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©  Lego
Formula 1: four Lego trophies awarded (drivers, constructors) at the British Grand Prix on 06/07

Lego, a Danish company specialised in inter-locking brick toys, has activated its partnership with Formula One Group by awarding trophies made from Lego to the top three drivers and the best constructor at the 2025 British Grand Prix, contested on Sunday 06/07/2025. "McLaren Formula 1 Team's…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 404723
• Published on 07/07/25 at 16:00
©  RC Lens
RC Lens: employment initiatives with Adecco (recruitment agency), official partner for 2025-2028

Adecco, a network of employment agencies belonging to the Franco-Swiss group The Adecco Group, has become an official partner of RC Lens (Ligue 1 McDonald's) for three seasons, over the 2025-2028 cycle, announced the club on 07/07/2025. Under the terms of this agreement, which "aims to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Employment - training, …
• Article # 404692
• Published on 07/07/25 at 15:20
©  AC Milan
AC Milan: Clivet (air con) naming partner of the training centre & Winbet (betting) regional partner

Clivet, an Italian manufacturer of air conditioning systems, has extended its partnership with AC Milan (Serie A Enilive) and acquired the naming rights to the Milanello training centre from 2025-26, announced the club on 06/07/2025. The site, which will have a naming partner for the first time…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 404646
• Published on 07/07/25 at 11:30
©  D.R.
Weekly News Extra (30/06-04/07/2025)

• Brazil, Spain and Qatar have notified FIFA of their interest in hosting the Club World Cup in 2029, according to British newspaper The Guardian. • Irish bookmaker Boyle Sports has succeeded Betway as main shirt sponsor of West Ham United FC (Premier League) for the 2025-26 season. • The…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 404556
• Published on 04/07/25 at 17:15
©  AS Monaco FC
AS Monaco FC: Cordier by InVivo (wine) extends as an official supplier for two seasons (2025-2027)

French wine group Cordier by InVivo has extended as an official supplier of AS Monaco FC (Ligue 1 McDonald's) for a further two seasons (2025-2027), announced the club on 03/07/2025. The company has been a fourth level partner in the club's sponsorship hierarchy since the 2023-24 season. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404538
• Published on 04/07/25 at 15:55
©  RB Leipzig
RB Leipzig: introduction of location-based advertising for international broadcasts from 2025-26

RB Leipzig (Bundesliga) will introduce location-based advertising technology for the international broadcast of their matches from the 2025-26 season, announced the club on 04/07/2025. The initiative will create "new opportunities for partners," said the club, adding that the "technology allows…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 404513
• Published on 04/07/25 at 15:00
©  Nottingham Forest FC
Deal Tracker: FIFA, Eintracht, AFC, Udinese... the latest sponsorship agreements in football

• The Home Depot, a US retailer of home furnishings and equipment, has become an official FIFA partner of the Club World Cup 2025. • German energy supplier E-On is to continue as a training kit sponsor of Nottingham Forest FC (Premier League) for the 2025-26 season. • Udinese Calcio (Serie A…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 404491
• Published on 04/07/25 at 12:45
©  TGI Sport
Mediapro: partnership extended with TGI Sport to produce virtual advertising from 2025

The Spanish audiovisual group Mediapro and TGI Sport have extended their partnership "for all virtual production, international rights and LED hardware supply at stadiums" for a further five years from 2025, announced the sports infrastructure, technology and media rights company on…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 404448
• Published on 04/07/25 at 10:40
©  Aston Villa FC
Aston Villa FC: Ebury (fintech) & Xapo Bank official partners from 2025-26

Ebury, a financial services company based in London (ENG), has become the "official FX (foreign exchange) partner" of Aston Villa FC (Premier League) from the 2025-26 season, announced the club on 01/07/2025. "The financial technology firm's global platform will power Villa's financial tech…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 404427
• Published on 04/07/25 at 09:45
©  FC Bayern Munich
FC Bayern Munich: Betano (bookmaker) & Volksbank Raiffeisenbank (bank), partners from 2025-26

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become a platinum partner (2nd level) of FC Bayern Munich (Bundesliga) for three seasons, i.e. for the 2025-2028 cycle, announced the club on 03/07/2025. This is Betano's first sponsorship agreement with a German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404351
• Published on 03/07/25 at 16:00