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©  Puma
Puma: €3.554bn in turnover in the first half of 2026, down 7.9%

Puma posted revenue of €3.554bn in the first half of 2026 (from 1 January to 30 June 2026), down 5.2% at constant exchange rates (-7.9% on a reported basis) compared with the first half of 2025 (€3.861bn), the German sportswear manufacturer announced on 31 July 2026. During the first six months…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance
• Article # 450140
• Published on 05/08/26 at 10:00
©  Manchester United FC
Manchester United FC: Betway (sports betting) to become training kit sponsor from 2026-27

Betway, a British sports betting operator based in Guernsey and Malta, has become the training kit sponsor of Manchester United FC (Premier League) from the 2026-27 season onwards, the club announced on 4 August 2026. This agreement, valued at £20m (€23.3m) per year, also covers the English…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450154
• Published on 05/08/26 at 09:00
©  F1
Formula 1: record attendance (3.7 million) after 11 Grands Prix, a fanbase of 830 million people by 2026

"The global fan base continues to increase each year, with more than 830 million people following the sport, up +64% compared to 2018 figures that marked the first full year after Liberty Media’s acquisition," Formula One Group said on 29 July 2026, following the publication of its 2026 mid-season…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Authorities, Media, Event organisers, …
• Article # 450110
• Published on 04/08/26 at 17:15
©  SC Paderborn 07
Bundesliga: C. Hedenkamp (pharmaceuticals) main shirt sponsor of promoted side SC Paderborn from 2026-27

C. Hedenkamp, a German manufacturer of pharmaceuticals and food supplements, has expanded its partnership with SC Paderborn 07 (promoted to the Bundesliga) to become its main shirt sponsor from the 2026-27 season onwards, the club announced on 3 July 2026. The German brand became an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450141
• Published on 04/08/26 at 16:30
©  D.R.
Equipment manufacturer: revenue of €117.5m for Macron in the first half of 2026 (+9.8%)

The Italian sports equipment manufacturer Macron reported revenue of €117.5m in the first half of 2026 (1 January to 30 June 2026), up 9.8% compared with the first half of 2025 (€107m), although growth was less pronounced than between the first halves of 2024 and 2025 (+15%), the Bologna-based…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Marketing - Communication
• Article # 450118
• Published on 04/08/26 at 15:00
©  ATP
Tennis: Polymarket (prediction market) becomes ATP official provider and secures streaming rights

Polymarket, a blockchain-based prediction platform that allows users to bet on future events, has acquired the exclusive streaming rights for the ATP Tour and ATP Challenger Tour the Association of Tennis Professionals announced on 3 August 2026. The agreement was signed with Tennis Data…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 450102
• Published on 04/08/26 at 12:20
News Tank Football: elections, appointments & departures recorded in July 2026

• Nesta Richardson has been appointed Director of Global Partnerships for Liverpool FC (Premier League) within Fenway Sports Management (FSM), the entity responsible for driving the commercial and strategic development of all Fenway Sports Group (FSG) assets, including Liverpool FC, the British…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 449974
• Published on 03/08/26 at 18:30
©  Nike
Basketball: Victor Wembanyama extends Nike deal as brand unveils Frenchman's signature logo

Nike has extended its partnership with Victor Wembanyama from 2026 as part of a multi-year deal, the US media outlet ESPN announced on 31 July 2026. The news has been confirmed by The Athletic, which published a statement from the US company. "We are proud to continue supporting Victor…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Rights Acquisitions, …
• Article # 450064
• Published on 03/08/26 at 16:30
©  Paris Saint-Germain
Paris Saint-Germain: Google, via Gemini (AI) and Pixel (smartphones), becomes premium partner (2026-2029)

The American technology services company Google has become a premium partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons, over the 2026-2029 cycle, the club announced on 3 August 2026. As part of this agreement, which also covers the women’s team (Arkema Première Ligue), the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450047
• Published on 03/08/26 at 14:20