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World Rugby: Unilever partner of the 2025 (women's), 2027 (men's) & 2029 (women's) World Cups

Unilever, a group specialised in fast-moving consumer goods (food, cosmetics), has become an official supporter of the Women's Rugby World Cup 2025 in England as well as the 2027 Men's and 2029 Women's Rugby World Cups in Australia, announced World Rugby, organiser of the competitions, on…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 393677
• Published on 02/04/25 at 16:50

UEFA: Beyond Hospitality in charge of travel & hospitality packages for Champions League finals

UEFA has appointed UK agency Beyond Hospitality to create, market and sell the travel and hospitality packages for the 2025, 2026 and 2027 editions of the Champions League finals, announced the European confederation on 02/04/2025. Beyond Hospitality's services will include "premium and luxury…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 393673
• Published on 02/04/25 at 15:50

News Tank Football: elections, appointments, promotions & departures recorded in March 2025

Bayer 04 Leverkusen (Bundesliga) has announced three appointments to head up three of its departments on 31/03/2025. Marleen Groß has been appointed head of brand, Tobias Schmidt will be head of internationalisation for the club and Jan B. Thelen has been appointed head of marketing and B2C…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 393377
• Published on 02/04/25 at 14:30

LALIGA EA Sports: JP Financial (finance) warm-up shirt sponsor of RC Celta until June 2026

JP Financial, a Spanish investment and financial planning consultancy, has become an official partner of RC Celta (LALIGA EA Sports) from 2024-25 "until June 2026," announced the club on 29/03/2025. As part of the agreement, JP Financial has the status of "official sponsor", the second level…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 393575
• Published on 02/04/25 at 10:40

OL Féminin: The "Match de Wouf" with Kleber allowing fans to bring dogs to the stadium on 12/04/2025

Olympique Lyonnais Féminin has activated its partnership with Kleber, a French tyre brand belonging to the Michelin group, by launching the "Match de Wouf" experience when it hosts Paris FC on Matchday 20 of the 2024-25 Arkema Première Ligue on Saturday 12/04/2025 (kick-off at 21:00 CET). This…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 393527
• Published on 01/04/25 at 16:50

CD Leganés: SportyTV (free-TV, Africa), main lateral sponsor & media partner for the rest of 2024-25

SportyTV, a linear, 24/7, free-to-air channel based in Nigeria and Ghana, has become an "official media partner and main lateral sponsor" of Club Deportivo Leganés (LALIGA EA Sports) "until the end of the 2024-25 season," announced the Spanish club on 27/03/2025. As part of the agreement…

Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 393506
• Published on 01/04/25 at 16:25

USA/Women's football: AT&T (telecoms) official partner of the NWSL from 2025

The American telecommunications company AT&T has become an official partner of the National Women’s Soccer League as part of a "multi-year" agreement, announced the NWSL on 31/03/2025. As part of the deal, the telecoms company becomes the "official connectivity partner" of the NWSL. "Key…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 393405
• Published on 01/04/25 at 10:40

DFB: Unilever (FMCG) official partner of the men's & women's teams from 2025

Unilever, a group specialised in fast-moving consumer goods (food, cosmetics), has become an official partner of the men's and women's national teams of the Deutscher Fussball Bund from April 2025, announced the DFB on 31/03/2025 "Via its body care brands Rexona, Dove, Axe and other Unilever…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 393357
• Published on 01/04/25 at 08:40

European Top 5: equipment suppliers & kit sponsors of the 96 football clubs in 2024-25

Below you will find the equipment suppliers and kit sponsors (chest, sleeve, shoulder, back and shorts) as well as the training kit sponsors of the 96 football clubs from the European Top 5 leagues (Ligue 1 McDonald's, Premier League, Bundesliga, LALIGA EA Sports and Serie A Enilive) during the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 395925
• Published on 01/04/25 at 00:00

Decathlon: total revenues of €16.2bn (+3.8%) in 2024, including €4.73bn generated in France (-0.4%)

Of the €16.2bn in total revenues generated by Decathlon in 2024 (from 01/01 to 31/12/2024), €4.73bn (i.e. 24.5%) was generated in the French sports goods design, production and distribution group's domestic market, it announced on 31/03/2025. The revenues generated by Decathlon in France were…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 393341
• Published on 31/03/25 at 16:35