder activates its partnership with Manchester City via a YouTube video

Tinder, a dating application based on geographical proximity, has activated its partnership with Manchester City FC (Premier League) via a YouTube video featuring three players from the club (Raheem Sterling, Leroy Sané and Benjamin Mendy) who give their dating tips to a Tinder user, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 131460
• Published on 18/10/18 at 12:50
©  D.R.
NBA: Norwegian (airline), presenting partner of the Wizards - Knicks game in London on 17/01/2019

Norwegian, a low-cost Norwegian airline, has become the presenting partner of the NBA London Game 2019, a regular season National Basketball Association game between the Washington Wizards and the New York Knicks, relocated to the O2 Arena in London (GBR) on 17/01/2019, according to the NBA on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 131370
• Published on 17/10/18 at 17:40