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©  Viessmann
Bayern Munich: Viessmann (energy systems) regional partner in mainland China and Hong Kong

Viessmann, a German manufacturer of heating, cooling and industrial energy systems, has become a regional partner of FC Bayern Munich (Bundesliga) in mainland China and Hong Kong, on 25/09/2018. The duration of the agreement has not been communicated. As part of the partnership, Viessmann can…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 129988
• Published on 01/10/18 at 17:44
©  CA River Plate
Argentina: Konami, partner of River Plate, with PES 2019 game logo displayed in the shirt numbers

The logo of the video game PES 2019 has appeared in the numbers on the back of the Club Atlético River Plate (Superliga Quilmes Clásica) shirts since 23/09/2018 and the Club Atlético Boca Juniors - River Plate "Superclásico" (0-2, Matchday 6 of the 2018-19 season). Konami, the Japanese video…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 129829
• Published on 01/10/18 at 15:50
©  D.R.
LaLiga: "With Unilever, we really enter the daily life of people" (G. Bolle, global partnerships)

"This partnership with Unilever allows us to send a strong message. LaLiga is a worldwide entertainment platform, already associated with global brands, but this is the first time that we will really be able to activate a partnership in the everyday life of our fans, wherever they are on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 129906
• Published on 01/10/18 at 13:30
©  LaLiga
LaLiga: Unilever (Rexona and Clear Men brands) global partner until 2020-21 (€4m per season)

Unilever, a Dutch group producing and distributing Fast-Moving Consumer Goods (FMCG), has become an official global partner of LaLiga for three seasons (2018-2021), on 28/09/2018. The amount of the agreement is more than €4m per season, according to information confirmed by News Tank Football…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 129893
• Published on 01/10/18 at 10:35