Filter by domain
Filter by year
Filter by month
©  FC Inter Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 391310
• Published on 14/03/25 at 13:00
©  Liverpool FC
Premier League: Visit Maldives (tourism) global partner of Liverpool FC from the 2024-25 season

Visit Maldives, the national tourism office of the Maldives, has become a global partner of Liverpool FC (Premier League) from the 2024-25 season, announced the club on 13/03/2025. The deal also includes the club's women's team (Barclays Women's Super League). As part of this agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 391183
• Published on 13/03/25 at 18:00
©  DFB
Germany/DFB: Bitburger (beer) back as official sponsor of the men's and women's national teams

The German beer company Bitburger has become an official partner (2nd level) of the German men's and women's national teams as part of an agreement effective from 01/04/2025, announced the Deutscher Fussball Bund on 11/03/2025. This partnership also covers the men's U21 and women's U23…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 391175
• Published on 13/03/25 at 16:00
©  West Ham United FC
UEFA: 15% of top flight clubs have betting operators as main shirt sponsors in 2024-25

15% of clubs in Europe's top leagues have a sports betting operator as their main shirt sponsor in 2024-25, according to UEFA in its annual report "The European Club Finance and Investment Landscape" published on 07/03/2025. This figure is down 8 points on 2023-24 (23%). Within this sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, International authorities, …
• Article # 391120
• Published on 13/03/25 at 12:00
©  D.R.
IOC: Allianz (insurance) extends its contract as worldwide partner until the Brisbane 2032 Games

Allianz, a German insurance company, has extended its global partnership with the International Olympic Committee for an additional Olympic cycle (four years), running until 2032, the IOC announced on 12/03/2025. "As the Worldwide Insurance Partner, Allianz will support the Olympic and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 391037
• Published on 12/03/25 at 18:30
©  Puma
Puma: a turnover of €8.817bn (+2.5%) and net profit of €281.6m (-7.6%) in 2024

Puma has posted a record turnover of €8.817bn for the 2024 financial year (from 01/01 to 31/12/2024), up 2.5% (on a currency-neutral basis) compared to 2023 (€8.601bn), according to the German equipment manufacturer on 11/03/2025. The brand's net profit is down for the second year in a row and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 391035
• Published on 12/03/25 at 17:15
©  Audi
DAZN: partnership with Audi (car manufacturer) to broadcast competitions in cars

The OTT platform DAZN has entered into a partnership with German car manufacturer Audi to integrate its app within the Audi Application Store in selected Audi vehicles, they announced on 12/03/2025. "This will allow sports fans to experience live sports, highlights, and documentaries from the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 391003
• Published on 12/03/25 at 15:35
©  D.R.
Formula 1: 54 sponsorship deals signed by the 10 teams and Formula One Management for 2025

54 partnerships have been formalised by the 10 Formula One teams and Formula One Management (FOM) ahead of the 2025 FIA F1 World Championship season, which will kick off with the Louis Vuitton Australian Grand Prix, held in Melbourne from 14 to 16/03/2025. Formula One Group’s commercial…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, International development, …
• Article # 390960
• Published on 12/03/25 at 12:45
©  D.R.
Milan-Cortina 2026: premium partnership with four Italian automotive brands from Stellantis group

Fiat, Alfa Romeo, Lancia and Maserati, Italian automobile manufacturers belonging to the Stellantis Group, have become the premium automotive partners of the Organizing Committee of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the "Fondazione Milano Cortina" on…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 390940
• Published on 12/03/25 at 11:30
©  Juventus FC
Juventus FC: partnership with Lunar Outpost to "support and raise awareness for space exploration"

Juventus FC (Serie A Enilive) has entered into a partnership with Lunar Outpost, an American company specialised in space activities, "to support and raise awareness for space exploration," announced the club on 07/03/2025. As part of this partnership, Juve was part of the "Lunar Voyage 1…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 390819
• Published on 11/03/25 at 15:00