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©  D.R.
Weekly News Extra (16-20/06/2025)

• The new Club World Cup "breaks up the ecosystem of professional football; If Real Madrid CF or Club Atlético de Madrid go far in the Club World Cup, we already have a problem because their 2025-26 LALIGA EA Sports matches will need to be suspended," said Javier Tebas, president of LALIGA, at the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 402664
• Published on 20/06/25 at 17:40
©  ATP
Tennis: Emirates extends as ATP's "premier partner" & "umpire sleeve patch partner" until 2030

Emirates, an Emirates-based airline, has extended its partnership with the Association of Tennis Professionals for a further five seasons (2026-2030), announced the two partners on 19/06/2025. Emirates has been a partner of the ATP Tour since 2013. The Dubai-based group is also a partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners
• Article # 402503
• Published on 20/06/25 at 08:40
©  Juventus FC
Juventus FC: adidas signs 10-year extension as equipment supplier (2027-2037, €40.8m/year)

The German brand adidas has renewed its contract as equipment supplier and "technical partner of all Juventus (Serie A Enilive) teams", for a period of 10 seasons from 2027-28 until 2036-37, announced the Turin club on 19/06/2025. The equipment supplier has been partnered with the Turin club…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 402441
• Published on 19/06/25 at 13:45
©  ESTAC Troyes
ESTAC Troyes: Puma succeeds Le Coq Sportif as equipment supplier from 2025-26

Puma is to become the new equipment supplier of Espérance Sportive Troyes Aube Champagne (Ligue 2 BKT) from the 2025-26 season as part of a "multi-year agreement," announced the club on 19/06/2025. The agreement covers the men's, women's and youth teams, "as well as all the club's staff.…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402388
• Published on 19/06/25 at 11:30
©  AS Monaco FC
AS Monaco FC: Renault to continue as main shirt sponsor in Champions League until 2025-26

French car manufacturer Renault Group is to continue as a major partner (1st level) of AS Monaco FC (Ligue 1 McDonald's) and will continue to be the club's main shirt sponsor for its Champions League matches in 2025-26, announced the club on 18/06/2025. In addition to this visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402358
• Published on 19/06/25 at 09:20
©  Real Betis Balompié
Real Betis: partnership extended with Hummel (2025-2035), with shirt production managed by the club

Real Betis Balompié (LALIGA EA Sports) have extended their partnership with Hummel for the next ten seasons (2025-2035) in order to adopt "a new business model" under which the Spanish club, accompanied by the Danish equipment manufacturer, will produce its shirts and textile merchandise…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402311
• Published on 19/06/25 at 08:40
©  Intersport
Intersport: a turnover of €14bn in 2024 (+2.1%), including €3.88bn generated in France (+6.33%)

Intersport France posted a turnvoer of €3.88bn for the 2024 financial year, up 6.33% on 2023, announced the subsidiary of the Swiss sporting goods retail group on 17/06/2025. This figure represents 27.7% of Intersport's total sales for the period (€14bn), itself up by 2.1%. Intersport France…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 402186
• Published on 18/06/25 at 10:45
©  IBM
Tennis/Wimbledon: an interactive assistant developed by IBM among new AI features

IBM is stepping up its partnership with the All England Lawn Tennis Club (AELTC), organiser of Wimbledon, and has launched new AI features for the 2025 edition of the Grand Slam tournament, announced the American company specialised in software, hardware and IT services on 17/06/2025. The…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 402154
• Published on 18/06/25 at 09:20
©  Brentford FC
Brentford FC: Cazoo (automotive e-commerce) succeeds PensionBee as sleeve sponsor from 2025-26

Cazoo, a British online used car retailer belonging to the Motors Group, has become the sleeve sponsor of Brentford FC (Premier League) from the 2025-26 season, announced the club on 17/06/2025. The agreement also covers the club's youth and women's (Barclays Women's Super League) teams. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402084
• Published on 17/06/25 at 16:55
©  Juventus FC
Juventus FC: WhiteBit (crypto) succeeds Azimut as sleeve sponsor for three seasons (2025-2028)

WhiteBit, a Ukrainian cryptocurrency trading platform, has become the sleeve sponsor of Juventus FC (Serie A Enilive) for three seasons, i.e. over the 2025-2028 cycle, announced the club on 16/06/2025. The agreement also applies to the Club World Cup 2025 (being played from 14/06 to 13/07). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402059
• Published on 17/06/25 at 15:35