Filter by domain
Filter by year
Filter by month
©  D.R.
NBA: Decathlon becomes a partner for the sale of products under license through its Tarmak brand

Decathlon, a French-based sports goods production and distribution group, has become an official partner of the NBA for the launch of licensed products marketed under Decathlon's Tarmak brand, announced the North American League on 21/01/2021. The partnership begins in 2021 and is expected to last…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 205907
• Published on 21/01/21 at 12:39
©  NTF/NTS
e-Think Sport: M. Aurenche (beIN), G. Collard (Eleven), L. von Cranach (OneFootball) on 28/01/2021

Martin Aurenche, vice-president of sports content and responsible for rights acquisitions and international distribution agreements within the pay-TV group beIN Media Group; Guillaume Collard, managing director of the pay-TV group Eleven Sports Belgium/Luxembourg and responsible for Eleven's…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 205720
• Published on 21/01/21 at 10:45
©  FAI
Deal tracker: naming rights partnerships for football competitions (leagues and cups)

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 205815
• Published on 21/01/21 at 09:40
©  NTF/NTS
e-Think Sport: Andrea Agnelli (Juventus) Guest of Honour on Day 2 Wednesday 27/01/2021 at 09:30 CET

Andrea Agnelli, chairman of Juventus FC (Serie A TIM), will speak at e-Think Sport 2021 on the future of European football clubs and competitions on Wednesday 27/01/2021, from 09:30 to 10:00 CET. To register to attend this video-conference session, see below. e-Think Sport 2021 is the fifth…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 205725
• Published on 20/01/21 at 13:50
©  Olympique Lyonnais
France: BYmyCAR (car dealer), major partner of OL Féminin for three seasons (2020-2023)

BYmyCAR, an online car sales platform based in France, has become a partner of OL Féminin (D1 Arkema) for three seasons (2020-2023), announced Olympique Lyonnais on 18/01/2021. "The women's team and its staff will travel until 2023 at the wheel of the new 100% electric Volkswagen ID.3s to ensure…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 205719
• Published on 20/01/21 at 13:15
©  Epic Games
Football: 23 clubs reach an agreement with Epic Games to display their kits in Fortnite

Epic Games, an American video game publisher, has signed licensing agreements with 23 football clubs around the world so that they can offer their shirts as "skins" on the video game Fortnite, announced the clubs on 19/01/2021. These agreements were negotiated by IMG. These skins, up to 10…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 205750
• Published on 20/01/21 at 12:15
©  D.R.
Lega Serie A to market sponsorship spaces for VAR and goal-line technology

The Lega Serie A will commercialise sponsorship spaces for the video assistant referee (VAR) and goal-line technology (GLT) "in the next few years," according to SportBusiness in an interview with Michele Ciccarese, commercial and marketing director of the Italian body, published on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 205670
• Published on 20/01/21 at 10:15
©  Nicecactus
esports: Nicecactus obtains the "Made in France" certification, awarded by Franck Riester

Franck Riester, Minister Delegate to the Minister for Europe and Foreign Affairs, in charge of foreign trade and attractiveness, awarded the Guaranteed Service France certification to the start-up specializing in the esport Nicecactus on 01/15/2021. "French excellence is an exceptional asset…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 205673
• Published on 19/01/21 at 17:40
©  Southampton FC
Premier League: Hummel succeeds Under Armour as equipment supplier of Southampton FC (2021-2026)

Hummel has become the official equipment supplier of Southampton FC (Premier League) from 2021-22, announced the English club on 18/01/2021. The agreement will last for five seasons (2021-2026) according to British media the same day. "As the club's official kit supplier, Hummel will design…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 205643
• Published on 19/01/21 at 15:05
©  AC Milan
Serie A TIM: Socios.com (blockchain), official partner of AC Milan from 2020-21

Socios.com, a blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of AC Milan (Serie A TIM) from 2020-21, as part of a "multi-year" agreement, announced the club on 18/01/2021. Socios.com/ChiliZ has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 205609
• Published on 19/01/21 at 13:20