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©  Nitto Denko Corporation
Tennis: Nitto extends as title sponsor of the ATP Finals, tournament to be held in Turin until 2030

Nitto Denko Corporation, a Japanese manufacturer of chemical products, has extended as title sponsor of the Nitto ATP Finals, the end-of-season tournament of the ATP Tour (singles and doubles), for a futher five editions (2026-2030), announced the Association of Tennis Professionals on 17/11/2025…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 419538
• Published on 17/11/25 at 16:40
©  D.R.
Samba Digital: "Serving as a bridge between European clients and the US market" (Jean-Philippe Dubois)

"Our objective for 2026 is to accelerate our development in the US market, leveraging the momentum generated by the 2026 World Cup and the Los Angeles 2028 Olympic Games, while also serving as a bridge between European clients and the US market," said Jean-Philippe Dubois, chief operating officer…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Clubs, …
• Article # 419496
• Published on 17/11/25 at 14:40
©  D.R.
Weekly News Extra (10-14/11/2025)

• At the initiative of LALIGA’s Clubs Office, 33 teams from LALIGA EA Sports and LALIGA Hypermotion travelled to Paris (FRA) from 12 to 14/11/2025 to visit several sports venues, including the adidas Arena, Accor Arena, Stade Jean-Bouin, Roland-Garros and Parc des Princes. • American investment…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 419441
• Published on 14/11/25 at 18:40
©  D.R.
DFL: a partnership with TikTok to develop content dedicated to the top two divisions

The Deutsche Fußball Liga has entered into a partnership with the Chinese social network TikTok to "increase the digital presence of the Bundesliga and 2.Bundesliga," announced the body on 13/11/2025. "The Bundesliga will receive its own TikTok microsite as well as an expanded search hub with…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 419376
• Published on 14/11/25 at 17:30
©  RFEF
Deal Tracker: Paris FC, RFEF, Villarreal CF, FC Augsburg... the latest sponsorship deals in football

• The French daily Le Parisien has become an official supplier (4th level) of Paris FC (Ligue 1 McDonald's) for the 2025-26 season and will provide "exclusive content" about the club. • Nestlé is to become an official partner of the Spanish men's national team with the RFEF from 01/01/2026. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 419372
• Published on 14/11/25 at 15:30
©  AC Milan
AC Milan: a partnership with Rossignol to launch a capsule collection of winter sports gear

AC Milan (Serie A Enilive) have entered into a partnership with Rossignol and unveiled a capsule collection designed with the French winter sports equipment manufacturer on 10/11/2025. As part of this collaboration, the two parties have created a logo combining Rossignol’s logo with the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 419360
• Published on 14/11/25 at 14:30
©  Orange
FFF: Orange extends as major partner until 2030 with funds split 50/50 between men's and women's football

Orange, a French telecommunications operator, has extended as major partner of the Fédération Française de Football and the French national teams for an additional four seasons (from May 2026 to May 2030), announced both parties at a press conference held at the Parc des Princes (Paris, FRA) ahead…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 419320
• Published on 14/11/25 at 11:30
©  CA Osasuna
CA Osasuna: Kosner (air conditioning) extends as main shirt sponsor for two seasons (2026-2028)

Kosner, a Spanish air conditioning brand, has extended as the main shirt sponsor of Club Atletico Osasuna (LALIGA EA Sports) for a further two seasons (2026-2028), announced the club on 11/11/2025. The brand has featured on the front of the Basque club's shirts since the start of the 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Spain
• Article # 419269
• Published on 13/11/25 at 16:35
©  LinkedIn
Formula 1: Ahmed Iqbal (ex-TikTok) chief marketing officer of the new Cadillac Formula 1 Team

Ahmed Iqbal has been appointed chief marketing officer of Cadillac Formula 1 Team, which will contest its first season in the Formula 1 World Championship in 2026, announced the team on 12/11/2025. Iqbal will be the first person to hold this newly-created position. "Iqbal will lead the team's…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 419253
• Published on 13/11/25 at 16:00
©  UEFA
UEFA: Coca-Cola, global partner of Euro since 1988, renews for the 2028 edition in the UK and Ireland

The Coca-Cola Company, an American beverage manufacturer, has extended its partnership with UEFA to be a global sponsor of Euro 2028, which will be held in the UK and Ireland, announced the body on 12/11/2025. As part of this renewed agreement, the group will supply its beverages (Coca-Cola and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 419056
• Published on 12/11/25 at 16:40