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©  Saudi Pro League
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 388637
• Published on 21/02/25 at 11:30
©  Paris FC
Ligue 2 BKT: bwin (sports betting) shorts sponsor of Paris FC from 2024-25

bwin, a Gibraltar-based sports betting operator owned by the British group Entain plc, has become a major partner (2nd leve) and shorts sponsor of Paris FC (Ligue 2 BKT) from 2024-25, announced the club on 20/02/2025. In addition to visibility on the front of the Parisian club's shorts, "bwin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 388558
• Published on 21/02/25 at 10:40
©  FIFA
FIFA: Coca-Cola, sponsor since 1978, extends its partnership to the Club World Cup 2025

American beverage manufacturer The Coca-Cola Company has extended its partnership with FIFA to become an official sponsor of the Club World Cup 2025, announced the body on 20/02/2025. The two parties have been linked since 1950, and the brand has been an official partner of every edition of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Federations, International authorities, …
• Article # 388576
• Published on 21/02/25 at 09:20
©  D.R.
IOC: TCL (CHN) succeeds Panasonic (JPN) as worldwide audiovisual equipment & home appliances partner

TCL Technology, a Chinese manufacturer of electronic equipment including television sets, has become a worldwide partner of the International Olympic Committee for two Olympiads (Los Angeles 2028 and Brisbane 2032), i.e. between 2025 and 2032 (eight years), announced the two parties at a ceremony…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 388515
• Published on 20/02/25 at 15:20
©  Aston Martin F1 Team
F1/Aston Martin: partnership with mining company Maaden (PIF) in addition to Aramco naming rights

Maaden, the Saudi Arabian mining and metals company owned by the country's sovereign wealth fund (PIF), has extended its partnership with the Aston Martin Aramco F1 Team to become its "principal partner" from the 2025 season of the FIA Formula 1 World Championship, announced the team on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 388409
• Published on 19/02/25 at 16:30
©  NikeSkims
Nike: joint venture with Skims, Kim Kardashian's company, to launch a women's fitness brand

American equipment manufacturer Nike and Skims, an American underwear and clothing brand founded by Kim Kardashian in 2019, have joined forces to create "NikeSkims", a women's fitness clothing, footwear and accessories brand, announced the two parties on 18/02/2025. The brand will be marketed…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 388395
• Published on 19/02/25 at 16:00
©  Olympique Lyonnais
Olympique Lyonnais: Trainline (ticket platform) back shirt sponsor until the end of 2024-25

Trainline, a British train and coach ticket platform has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) until the end of the 2024-25 season, announced the club on 19/02/2025. As part of the agreement, the platform will also benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 388333
• Published on 19/02/25 at 13:00
©  DFB
Germany/DFB: Klarna (payment solutions) extends its partnership to the women's national team

Klarna, a Swedish fintech company specialised in payment solutions, has extending its agreement with the Deutscher Fussball Bund and become an official partner (2nd level) of the women's national team, announced the body on 18/02/2025. The initial agreement, signed on 14/05/2024 for the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 388277
• Published on 19/02/25 at 10:40
©  MSC
Formula 1: MSC Cruises premium partner of BWT Alpine F1 Team from 2025

MSC Croisières (MSC Cruises) has become a premium (2nd level) partner of the BWT Alpine F1 Team from 2025 "and beyond," announced the cruise line belonging to the MSC Group (shipping) based in Geneva (SUI) on 18/02/2025. "MSC Cruises will feature prominently on the 2025 car, the A525, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 388209
• Published on 19/02/25 at 08:40
©  D.R.
Formula 1: Audi partners with Sky for Grand Prix coverage in the UK (2025-2027)

German car manufacturer Audi has become an official partner of Sky Sports F1, the channel owned by pay-TV operator Sky in the UK, for the 2025-2027 cycle (three seasons), announced the two parties on 18/02/2025. Audi will sponsor various programmes on the channel dedicated to the FIA Formula 1…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 388202
• Published on 18/02/25 at 17:15