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©  Stade Rennais FC
Ligue 1 Conforama: Samsic, shirt sponsor of Stade Rennais FC since 2004, extends until 2023-24

Samsic, a French multi-service group (HR, cleaning, security, environment) and main shirt sponsor of Stade Rennais FC (Ligue 1 Conforama) since 2004, has extended its partnership with the Brittany club for five years, until 2023-2024, on 11/10/2018. Samsic has the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 131007
• Published on 15/10/18 at 11:49
©  D.R.
NBA: Joel Embiid (Philadelphia 76ers) becomes ambassador of the equipment manufacturer Under Armour

Joel Embiid, a Cameroonian basketball player for the Philadelphia 76ers (NBA), has become an ambassador of the American equipment manufacturer Under Armour, according to the brand on 10/10/2018. The Sixers player had been an ambassador of the German equipment manufacturer adidas since joining the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 130989
• Published on 12/10/18 at 17:28
©  D.R.
Spain: Mazda (car manufacturer) extends as an official partner of LaLiga until 2019-20

Mazda, a Japanese automobile manufacturer, has extended its partnership with LaLiga for two seasons (2018-2020), according to Spanish league on 11/10/2018. The brand has been the "official vehicle" of LaLiga since the 2015-16 season after an agreement signed on 19/08/2015. Mazda has the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 130979
• Published on 12/10/18 at 15:19
©  LFP
LFP: Fiat, partner of the Coupe de la Ligue, extends its agreement to Ligue 1 and Ligue 2 (2018-19)

The Italian car manufacturer Fiat has become a partner of the Ligue 1 Conforama, Domino's Ligue 2 and the Coupe de la Ligue BKT for the 2018-19 season, on 11/10/2018. Fiat was an official partner and the official vehicle (Fiat Tipo model) of the Coupe de la Ligue during the 2016-2018 cycle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 130932
• Published on 12/10/18 at 13:15
©  Leaders
Leaders: the sport business conference to be relocated from Stamford Bridge to Twickenham in 2019

The 2019 edition of the Leaders Sport Business Summit will be staged at Twickenham in London (ENG), home of the Rugby Football Union (RFU), announced Leaders, the organising company of the sports business event, on 11/10/2018. The 2018 edition took place at Stamford Bridge (41,663 capacity)…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 130953
• Published on 12/10/18 at 12:29
©  D.R.
Puma: launch of the brand's first basketball shoe range for over 20 years on 11/10/2018

The German equipment manufacturer Puma, which relaunched a Basketball division on 18/06/2018, will market its first range of basketball shoes "in more than 20 years" on Thursday 11/10/2018, according to equipment manufacturer on 09/10/2018. Puma's "Cell Origin Mid" was the last model…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 130873
• Published on 11/10/18 at 15:30
©  West Ham
West Ham United: Basset & Gold activates its partnership with the launch of an eSports competition

Basset & Gold, a UK-based financial services company, is activating its partnership with West Ham United FC (Premier League) by launching an eSports competition on the FIFA 19 video game, according to the club on 05/10/2018. The Basset & Gold eSports Cup, with £25,000 (€28,500) in prize money to…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 130736
• Published on 10/10/18 at 14:20
©  D.R.
Serie A TIM: Piquadro (leather goods) becomes an official partner of AC Milan for 2018-19

Piquadro, an Italian company specialised in leather goods, has become the "Official Tech Travel Partner" of AC Milan (Serie A TIM) for the 2018-19 season, according to the club on 04/10/2018. AC Milan becomes the first football club sponsored by the Italian company. Piquadro enjoys the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 130655
• Published on 09/10/18 at 16:34
©  Peroni_Sampdoria_Genoa
Serie A TIM: Peroni becomes the official beer of two clubs from the city of Genoa from 2018-19

The Italian beer brand Peroni has become an official partner of two Serie A TIM clubs from the city of Genoa (ITA), on 03/10/2018. The duration of the agreements, concluded through the Italian subsidiary of the sports marketing agency Infront, have not yet been communicated. The beer brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 130607
• Published on 09/10/18 at 11:00
©  Juventus FC via Getty Images 2018 Valerio Pennicino - Juventus FC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 130599
• Published on 09/10/18 at 10:10