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©  FC Internazionale Milano
Serie A TIM: LD Sports (platform, CHN), regional partner of Inter Milan in Asia from 2020-21

LD Sports, Chinese sports content, marketing and entertainment platform, becomes FC Internazionale Milano (Serie A TIM) 'sports infotainment partner' for the Asian market from 2020-21, club announces on 01/15/2021 . LD Sports has the status of regional partner, the fifth level in the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 205607
• Published on 19/01/21 at 11:35
©  Séb Lascoux
e-Think Sport 2021: ambassador of the event, Jean-Michel Aulas speaking across all fronts

"We want to offer our future Arena as an ecosystem to give LDLC ASVEL (EuroLeague Basketball, Jeep Elite in France) the means to grow further and generate the resources we need to be at the highest level," said Jean-Michel Aulas on 08/01/2021. Present at the Astroballe (Villeurbanne, suburb of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 205542
• Published on 18/01/21 at 17:39
©  D.R.
Two Circles: acquisition of Sports Ink, its director Paul Williamson becomes director of the agency

Two Circles has acquired Sports Ink Ltd, a British company specializing in pricing methods to optimize ticketing, the British marketing research agency announced on 18/01/2021. "Sports Ink founder Paul Williamson will join Two Circles as a full-time director." "Two Circles will also take on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing
• Article # 205486
• Published on 18/01/21 at 15:00
©  adidas
esports: adidas official equipment supplier of G2 Esports (ESP-GER) for two seasons (2021 and 2022)

adidas has become the official equipment supplier of G2 Esports for the 2021 and 2022 seasons, announced the Berlin-based team (GER) on 14/01/2021. G2 Esports thus formalizes a partnership already mentioned at the Worlds 2020 when the players of the team were displayed on G2's social networks…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 205175
• Published on 18/01/21 at 14:09
©  Asics
Asics: physical and mental health at the heart of a new communication campaign

"As the world faces the risk of a mental health pandemic, Asics today announces its renewed commitment to use the power of sport to uplift the world. Through research and innovation, and by supporting projects that get people moving for positive physical and mental wellbeing, Asics is committed to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 205200
• Published on 15/01/21 at 13:39
©  LFP
esports: LFP presents the 2021 eLigue 1 and a new tournament for amateurs, the eLigue 1 Open

The Ligue de Football Professionnel has presented the 2021 edition of the eLigue 1, the LFP's esports competition, and has launched a new tournament for amateurs, the eLigue 1 Open, on 14/01/2021. Both competitions are played on the FIFA 21 game published by EA Sports, a partner of the eLigue…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 205243
• Published on 15/01/21 at 12:48
©  D.R.
FIFA: launch of FIFA Sound, "a new entertainment strategy" featuring podcast series

FIFA presented FIFA Sound, its "new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love," the international body announced on 13/01/2021. FIFA is supported by Universal…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 205174
• Published on 14/01/21 at 12:45
©  Fanatics
Club Atlético de Madrid: Fanatics extends as exclusive merchandise distributor until 2024-25

Fanatics, an American manufacturer and distributor of licensed sports products, has extended as the exclusive merchandise distributor of Club Atlético de Madrid (LaLiga Santander) for an additional five seasons, until the end of the 2024-25 season, announced the Spanish club on 13/01/2021. "In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 205078
• Published on 14/01/21 at 09:40
©  Juventus FC
Exclusive e-Think Sport: Andrea Agnelli (Juventus) to speak on the future of football on Wednesday 27/01/2021

Andrea Agnelli, chairman of Juventus FC (Serie A TIM), will speak at e-Think Sport 2021 on the future of European football clubs and competitions on Wednesday 27/01/2021, from 09:30 to 10:00 CET. To register to attend this video-conference session, see below. e-Think Sport 2021 is the fifth…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 205071
• Published on 13/01/21 at 16:30
©  LFP
Ligue 1 Uber Eats: uhlsport and the LFP present the official ball for the second half of 2020-21

The German equipment manufacturer uhlsport and the Ligue de Football Professionnel have presented the official ball for the second half of the 2020-21 Ligue 1 Uber Eats season on 12/01/2021. Still named the "Elysia", the ball will be used for the first time during the 2020 Trophée des Champions…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 204906
• Published on 12/01/21 at 17:40