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©  FC Bayern Munich
FC Bayern: Miele (home appliances) extends partnership through 2028-29 with culinary activations

Miele, a German home appliance manufacturer, has extended as official partner of FC Bayern Munich (Bundesliga) for a further three seasons, until 2028-29, the club announced on 14 August 2026. The German brand, which has been a sponsor of the German club since the 2020-21 season, continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 450692
• Published on 17/08/26 at 14:45
©  Olympique Lyonnais
Ligue 1 McDonald's: Winamax (sports betting) back shirt sponsor of Olympique Lyonnais (2026-2029)

French sports betting operator Winamax has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 14 August 2026. The agreement was negotiated by Sportfive, OL’s exclusive commercial agency. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450621
• Published on 17/08/26 at 11:00
©  FOM
Formula 1: Disney extends licensing agreement through 2028 and expands it to Cars franchise

The Walt Disney Company has extended its licensing agreement with Formula One Management (FOM) through the end of the 2028 season and expanded it to Disney and Pixar’s Cars franchise, Formula One Group announced on 13 August 2026. The extension adds one season to the original agreement and expands…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 450598
• Published on 17/08/26 at 09:00
©  News Tank
Weekly News Extra (10 to 14 August 2026)

• US Soccer, Canada Soccer, the Caribbean Football Union (CFU) and the Central American Football Union (UNCAF) have joined "their counterparts around the world" in calling for significant changes aimed at strengthening FIFA’s governance, transparency and accountability. • US investment fund…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Associations, Clubs, …
• Article # 450601
• Published on 14/08/26 at 18:00
©  D.R.
Nike: Jordan Brand signs first-ever UK deal with basketball club London Lions

Jordan Brand, owned by the American equipment manufacturer Nike, has become the official kit supplier of the London Lions (Super League Basketball) from the 2026-27 season, the English club announced on 13 August 2026. In collaboration with local distributor KitKing, the men’s and women’s teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 450579
• Published on 14/08/26 at 14:00
©  AC Monza
Serie A Enilive: DAZN Bet Club (predictions) enters its first-ever shirt sponsorship deal with AC Monza

DAZN Bet Club, a sports content and predictions platform operated by DAZN Bet (owned by the British OTT platform), has become the main shirt sponsor of AC Monza (Serie A Enilive) from the 2026-27 season onwards, the club announced on 13 August 2026. In addition to its presence on the shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 450576
• Published on 14/08/26 at 13:00
©  CA Osasuna
Deal Tracker: CA Osasuna, Borussia Dortmund, Brentford FC… the latest sponsorship deals in football

• Kuwait Technology College, a higher education institution based in Kuwait City, the capital of Kuwait, has extended its partnership with Club Atletico Osasuna (LALIGA EA Sports) to become the club’s back shirt sponsor for three seasons (2026-2029). • The beer brands Guinness (IRL) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 450575
• Published on 14/08/26 at 12:00
©  Como 1907
Como 1907: Canva (design) becomes "official creative partner", enables fans to design signs & merchandise

Canva, an Australian online graphic design platform, has become an official partner of Como 1907 (Serie A Enilive) for the 2026-27 season, the club announced on 13 August 2026. This is the brand’s first sponsorship agreement with a European football club. As part of this partnership, templates…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450557
• Published on 14/08/26 at 11:00
©  Real Madrid CF
Sponsorship: major changes for LALIGA EA Sports clubs for the 2026-27 season

With four clubs under contract, Nike is the most represented equipment supplier among the 10 brands engaged with the 20 clubs making up the 2026-27 LALIGA EA Sports (compared with nine brands in 2025-26). The US group is ahead of Hummel, Joma and Macron, which supply three clubs each. Three…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 450501
• Published on 14/08/26 at 10:00
©  Manchester City FC
Premier League: Trendyol (e-commerce) global partner of Manchester City FC from the 2026-27 season

Trendyol, a Turkish e-commerce platform, has become a global partner of Manchester City FC (Premier League) from the 2026-27 season onwards, the club announced on 13 August 2026. Under this agreement, the brand becomes the Manchester club’s "official e-commerce platform" and ranks second in its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450553
• Published on 13/08/26 at 18:00