Sponsors & Partners: archives August, 2026 (page 6/9)

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©  MSE

NBA: Capital One (finance) extends naming rights agreement for the Washington Wizards arena until 2046-47

Capital One, a US financial services group, has extended its naming rights agreement for the Capital One Arena in Washington DC (United States), where teams including the Washington Wizards (NBA) and Washington Capitals (NHL) play their home games, for a further 20 seasons (2027-2047), Monumental…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 450478
• Published on
©  Aston Villa FC

Premier League: NordVPN (cybersecurity) official partner of Aston Villa FC from the 2026-27 season

NordVPN, a Lithuanian virtual private network service, has become an official partner of Aston Villa FC (Premier League) from the 2026-27 season onwards, the club announced on 10 August 2026. As part of this partnership, the company will "aim to give supporters an extra level of protection when…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450472
• Published on
©  Levante Union Deportiva

LALIGA EA Sports: Gana Energia (energy) sleeve sponsor of Levante UD for the 2026-27 season

Gana Energia, a Spanish energy provider, has become the sleeve sponsor of Levante Union Deportiva (LALIGA EA Sports) for the 2026-27 season, the club announced on 10 August 2026. "The agreement includes significant brand presence on various platforms offered by the club. In addition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450462
• Published on
©  FC Barcelona

Sponsorship: after PSG and Bayern, Google (via Gemini, Pixel) becomes a global partner of FC Barcelona

The American technology services company Google has become an official partner of FC Barcelona (LALIGA EA Sports) from the 2026-27 season onwards, the club announced on 11 August 2026. The agreement also covers the women's team (Liga F Moeve). This announcement follows agreements signed ahead…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450461
• Published on
©  Uber Eats Australia

Australia: partnership between Uber Eats and Decathlon to deliver sports equipment "in under 60 minutes"

Decathlon Australia, the national subsidiary of the French sports goods retailer, designer and manufacturer, and Uber Eats have entered into a partnership making Decathlon "the platform's first sports retail partner in the country," the food and grocery delivery platform announced on 21 July…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 450446
• Published on
©  FC Bayern Munich

FC Bayern Munich: Google, via Pixel (smartphones) and Gemini (AI), becomes official partner for 2026-2029

The American technology services company Google has become an official partner of FC Bayern Munich (Bundesliga) for three seasons, over the 2026-2029 cycle, the club announced on 10 August 2026. As part of this agreement, the group is promoting two of its brands: the Gemini AI assistant, which…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450439
• Published on
©  Olympique Lyonnais

Ligue 1 McDonald's: XTB (online broker) back shirt sponsor of Olympique Lyonnais (2026-2029)

XTB, a Polish company specialising in online brokerage, has become a major partner (2nd level) and the back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons, covering the 2026-2029 cycle, the club announced on 10 August 2026. The brand will display its logo at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450429
• Published on
©  RC Celta

RC Celta: Oak View Group appointed to transform the food and hospitality offering at Abanca Balaídos

Oak View Group (OVG), a US company dedicated to the development and management of sports venues, has been appointed to drive the transformation of the food and hospitality offering at Abanca Balaídos (24,791 capacity), RC Celta, its resident club, announced on 10 August 2026. "The agreement…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450420
• Published on
©  Eintracht Frankfurt

Eintracht Frankfurt: Frankfurter Sparkasse (bank) extends as official partner for 3 seasons (2026-2029)

Frankfurter Sparkasse, a Frankfurt-based bank, has extended its partnership with Eintracht Frankfurt (Bundesliga) for an additional three seasons (2023-2026), the club announced on 7 August 2026. Having been an official sponsor of Eintracht since the 2014-15 season, the German bank has had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450401
• Published on
©  Levante Union Deportiva

LALIGA EA Sports: Jysk (furniture) extends as shorts sponsor of Levante UD for two seasons (2026-2028)

Jysk, a Danish retail chain specialised in furniture and home decor, has extended as a premium partner (2nd level) and shorts sponsor of Levante Union Deportiva (LALIGA EA Sports) for two seasons, covering the 2026-2028 cycle, the club announced on 6 August 2026. The Danish brand has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450395
• Published on