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©  Dataxx
Stade Rennais FC: partnership with Dataxx (AI solutions) to support commercial prospecting

Dataxx, a French AI platform dedicated to sports sponsorship, has become a partner of Stade Rennais FC (Ligue 1 McDonald's), announced the company on 15/10/2025. This is the first agreement signed with a football club by Dataxx, which already provides its services to Stade Français Paris (Top…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 415608
• Published on 16/10/25 at 08:40
©  FC Barcelone
FC Barcelona: Spotify to display singer Ed Sheeran's new album on the club's shirts for El Clásico

On the occasion of El Clásico between FC Barcelona and Real Madrid CF (Matchday 10 of the 2025-26 LALIGA EA Sports, Sunday 26/10/2025), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, by displaying the logo from the new album by English singer Ed…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 415528
• Published on 15/10/25 at 14:30
©  AC Milan
AC Milan: Emirates (airline) renews as main shirt sponsor from 2025-26

Emirates, the Emirati airline, has renewed its role as the main shirt sponsor of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 15/10/2025. The airline has been a partner of the club since 2007, and has featured on the front of the shirts of its men's and youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 415511
• Published on 15/10/25 at 13:45
©  Euroleague Basketball
Euroleague Basketball: adidas, equipment supplier since 2014-15, extends for four seasons (2025-2029)

adidas has extended its partnership with Euroleague Basketball for a further four seasons, from 2025-2029, announced the governing body on 13/10/2025. The two parties have been linked since the 2024-15 season. This extended agreement includes the naming rights to adidas NextGen EuroLeague…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Sponsors - Partners, …
• Article # 415194
• Published on 13/10/25 at 15:35
©  Newcastle United FC
Newcastle United FC: partnership with Visa (payments) to develop the club's fanbase in Saudi Arabia

Visa, an American group specialised in payment solutions, has become an official partner of Newcastle United FC (Premier League) from the 2025-26 season, announced the club on 10/10/2025. This agreement will initially be activated in Saudi Arabia, where NUFC supporters will be offered the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 415105
• Published on 13/10/25 at 13:00
©  DFL
esports/DFL: WOW (streaming, Sky Deutschland) extends as Virtual Bundesliga title sponsor (2025-2027)

WOW, Sky Deutschland's streaming service, has extended as the title sponsor of the WOW Virtual Bundesliga, the Deutsche Fußball Liga's official eFootball league, for a further two seasons (2025-2027), announced the governing body on 08/10/2025. "The extension of the partnership underscores…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Media, Sponsors - Partners, …
• Article # 415052
• Published on 13/10/25 at 09:20
©  D.R.
Weekly News Extra (06-10/10/2025)

• A22 Sports Management, the promoter of the Super League project, says it is in "negotiations" with UEFA for the creation of a new Champions League format. • LALIGA has launched the tender for the broadcasting rights to LALIGA EA Sports in Poland for the 2026-2031 cycle (five seasons)…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 415004
• Published on 10/10/25 at 17:55
©  Manchester City FC
Deal Tracker: RFEF, Juventus, Manchester City, Serie BKT... the latest sponsorship deals in football

• Rexona, a deodorant brand belonging to the Dutch group Unilever, has extended as a global partner (2nd level) of Manchester City FC (Premier League) from 2025-26. • Italian banking group Banca Ifis has signed an agreement with Lega Serie B to become an official sponsor of the Serie BKT for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 414927
• Published on 10/10/25 at 12:00
©  Los Angeles 2028
LA28: Google 5th founding partner of the Olympic Games to improve the experience of spectators & athletes

Google, an American technology services provider, has become the fifth founding partner of the Los Angeles 2028 Olympic and Paralympic Games, announced the Organising Committee on 08/10/2025. This collaboration, which also involves NBCUniversal (broadcaster of LA28) and Team USA (the US Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 414863
• Published on 10/10/25 at 08:40
©  ATP
Tennis: acquisition of ATP & WTA tournaments in Madrid & Miami by newly-created holding company Mari

Mari, an events company newly created by Ariel Emanuel (CEO of TKO Group Holdings), has acquired international tennis tournaments owned by the British agency IMG, it announced on 08/10/2025. The tournaments acquired include the ATP and WTA Masters 1000 in Miami (Florida, USA) and Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Finance, Investment - Shareholding, …
• Article # 414824
• Published on 09/10/25 at 16:10