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©  Venezia FC
Serie A Enilive: PokerStarsNews (infotainment) sleeve sponsor of promoted side Venezia FC in 2026-27

PokerStarsNews, the dedicated news and content platform of online poker, casino and sports betting operator PokerStars, has become the sleeve sponsor of Venezia FC (promoted to the Serie A Enilive) for the 2026-27 season, the club announced on 12 August 2026. The agremeent also covers the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450526
• Published on 13/08/26 at 13:00
©  Club Atlético de Madrid
LALIGA EA Sports: Ergo (insurance) shorts sponsor of Club Atlético de Madrid from the 2026-27 season

Ergo, a German insurance company, has become a premium partner (2nd level) and a shorts sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2026-27 season onwards, the club announced on 12 August 2026. The agreement also covers the women’s team (Liga F Moeve). As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450523
• Published on 13/08/26 at 12:00
©  Stade Rennais FC
Ligue 1 McDonald's: Winamax (sports betting) extends as back shirt sponsor of Stade Rennais (2026-2029)

French sports betting operator Winamax has extended as back shirt sponsor of Stade Rennais FC (Ligue 1 McDonald's) for a further three seasons, covering the 2026-2029 period, the club announced on 12 August 2026. The bookmaker, which has been a sponsor of Stade Rennais since the 2023-24 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450499
• Published on 13/08/26 at 09:00
©  MSE
NBA: Capital One (finance) extends naming rights agreement for the Washington Wizards arena until 2046-47

Capital One, a US financial services group, has extended its naming rights agreement for the Capital One Arena in Washington DC (United States), where teams including the Washington Wizards (NBA) and Washington Capitals (NHL) play their home games, for a further 20 seasons (2027-2047), Monumental…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 450478
• Published on 12/08/26 at 13:00
©  Aston Villa FC
Premier League: NordVPN (cybersecurity) official partner of Aston Villa FC from the 2026-27 season

NordVPN, a Lithuanian virtual private network service, has become an official partner of Aston Villa FC (Premier League) from the 2026-27 season onwards, the club announced on 10 August 2026. As part of this partnership, the company will "aim to give supporters an extra level of protection when…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450472
• Published on 12/08/26 at 11:00
©  Levante Union Deportiva
LALIGA EA Sports: Gana Energia (energy) sleeve sponsor of Levante UD for the 2026-27 season

Gana Energia, a Spanish energy provider, has become the sleeve sponsor of Levante Union Deportiva (LALIGA EA Sports) for the 2026-27 season, the club announced on 10 August 2026. "The agreement includes significant brand presence on various platforms offered by the club. In addition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450462
• Published on 12/08/26 at 10:00
©  FC Barcelona
Sponsorship: after PSG and Bayern, Google (via Gemini, Pixel) becomes a global partner of FC Barcelona

The American technology services company Google has become an official partner of FC Barcelona (LALIGA EA Sports) from the 2026-27 season onwards, the club announced on 11 August 2026. The agreement also covers the women's team (Liga F Moeve). This announcement follows agreements signed ahead…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450461
• Published on 12/08/26 at 09:00
©  Uber Eats Australia
Australia: partnership between Uber Eats and Decathlon to deliver sports equipment "in under 60 minutes"

Decathlon Australia, the national subsidiary of the French sports goods retailer, designer and manufacturer, and Uber Eats have entered into a partnership making Decathlon "the platform's first sports retail partner in the country," the food and grocery delivery platform announced on 21 July…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 450446
• Published on 11/08/26 at 15:30
©  FC Bayern Munich
FC Bayern Munich: Google, via Pixel (smartphones) and Gemini (AI), becomes official partner for 2026-2029

The American technology services company Google has become an official partner of FC Bayern Munich (Bundesliga) for three seasons, over the 2026-2029 cycle, the club announced on 10 August 2026. As part of this agreement, the group is promoting two of its brands: the Gemini AI assistant, which…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450439
• Published on 11/08/26 at 12:30
©  Olympique Lyonnais
Ligue 1 McDonald's: XTB (online broker) back shirt sponsor of Olympique Lyonnais (2026-2029)

XTB, a Polish company specialising in online brokerage, has become a major partner (2nd level) and the back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons, covering the 2026-2029 cycle, the club announced on 10 August 2026. The brand will display its logo at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450429
• Published on 11/08/26 at 10:30