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©  Nike
Golf: partnership between Nike & Tiger Woods (USA, 48 years old) ends after 27 years

"It was a hell of a round, Tiger", was Nike's headline on social media to announce the non-renewal of its partnership with American golfer Tiger Woods, who is still active at the age of 48, on 08/01/2024. The American equipment manufacturer has been with Tiger Woods since he was 20 and turned…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 311348
• Published on 09/01/24 at 13:00
©  FIF
TotalEnergies AFCON 2023: Puma, most represented equipment supplier for the 5th consecutive edition

Puma is equipping the national teams of six federations (Côte d'Ivoire, Egypt, Ghana, Guinea, Morocco and Senegal) participating in the TotalEnergies AFCON 2023 organised in the Ivory Coast, one team more than in 2021 and two more than in 2019. The German brand is thus the most represented…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 311314
• Published on 09/01/24 at 10:00
©  DFL
DFL: WOW, Sky Deutschland's streaming service, title sponsor of the Virtual Bundesliga from 2024

WOW, a streaming service from Sky Deutschland, has acquired the naming rights to the Virtual Bundesliga, which will become the "WOW Virtual Bundesliga", announced the Deutsche Fussball Liga (DFL) on 08/01/2024. The duration of the partnership has not been specified. "WOW’s logo will feature on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 311276
• Published on 08/01/24 at 16:45
©  Uber
FFF/act for sport: 2nd edition of Uber Eats' shirt design programme aimed at amateur clubs

Uber Eats and the Fédération Française de Football (FFF) are calling on the 12,000 French amateur football clubs to design their shirts as part of the second edition of the "À nos couleurs" (In Our Colours) programme, announced the home meal delivery application and subsidiary of the taxi…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 311271
• Published on 08/01/24 at 16:20
©  Gentle Mates
esports: Alpine becomes a partner of Gentle Mates and launches a Rocket League team

Alpine, a French car manufacturer owned by Renault Group, has become a major partner of Gentle Mates and is launching a professional team to take part in the esports circuit of competitions played on Rocket League for the 2024 season, announced the club co-founded by content creator Lucas…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks, …
• Article # 311193
• Published on 08/01/24 at 11:30
©  News Tank
Weekly News Extra (26/12/2023-05/01/2024)

• According to the British daily The Times, UEFA has sent a letter to the CJEU asking it to amend its announcements published on 21/12/2023 concerning the Super League ruling. The European Confederation considers that the content of these statements is "inaccurate" and "contrary to the decision…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 311122
• Published on 05/01/24 at 16:45
©  NTF
News Tank Football: interviews published in December 2023

• "Italian clubs often prioritise their individual growth strategy over the collective strategy, and this approach is beneficial in the short term. But in parallel, clubs have to work together in order to identify their strengths, their development opportunities, and define a new development plan…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 311104
• Published on 05/01/24 at 15:20
©  Chelsea FC
Chelsea FC: BingX (crypto) sleeve sponsor in 2023-24 then training kit sponsor in 2024-2026

BingX, a Singapore-based cryptocurrency exchange platform founded in 2018, has become the sleeve sponsor of Chelsea FC (Premier League) until the end of the 2023-24 season, announced the London (ENG) club on 05/01/2024. The brand, which is entering its first partnership in the world of sport…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 311100
• Published on 05/01/24 at 14:10
©  CIO
IOC: launch of a metaverse for the Gangwon 2024 Winter Youth Olympic Games (KOR)

The International Olympic Committee is launching its first metaverse for the Gangwon 2024 Winter Youth Olympic Games (YOG), to be held in South Korea from 19/01 to 01/02/2024, announced the IOC on 04/01/2024. This virtual world, designed by the IOC in conjunction with the Gangwon 2024 YOG…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 311056
• Published on 05/01/24 at 11:30
©  Indiana Pacers
NBA: Spokenote, pocket sponsor of the Indiana Pacers, displays a QR-Code on jerseys in 2023-24

Spokenote, a start-up specialised in the creation of content accessible by QR-Code, has become an official partner and pocket sponsor of the Indiana Pacers (NBA) from the 2023-24 season, announced the American franchise on 03/01/2024. The company, based in Fishers, Indiana (USA), is affixing a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 310946
• Published on 04/01/24 at 10:40