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©  Fortnite
Brazil: Fortnite (Epic Games), shirt sponsor of Santos FC for the 2020 Copa Libertadores final

Fortnite, a free access shooting game developed by Epic Games, has become the main shirt sponsor of Santos FC (Brasileirão Assaí, Brazilian first division), on the occasion of the final match of the 2020 Copa Libertadores between Santos FC and SE Palmeiras (Brasileirão Assaí Serie A) at the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 206817
• Published on 29/01/21 at 17:35
©  Fonbet
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 206804
• Published on 29/01/21 at 17:09
©  D.R.
Premier League: Nike presents an Air Max collection including fourth shirts for 3 partner clubs

Nike has presented fourth shirts for Tottenham Hotspur FC, Chelsea FC and Liverpool FC, as part of a series of Air Max collections for three of its clubs Premier League under contract, announced the equipment supplier on 27/01/2021. Each of the shirts and collections are inspired by the design of…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 206726
• Published on 29/01/21 at 11:33
©  NTF
AC Milan: regional partnerships for Saudi Arabia, Jordan, UAE, Russia and the CIS

Fonbet (ФОНБЕТ), a Russian sports betting operator, has become a regional partner of AC Milan (Serie A TIM) for Russia and the Commonwealth of Independent States (CIS) from 2020-21, announced the club on 26/01/2021. As a regional partner (sixth level), Fonbet will be displayed on the signage at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 206500
• Published on 27/01/21 at 17:30
©  NTF/NTS
Exclusive e-Think Sport: "Football finance and governance today are at a crossroads" (A. Agnelli, Juventus)

"Given the size of our industry, we have our sport football, and we have the finance side and (interest from) private equities. And then we have an issue with governance. I think football finance and governance today are at a crossroads. You can choose the angle (to look at this governance issue…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206433
• Published on 27/01/21 at 16:29
©  Manchester City FC
Manchester City: Alipay (payments) and Unilumin Sports (LED solutions), regional partners in China

Alipay, Chinese online payments platform of Alibaba Group Holding Limited, will become a regional partner of Manchester City FC (Premier League) in China from the 2020-21 season, the English club announced on 01/22/2021. Alipay, a subsidiary of Ant Group, itself a financial subsidiary of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 206404
• Published on 27/01/21 at 10:25
©  News Tank
e-Think Sport 2021: Guest of Honour Andrea Agnelli (Juventus/ECA) to speak on 27/01/2021 (09:30 CET)

"How do leagues and clubs see the future of European football competitions" is the topic that Andrea Agnelli, chairman of both Juventus FC (Serie A TIM) and the ECA, will be addressing during e-Think Sport 2021, on Wednesday 27/01/2021, from 09:30 to 10:00 CET (register to attend free of charge…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206382
• Published on 26/01/21 at 17:39
©  FIFA
FIFA: Ooredoo, national supporter of the 2020 Club World Cup in Qatar (04-11/02/2021)

Ooredoo, a Qatari telecommunications operator, has become a "national supporter" of the 2020 Club World Cup to be held in Qatar, announced FIFA on 25/01/2021. The competition will take place at the Ahmad Bin Ali Stadium and the Education City Stadium, both located in Doha, the capital of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 206330
• Published on 26/01/21 at 12:55
©  Gallagher Premiership Rugby
Premiership Rugby: Turnstile (agency) to work with commercial team "to value partnership offering"

Turnstile has been put in charge of valuing Premiership Rugby's "partnership offerings as part of a broader review of its commercial program," announced the British agency specialised in the valuation of sponsorship in sport and entertainment, on 25/01/2021. Turnstile will work with Premiership…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 206236
• Published on 26/01/21 at 10:50
©  NT
e-Think Sport 2021: 4 themed mornings (clubs, leagues, media, marketing) from 26 to 29/01/2021

e-Think Sport 2021, the fifth edition of the annual event usually organised in person in Paris (FRA) over one day by News Tank Football, is scheduled this year by video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. Join in the sessions with free registration…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206285
• Published on 26/01/21 at 09:05