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©  Sevilla FC
Deal Tracker: Sevilla FC, RC Lens, Genoa CFC, Fulham FC... the latest sponsorship deals in football

• Aseer Time, a Kuwait-based confectionery and juice brand, has become an official partner and shorts sponsor of Sevilla FC (LALIGA EA Sports) from the 2025-26 season. • IT services provider Tyrex has extended its partnership with FC Lorient and will appear as the club's back shirt sponsor for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 413973
• Published on 03/10/25 at 14:20
©  AWS
NBA: Amazon Web Services, official cloud & cloud AI partner, to create a basketball statistics platform

The National Basketball Association has extended its partnership with Amazon and signed a deal with its subsidiary Amazon Web Services (AWS) to become the official cloud and cloud AI partner of the North American league as part of a "multi-year" agreement, it announced on 01/10/2025. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 413905
• Published on 03/10/25 at 10:00
©  Arctos Partners
Arctos Partners: launch of a new platform to bring together investors & sports properties

Arctos Partners has launched the Arctos Capital Markets (ACM) platform "dedicated to identifying and connecting qualified high net worth investors directly with professional sports ownership opportunities," announced the US investment fund on 30/09/2025. "Leveraging the firm’s proprietary…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 413822
• Published on 02/10/25 at 16:35
©  Real Madrid CF
LALIGA EA Sports: Nivea Men (cosmetics) renews as a global partner of Real Madrid CF (2025-2030)

Nivea Men, a cosmetics brand belonging to the German Beiersdorf Group, has renewed its global partnership with Real Madrid CF (LALIGA EA Sports) for a further five seasons (2025-2030), announced the club on 02/10/2025. Nivea has been partnered with the Madrid club since 2013. This extended…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 413820
• Published on 02/10/25 at 16:00
©  NTF
News Tank Football: elections, appointments & departures recorded in September 2025

• Australian John Coates, born on 07/05/1950, a member of the Court of Arbitration for Sport and the International Council of Arbitration for Sport (ICAS) since 1994 and president of both bodies since 2010, "announced his decision to step down as president of ICAS and CAS with immediate effect for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 413471
• Published on 02/10/25 at 10:00
©  LOSC Lille
LOSC Lille: Crédit Mutuel (bank) renews as an official partner for three seasons (2025-2028)

Crédit Mutuel Nord Europe, a regional arm of French banking and insurance group Crédit Mutuel Alliance Fédérale, has renewed its partnership with LOSC Lille (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 30/09/2025. Under the extended agreement, the group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 413647
• Published on 02/10/25 at 09:20
©  Paris Saint-Germain
Paris Saint-Germain: pink ribbon on shirts instead of Qatar Airways logo for Breast Cancer Awarness Month

Qatar Airways is activating its partnership with Paris Saint-Germain (Ligue 1 McDonald's) to mark Pink October (Breast Cancer Awareness Month), announced the club on 29/09/2025. The airline will display a pink ribbon, the international symbol of the fight against breast cancer, on the front of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 413511
• Published on 02/10/25 at 08:40
©  OGC Nice
OGC Nice: Crédit Agricole (bank) renews as an official partner for three seasons (2025-2028)

Crédit Agricole Provence Côte d'Azur, a regional branch of the French banking group, has renewed its partnership with OGC Nice (Ligue 1 McDonald's) as an official partner (3rd level) for a further three seasons, over the 2025-2028 cycle, announced the club on 30/09/2025. The group has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 413503
• Published on 01/10/25 at 13:00
©  D.R.
Visit Rwanda: first partnerships in the United States with the LA Clippers (NBA) & LA Rams (NFL)

The Rwanda Development Board, the government agency in charge of the country's international investments, has become a sponsor of the American franchises Los Angeles Clippers (NBA) and Los Angeles Rams (NFL) from 2025-26, announced the promoter of the "Visit Rwanda" brand on 29/09/2025. • Visit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Government, Sponsors - Partners, …
• Article # 413372
• Published on 01/10/25 at 10:00
©  D.R.
Investments: over $1bn in capital commitments for the American asset management firm Avenue Sports Fund

Avenue Capital Group has closed "with over $1bn (€852m) of capital commitments" for its sports-focused Avenue Sports Fund, announced the US global asset management firm on 29/09/2025. Launched in November 2023, the fund focuses "focuses on investment opportunities providing debt and equity…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Investment - Shareholding
• Article # 413435
• Published on 01/10/25 at 09:20