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©  Nottingham Forest FC
Nottingham Forest FC: Marex (fintech) succeeds Bally's (gambling) as main shirt sponsor from 2026-27

Marex, a British company specialising in financial services, has become the main shirt sponsor of Nottingham Forest FC (Premier League) under a multi-year agreement from the 2026-27 season onwards, the club announced on 18 August 2026. As part of this partnership, Marex will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450783
• Published on 18/08/26 at 17:00
©  Leeds United FC
Premier League: KChat (instant messaging) sleeve sponsor of Leeds United FC for the 2026-27 season

KChat, an encrypted instant messaging platform hosted in Switzerland, has become the sleeve sponsor of Leeds United FC (Premier League) for the 2026-27 season, the club announced on 17 August 2026. This is the platform’s first sponsorship deal with a Premier League club. This partnership aims…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450767
• Published on 18/08/26 at 14:00
©  Nielsen
Women’s sports: 46 billion minutes watched in the US in 2025 (+71% vs 2022)

US audiences watched 46 billion minutes of women’s sports in 2025, up 71% compared with 2022, according to the study "More Fans, More Often: The Commercial & Cultural Evolution of Women & Sports," published by consultancy Nielsen on 13 August 2026. Nielsen’s measurement scope includes women’s…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 450709
• Published on 18/08/26 at 13:00
©  Como 1907
Como 1907: Uber (VTC) back shirt sponsor for two seasons (2026-2028), partnership extended until 2029-30

Uber, the American ride-hailing app, has extended its partnership with Como 1907 (Serie A Enilive) for a further four seasons (2026-2030), the club announced on 17 August 2026. Under this agreement, the brand will feature as back shirt sponsor for the 2026-2028 period (two seasons). Uber had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450740
• Published on 18/08/26 at 12:00
©  YT
Serie A Enilive: Yokohama Tyres official partner of Juventus FC from the 2026-27 season

Yokohama Tyres, a Japanese tyre brand, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season as part of a multi-year agreement, the club announced on 17 August 2026. The tyre manufacturer ranks fourth in Juventus’ sponsorship hierarchy, alongside 15 other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450716
• Published on 17/08/26 at 18:00
©  D.R.
Premier League: Google (via Pixel and Gemini) extends as partner of Arsenal and Liverpool from 2026-27

The American technology services company Google has extended as an official partner of Liverpool FC and Arsenal FC from the 2026-27 season onwards, the two Premier League clubs announced on 17 August 2026. Google has been a partner of the two English clubs since the 2023-24 season, initially…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450718
• Published on 17/08/26 at 17:30
©  Brentford FC
Brentford FC: Hollywoodbets (betting), main shirt sponsor over 2021-2026, extends without kit visibility

Hollywoodbets, a South African sports betting operator, has extended as official partner of Brentford FC (Premier League) for a further five seasons, over the 2026-2031 cycle, the club announced on 14 August 2026. The brand was previously Brentford’s main shirt sponsor (over the 2021-2026…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Investment - Shareholding, …
• Article # 450706
• Published on 17/08/26 at 16:30
©  FC Bayern Munich
FC Bayern: Miele (home appliances) extends partnership through 2028-29 with culinary activations

Miele, a German home appliance manufacturer, has extended as official partner of FC Bayern Munich (Bundesliga) for a further three seasons, until 2028-29, the club announced on 14 August 2026. The German brand, which has been a sponsor of the German club since the 2020-21 season, continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 450692
• Published on 17/08/26 at 14:45
©  Olympique Lyonnais
Ligue 1 McDonald's: Winamax (sports betting) back shirt sponsor of Olympique Lyonnais (2026-2029)

French sports betting operator Winamax has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 14 August 2026. The agreement was negotiated by Sportfive, OL’s exclusive commercial agency. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450621
• Published on 17/08/26 at 11:00
©  FOM
Formula 1: Disney extends licensing agreement through 2028 and expands it to Cars franchise

The Walt Disney Company has extended its licensing agreement with Formula One Management (FOM) through the end of the 2028 season and expanded it to Disney and Pixar’s Cars franchise, Formula One Group announced on 13 August 2026. The extension adds one season to the original agreement and expands…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 450598
• Published on 17/08/26 at 09:00