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©  LoL Esports
esports: KitKat (chocolate) extends partnership with Riot Games for the 2021 LEC (LoL) season

KitKat, a chocolate brand belonging to the Nestlé International group, has extended its partnership with Riot Games to become a main partner for the 2021 LEC season, announced the publisher of the League of Legends (LoL) video game and organiser of the competition, on 20/01/2021. KitKat has been a…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 206012
• Published on 25/01/21 at 17:19
©  Fonbet
LaLiga Santander: Fonbet, regional partner of Real Madrid in Russia and the CIS for 2020-2023

Fonbet (ФОНБЕТ), a Russian sports betting operator, has become a regional partner of Real Madrid CF (LaLiga Santander) for Russia and the Commonwealth of Independent States (CIS) for three seasons (2020-2023), announced the club on 22/01/2021. Fonbet has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 206183
• Published on 25/01/21 at 15:49
©  NT
e-Think Sport 2021: 4 themed mornings (clubs, leagues, media, marketing) from 26 to 29/01/2021

e-Think Sport 2021, the fifth edition of the annual event usually organised in person in Paris (FRA) over one day by News Tank Football, is scheduled this year by video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. Join in the sessions with free registration…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206144
• Published on 25/01/21 at 10:41
©  Umbro
Rugby: Umbro and RFU launch a jersey commemorating 150 years since England's 1st international match

Umbro has activated its partnership with the Rugby Football Union (RFU) and launched a commemorative jersey for the 150th anniversary of the first international rugby match played by the England team (27/03/1871), according to the American brand of British origin on 19/01/2021. The jersey will…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 206075
• Published on 22/01/21 at 17:39
©  Juve
Serie A TIM: Ariston (heating), regional partner of Juventus in China from 2020-21

Ariston, a brand of heating and hot water production equipment belonging to the Italian group Ariston Thermo, has become a regional partner of Juventus FC (Serie A TIM) for the Chinese market from 2020-21, announced the club on 22/01/2021. The brand created in 1960 in Fabriano (ITA) has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 206062
• Published on 22/01/21 at 16:35
©  Atalanta BC
Serie A TIM: Joma extends as equipment supplier of Atalanta BC until 2024-25

Joma has extended its partnership as the equipment supplier of Atalanta BC (Serie A TIM) for one additional season until 2024-25, announced the Italian club on 22/01/2021. The Spanish manufacturer remains the official technical supplier of all the club's kits (match and training kits, youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 206046
• Published on 22/01/21 at 14:44
©  BVB
Bundesliga: Tectake (e-commerce, furniture), premium partner of Borussia Dortmund for 2020-2023

Tectake, an e-commerce distributor of home and garden furniture and products, has become a premium partner of Borussia Dortmund (Bundesliga) from the second half of the 2020-21 season until the end of 2022-23, announced the German club on 21/01/2021. Tectake has the status of premium partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 206030
• Published on 22/01/21 at 12:25
©  Paris SG
Paris Saint-Germain: miniature players feature in Hisense's (electronics) "Live Bold" campaign

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) with the launch of the "Live Bold" campaign deployed both online and in stores, announced the group announced on 21/01/2021. "'Live…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 206013
• Published on 22/01/21 at 11:45
©  SUFC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 206020
• Published on 22/01/21 at 11:09
©  Tag Heuer
Tennis: Japanese player Naomi Osaka, becomes a Tag Heuer and Louis Vuitton (LVMH) ambassador

Naomi Osaka (WTA) has become an ambassador for Tag Heuer, according to the Swiss watchmaking group on 19/01/2021. The Japanese tennis player had previously been associated with Citizen Watch, a Japanese watchmaking group, since 2018. Naomi Osaka had previously announced a few days earlier, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 205919
• Published on 21/01/21 at 15:00