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©  Kappa
Kappa: Remi Garnier promoted to chief commercial officer after 15 years with the French subsidiary

Rémi Garnier has been promoted to chief commercial officer (CCO) of Kappa group, owned by BasicNet, announced the French company on 21/10/2025. After 15 years with Kappa France (2010-2025), the Italian equipment manufacturer's national subsidiary, Rémi Garnier has joined the parent company…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Governance, Marketing - Communication
• Article # 416355
• Published on 22/10/25 at 14:20
©  DFB
Germany/DFB: Google Pixel extends as a partner of the women's national team (2027-2029)

Google Pixel, a smartphone brand owned by the American technology services company Google, has prematurely extended its partnership with the German women's national team until 2029, announced the Deutscher Fussball Bund on 22/10/2025. The brand became the second to commit exclusively to the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 416351
• Published on 22/10/25 at 13:00
©  FIFA
FIFA: first multi-year licensing agreement with Football Manager (video game, SEGA Sammy)

"Elevating authenticity to truly global heights, we're delighted to have signed our first partnership with FIFA, football's world governing body," announced Football Manager, a football club management video game, on 17/10/2025. "The multi-year deal brings official licences for FIFA's biggest…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, International development, …
• Article # 416277
• Published on 21/10/25 at 17:15
©  Real Betis Balompié
Real Betis Balompié: CaixaBank (bank) renews as an official partner for four seasons (2025-2029)

Spanish bank CaixaBank has renewed its partnership with Real Betis Balompié (LALIGA EA Sports) for a further four seasons, from 2025 to 2029, announced the club on 21/10/2025. As the banking group has been involved with the Spanish club since the 1995-96 season, this renewal brings the total…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416246
• Published on 21/10/25 at 15:00
©  D.R.
Weekly News Extra (13-17/10/2025)

• UEFA and EFC have launched a "joint sustainability cooperation plan that puts social and environmental sustainability at the heart of European club football." • Paris Saint-Germain (Ligue 1 McDonald's) has opened a shop on the e-commerce platform Tmall, "China's e-commerce giant," in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 415936
• Published on 17/10/25 at 18:29
©  Paris FC
Deal Tracker: Paris FC, Valencia CF, FC Augsburg... the latest sponsorship deals in football

• SOS Malus, a French car insurance company, has become an official supplier of Paris FC (Ligue 1 McDonald's) for the 2025-26 season. • Deportivo Alavés (LALIGA EA Sports) has welcomed two new sponsors: the clothing brand Scalpers as its official tailor for two seasons (2025-2027), and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 415909
• Published on 17/10/25 at 17:00
©  FC Barcelona
FC Barcelona: Spotify extends as main shirt sponsor (2026-2030) & namer of Camp Nou (until 2034)

Spotify, a music and podcast streaming platform, has extended as main shirt sponsor of FC Barcelona (LALIGA EA Sports) for a further four seasons (2026-2030), announced the club on 17/10/2025. This renewed agreement also includes the naming rights to the Spotify Camp Nou, which have been extended…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 415888
• Published on 17/10/25 at 16:20
©  SPFL
SPFL: "The popularity of Scottish football is not in doubt" (Neil Doncaster, chief executive)

"The popularity of Scottish football is not in doubt, with Scotland having the highest attendances per capita anywhere in Europe (see below)," declared Neil Doncaster, chief executive of the Scottish Professional Football League, to News Tank Football on 13/10/2025. "Our objective is to try to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 414883
• Published on 16/10/25 at 11:30
©  Real Madrid CF
LALIGA EA Sports: Softtek (software engineering) renews as a global partner of Real Madrid CF

Softtek, a Mexican IT company specialised in software engineering, has renewed its global partnership with Real Madrid CF (LALIGA EA Sports), announced the club on 14/10/2025. The agreement covers the men's and women's first teams. Softtek has had the status of global partner, the third level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 415629
• Published on 16/10/25 at 10:40
©  VfB Stuttgart
VfB Stuttgart: fans invited to choose the design of the SunExpress plane that will carry the team

VfB Stuttgart (Bundesliga) and its premium partner SunExpress (airline) are inviting fans to choose the livery of the Boeing aircraft that will carry the club's first team, announced the latter on 13/10/2025. Fans have until 20/10 to choose between two proposed models, before the design chosen…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 415612
• Published on 16/10/25 at 09:20