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©  AS Monaco FC
AS Monaco FC: Vicomte A. (clothing) extends as "official formal wear partner" until 2026-27

French clothing brand Vicomte A. will continue as the "official formal wear partner" of AS Monaco FC (Ligue 1 McDonald's) for a further two seasons (2025-2027), announced the club on 23/04/2025. Vicomte A. will retain its status as official supplier, the 4th level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 395948
• Published on 23/04/25 at 13:00
©  FSV Mainz 05
Bundesliga: Mewa (textiles) extends as title sponsor of FSV Mainz 05's stadium until 2031

Mewa, a German specialist textiles company, has extended as the title sponsor of FSV Mainz 05's (Bundesliga) stadium until 2031, announced the club on 19/04/2025. The 33,305-seat stadium will thus retain the name "Mewa Arena". The group has held the naming rights to the stadium since 2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 395858
• Published on 22/04/25 at 16:35
©  CAF
Africa/CAF: Royal Air Maroc (airline) official partner of the TotalEnergies AFCON 2025

Moroccan national airline Royal Air Maroc has become an official partner of the TotalEnergies AFCON 2025 (organised in Morocco from 21/12/2025 to 18/01/2026), announced the Confederation of African Football on 19/04/2025. This agreement also covers other competitions organised by the body…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 395827
• Published on 22/04/25 at 16:00
©  D.R.
Weekly News Extra (14-18/04/2025)

• The Football Association has published a report on transactions carried out between 02/02/2024 and 03/02/2025 by agents licensed with it, which includes the fees received by intermediaries. For the first time, this document includes transactions carried out at clubs in the Barclays Women's Super…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 395678
• Published on 18/04/25 at 17:30
©  Valencia CF
Deal Tracker: FIFA, Paris Saint-Germain, Eredivisie... the latest sponsorship agreements in football

• American Airlines has become an official supplier of the FIFA 2026 World Cup for the North American region, with air travel rights across the tournament's three host countries. • Rwanda Development Board, the agency in charge of international investments in the African country, has extended as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 395663
• Published on 18/04/25 at 15:10
©  FIFA
FIFA: American Airlines, official supplier for the 2026 World Cup

American Airlines has become the "official North American airline supplier" for the 2026 World Cup, announced FIFA on 17/04/2025. The company is based in Dallas (Texas, USA), one of the 16 cities hosting matches in the competition (11 in the United States, three in Mexico and two in Canada) and…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 395592
• Published on 18/04/25 at 10:40
©  TikTok
United States: TikTok (social network, CHN) extends its partnership with MLS

The social network TikTok (owned by the Chinese group ByteDance) has extended its partnership with Major League Soccer as part of a new "multi-year" deal, announced MLS on 17/04/2025. TikTok has been a partner of the North American football league since March 2023. "This renewed collaboration…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 395589
• Published on 18/04/25 at 09:20
©  Paris Saint-Germain
Paris Saint-Germain: Visit Rwanda to continue as a premium partner (2025-2028; €15m per season)

The Rwanda Development Board, the agency in charge of international investments in the African country, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) as a premium partner (2nd level) for a further three seasons, i.e. over the 2025-2028 cycle, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 395469
• Published on 17/04/25 at 11:30
©  D.R.
Equipment suppliers: a record turnover of €223.6m for Macron (ITA) in 2024 (+13.7% vs 2023)

The Italian equipment manufacturer Macron posted a record turnover of €223.6m for the 2024 financial year (01/01 to 31/12/2024), up 13.7% compared to 2023 (€196.6m), a slower increase than between 2022 and 2023 (+15.7%), announced the Bologna-based group on 14/04/2025. EBITDA stood at €45.1m, up…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Finance, …
• Article # 395436
• Published on 17/04/25 at 10:00
©  1. FC Köln
1. FC Köln: Devk (insurance) extends as a sleeve sponsor for three seasons (2025-2028)

Devk, a German insurance company based in Cologne (North Rhine-Westphalia, GER), has extended as a sleeve sponsor of 1. FC Köln (2.Bundesliga) for a further three seasons, from 2025-2028, announced the club on 16/04/2025. The German group has been visible on the men's team's kits since the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 395425
• Published on 17/04/25 at 09:20