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©  Ben Duffy Photography / via adidas
adidas: for the first time ever 60% of products will be made using sustainable materials in 2021

"For the first time in 2021, adidas will use more than 60% recycled polyester in its products. From 2024 onward, adidas is committed to using only recycled polyester. In partnership with the company's suppliers, adidas aims to achieve global climate neutrality by 2050 and in its entire supply…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 204303
• Published on 06/01/21 at 17:39
©  Werder Bremen
SV Werder Bremen: Green Legend replaces shirt sponsor Wiesenhof for "Veganuary" in 2021

PHW-Gruppe Lohmann & Co, a German company specialised in the food industry, has activated its partnership with SV Werder Bremen (Bundesliga) and is displaying its Green Legend brand (vegetable protein products) as main shirt sponsor for the six matches played by the club in January 2021, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 204324
• Published on 06/01/21 at 15:49
©  Juventus FC
Football: 1,088 sponsorship/partnership agreements identified in 2020 (-5.4% vs 2019)

1,083 is the number of sponsorship agreements in football compiled by News Tank Football between 01/01 and 31/12/2020. These records, based on the official statements of clubs, leagues and advertisers, were mainly focused in the Top 5 European Leagues. The year 2020 opened with an agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Essentials Sponsors & Partners
• Article # 204040
• Published on 06/01/21 at 15:00
©  D.R.
e-Think Sport: programme for the 4 mornings of discussions, from Tuesday 26 to Friday 29/01/2021

e-Think Sport 2021, the fifth edition of the annual sports conference event usually held as a one day face-to-face endeavor in Paris (FRA) by News Tank, has been scheduled this year in a virtual format via a video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 204223
• Published on 06/01/21 at 11:19
©  Aston Martin F1 Team
Formula 1: Aston Martin F1 Team (formerly Racing Point) unveils its name, logo and website

The British car manufacturer Aston Martin has unveiled the name and logo of its new Formula 1 team, the "Aston Martin Formula One Team", as well as its new dedicated website on 01/01/2021. "A new era begins as British luxury carmaker returns to Grand Prix racing for the first time in over 60…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 204196
• Published on 05/01/21 at 15:27
©  AC Milan
AC Milan: Skrill activates partnership with the "Skrill Official Challenge" on TikTok

Skrill, a British company specialised in online payment solutions, has activated its partnership with AC Milan (Serie A TIM) by launching the "Skrill Official Challenge", a challenge on the video sharing platform TikTok, which offers club fans the opportunity to show off their skills by uploading…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 204165
• Published on 05/01/21 at 12:04
©  D.R.
News Tank Football articles from the past week, plus e-Think Sport from 26/01 to 29/01/2021

The entire team at News Tank Football & Sport wishes everyone a Happy New Year, good health, and much success in 2021. The daily newsletters with all the latest information about sponsorship, clubs, leagues, media, and more in football and the sport business have resumed today, Monday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 204085
• Published on 04/01/21 at 17:30
©  VfB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 204097
• Published on 04/01/21 at 16:45
©  Hertha BSC
Bundesliga: Homeday (real estate), main shirt sponsor of Hertha BSC in 2020-21 (€4m)

Homeday, a Berlin-based real estate brokerage company, has become the main shirt sponsor of Hertha BSC (Bundesliga) for the second half of the 2020-21 season (from 01/01 to 30/06/2021), announced the German club on 28/12/2020. The agreement was negotiated by Sportfive, the club's marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 204047
• Published on 04/01/21 at 13:39