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UEFA: Gillette (P&G) enlists insider Fabrizio Romano to announce its licensed partnership

Gillette, an American company specialised in shaving and hygiene products and part of the Procter & Gamble group, has become the "official licensed shaving product partner" of the UEFA Champions League from 2024-25 and for several seasons, announced the brand in a press release published on…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 386531
• Published on 04/02/25 at 16:20

USA/Super Bowl 2025: more than ten 30-second advertising spots sold for $8m each by Fox (record)

The American broadcasting group Fox, exclusive broadcaster of the 59^th Super Bowl in the United States, has sold more than ten 30-second advertising spots at a record price of $8m each (€7.8m), according to the American financial news channel CNBC on 29/01/2025. Among the brands that will…

Domain(s): Sponsors & Partners, Media
• Category(ies): Professional leagues, Media, Sponsors - Partners, …
• Article # 386476
• Published on 04/02/25 at 14:30

News Tank Football: elections, appointments, promotions & departures recorded in January 2025

Jacco Swart (NED), managing director of European Leagues since June 2019, will step down at the organisation's general assembly to be held in Frankfurt (GER) on 06/03/2025, announced the organisation on 23/01/2025. Federico Cherubini has been appointed CEO of Parma Calcio 1913 (Serie A Enilive…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 386202
• Published on 04/02/25 at 08:40

Samba Digital: a €4m capital increase to "revolutionise sports content production through AI"

"Samba Digital announces the launch of a €4m capital increase, with the removal of shareholders' preemptive subscription rights ("PSR"). This operation involves the issuance of 500,000 new shares at a unit price of €8.00, reflecting a nominal discount of 38% compared to the closing price on…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, International development, Digital, …
• Article # 386331
• Published on 03/02/25 at 14:30

Serie A Enilive: Bitpanda (crypto) back shirt sponsor of AC Milan from 2024-25

Bitpanda, an Austrian cryptocurrency trading platform, has extended as a partner of AC Milan (Serie A Enilive) and become a back shirt sponsor of the men's first team, announced the club on 02/02/2025. Bitpanda, which became a premium partner (2^nd level) and official crypto partner of the club…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 386266
• Published on 03/02/25 at 10:00

Weekly News Extra (27-31/01/2025)

• EE (energy) has extended its partnership with The Football Association as a training kit sponsor of the England national teams and as a partner of Wembley Stadium (London, ENG) for four years (2025-2028). • Major League Soccer has renewed its partnership with the British agency IMG for the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 386185
• Published on 31/01/25 at 16:55

Italy: Bancomat (payment solutions) official partner of Lega Serie A until 2025-26

Bancomat, an Italian payment solutions provider, has become an official partner of the Lega Serie A until the end of the 2025-26 season, announced the Italian professional league on 31/01/2025. The agreement covers the Serie A Enilive, the Coppa Italia Frecciarossa and the EA SPORTS FC…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 386169
• Published on 31/01/25 at 15:50

Paris Saint-Germain: Club Tour renamed "Club Tour Snipes" for its 5^th edition in 2025

The Paris Saint-Germain (Ligue 1 McDonald's) "Club Tour" initiative, which will be organised for the fifth time in 2025, has become the "Club Tour Snipes" after the name of the German clothing and sneaker retailer, premium partner and back shirt sponsor of Paris SG for 2024-2027, announced the…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 386103
• Published on 31/01/25 at 11:10

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 386089
• Published on 31/01/25 at 10:25

F1: LVMH activates partnership & positions Louis Vuitton as Australian GP title partner from 2025

Louis Vuitton, the LVMH group's luggage, accessories and clothing brand, has become an official partner (2^nd level) of the Formula One Group and title partner of the Australian Grand Prix, the first race on the calendar for the 2025 season, announced the two parties on 30/01/2025. The VMATCH…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 385995
• Published on 30/01/25 at 16:45