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©  ATP
Tennis: Verizon (telecommunications) official partner of the ATP & WTA from 2025

The US telecommunications operator Verizon has become an official partner of the ATP and WTA under a "multi-year" agreement, announced the Association of Tennis Professionals on 07/05/2025. This is the first sponsorship agreement between the ATP and a company in the telecommunications…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 397694
• Published on 09/05/25 at 17:10
©  D.R.
Weekly News Extra (05-09/05/2025)

• The six Copa del Rey finals held at the Estadio de la Cartuja in Seville (Andalusia, ESP) since the 2019-20 season have generated an economic impact of €257m, according to the Andalusian regional government. • UAE investment fund World Gate Investment has entered into negotiations with RedBird…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 397681
• Published on 09/05/25 at 16:20
©  US Soccer
Deal Tracker: FIFA, US Soccer, AS Monaco... the latest sponsorship agreements in football

• American Airlines, already a FIFA sponsor of the 2026 World Cup, has become the official airline of US Soccer from 2025. • Zumub, an e-commerce platform for dietary supplements and sports nutrition brands, is to continue as an official supplier (4th level) to AS Monaco FC (Ligue 1 McDonald's …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 397644
• Published on 09/05/25 at 15:40
©  RFEF
RFEF: Ebro (car manufacturer) official sponsor of the Spanish national teams until 2028

Spanish car manufacturer Ebro has become an official sponsor of the Spanish national teams until 2028, announced the Real Federacion Espanola de Futbol on 07/05/2025. The agreement, which includes an option to extend until 2030, covers all the Spanish national teams and will cover several…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 397641
• Published on 09/05/25 at 14:40
©  FIFA
FIFA: Diageo (spirits) official supporter of the 2026 World Cup for the Americas

Diageo, a British multinational company specialised in alcoholic beverages, has become an official supporter of the 2026 World Cup for North, Central and South America, announced FIFA on 08/05/2025. As part of the agreement, Diageo "will leverage its iconic brands and historic creative…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 397637
• Published on 09/05/25 at 14:10
©  Valencia CF
Valencia CF: strategic partnership with US agency Legends to improve hospitality at the Nou Mestalla

The US commercial stadium and entertainment venue management agency Legends has become a partner of Valencia CF (LALIGA EA Sports), "to support the club's strategic growth through the sales and revenue optimisation of the hospitality areas at the Nou Mestalla (see below)," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 397591
• Published on 09/05/25 at 10:40
©  FC Nantes / Arnaud Duret
FC Nantes: Crédit Mutuel (bank) extends as an official partner for five seasons (2025-2030)

Crédit Mutuel Loire-Atlantique et Centre Ouest, a French cooperative bank, has extended its partnership with FC Nantes (Ligue 1 McDonald's) for a further five seasons, from 2025 to 2030, announced the club on 07/05/2025. The group has thus moved up to third place in the French club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 397577
• Published on 09/05/25 at 08:40
©  FIFA
FIFA: Visa, a partner since 2014, extends its partnership to the Club World Cup 2025

Visa, an American group specialised in payment solutions, has extended its partnership with FIFA to become an official partner of the FIFA Club World Cup 2025, announced the two parties on 06/05/2025. A partner of the football governing body since 2007, Visa has extended its status as a "FIFA…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 397518
• Published on 07/05/25 at 15:20
©  PepsiCo
PepsiCo: reorganisation of marketing services with the creation of a dedicated division

PepsiCo is reorganising its marketing departments around the creation of the "Sports & Entertainment Center of Excellence (COE)," announced Brett O'Brien, chief sports officer at the American food and beverage group, on 06/05/2025. "We are bringing together the best of our capabilities across…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Governance, …
• Article # 397481
• Published on 07/05/25 at 13:00
©  New Zealand Rugby
New Zealand Rugby: Toyota replaces Ineos as training kit sponsor of the national teams

Japanese car manufacturer Toyota has become the training kit sponsor of New Zealand Rugby's national teams for a three-year period (2025-2028), announced the governing body on 05/05/2025. The brand succeeds the chemical company Ineos, which had "unilaterally" terminated its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication
• Article # 397377
• Published on 06/05/25 at 16:20