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©  LOSC Lille
Ligue 1 McDonald's: Strellson, "official outfitter" of LOSC Lille for 2 seasons (2025-2027)

Strellson, a Swiss clothing brand, has become the "official outfitter" of LOSC Lille (Ligue 1 McDonald's) for two seasons, i.e. for the 2025-2027 cycle, announced the club on 03/07/2025. The agreement was negotiated by the agency Sportfive. The group has official supporter status, the 4th level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404327
• Published on 03/07/25 at 15:20
©  AJ Auxerre
Ligue 1 McDonald's: Groupama (insurance) extends as a sleeve sponsor of AJ Auxerre (2025-2028)

Groupama Paris Val de Loire, a regional branch of the French insurance group, has extended as a sleeve sponsor of AJ Auxerre (Ligue 1 McDonald's) for a further three seasons, from 2025-2028, announced the club on 02/07/2025. The brand retains the status of major partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404278
• Published on 03/07/25 at 11:30
©  Borussia Dortmund
Bundesliga: Puma extends as Borussia Dortmund's equipment supplier until 2033-34

Puma has prematurely extended as the equipment supplier of Borussia Dortmund (Bundesliga), announced the club on 01/07/2025. The new agreement will run until "at least summer 2034" News Tank Football has learned. The German brand has supplied the club's kit since the 2012-13 season, as part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 404242
• Published on 03/07/25 at 10:40
©  NTF
News Tank Football: elections, appointments & departures recorded in June

• Michele Kang (USA), owner of OL Lyonnes (Arkema Première Ligue), has been appointed chairwoman and CEO of Olympique Lyonnais (Ligue 1 McDonald's), announced the club on 30/06/2025. She succeeded her compatriot John Textor, who has "resigned from his leadership positions at Olympique Lyonnais…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 403852
• Published on 03/07/25 at 09:20
©  Brentford FC
Brentford FC: Hollywoodbets (sports betting) extends as main shirt sponsor until 2025-26

Hollywoodbets, a South African sports betting operator, has extended as the main shirt sponsor of Brentford FC (Premier League) for the 2025-26 season, announced the club on 01/07/2025. The bookmaker became an official partner (2nd level) and back shirt sponsor of the English club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404157
• Published on 02/07/25 at 16:00
©  Premier League
Premier League: partnership with Microsoft to use AI to modernise the League's digital platforms

Microsoft, an American IT company, has become an official partner of the Premier League and will be responsible, as part of a five-year agreement (2025-2030), for helping the body to modernise its digital platforms and digital infrastructure using its cloud and AI solutions, announced the English…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 404104
• Published on 02/07/25 at 13:40
©  Euroleague Basketball
EuroLeague: naming rights agreement with Turkish Airlines, in place since 2010-11, not renewed

Euroleague Basketball has presented the new graphic identity for its premier competition, now known as the 'EuroLeague', following the non-renewal of the naming agreement with Turkish Airlines at the end of the 2024-25 season, announced the Spanish-based organisation on 01/07/2025. The Turkish…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 404055
• Published on 02/07/25 at 10:00
©  D.R.
Ligue 1 McDonald's: Joma replaces Umbro as equipment supplier of FC Lorient from 2025-26

The Spanish brand Joma has become the official equipment supplier of FC Lorient (Ligue 1 McDonald's) for several seasons from 2025-26, announced the club on 01/07/2025. The agreement was negotiated by ISL and The Members Agency. The Spanish equipment manufacturer takes over from its British…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 403997
• Published on 01/07/25 at 17:20
©  Toulouse FC
Toulouse FC: Adecco (HR) training kit sponsor, agreement extended with Newrest (back shirt sponsor)

The Adecco Group, a French-Swiss company specialising in temporary employment, has become an official partner (2nd level) and the training kit sponsor of Toulouse FC (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 30/06/2025. Since 2021-22, the club had been displaying the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403947
• Published on 01/07/25 at 15:30
©  West Ham United FC
West Ham United: Boyle Sports (betting) to replace Betway as main shirt sponsor from the 2025-26 season

Boyle Sports, an Irish bookmaker, has become the principal partner of West Ham United FC (Premier League) as part of a "multi-year partnership" starting from the 2025-26 season, during which the company will feature as the club's main shirt sponsor, announced the club on 01/07/2025. This deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403937
• Published on 01/07/25 at 14:20