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©  CoinW
LALIGA: CoinW (crypto exchange) regional partner in Taiwan & Hong Kong from 2024-25

CoinW, a cryptocurrency exchange platform based in Dubai (UAE), has become a regional partner (4th level) of LALIGA in Taiwan and Hong Kong from the 2024-25 season, announced the brand on 20/01/2025. As part of the agreement, the two partners will offer fans various experiences based on Web3…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 384928
• Published on 22/01/25 at 15:25
©  Six Nations Rugby
Rugby: BKT (tyres) partner of the men's & women's Six Nations tournaments from 2025

Balkrishna Industries Ltd (BKT), the Indian tyre manufacturer, has become an official partner of the Guinness Six Nations (men's tournament) and the Guinness Women's Six Nations as part of "a long-term agreement" from the 2025 edition, announced Six Nations Rugby Ltd on 20/01/2025. As part of…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 384806
• Published on 21/01/25 at 17:10
©  Instagram
FIFA: Gianni Infantino, present in Washington DC, "honoured to be acknowledged" by President Trump

"What an incredible honour and privilege it is for FIFA and me, as FIFA president, to be acknowledged by President Donald J. Trump during his victory rally speech in Washington DC (USA)," wrote Gianni Infantino, president of the International Football Federation, on the social network Instagram on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 384779
• Published on 21/01/25 at 16:00
©  LOSC Lille
Ligue 1 McDonald's: Positive (software) back shirt sponsor of LOSC Lille until the end of 2024-25

Positive, a software company based in Hem (13km from Lille, FRA), has become an official partner of LOSC Lille (Ligue 1 McDonald's) for the remainder of the 2024-25 season, announced the club on 16/01/2025. The agreement was negotiated by the agency Sportfive. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 384608
• Published on 20/01/25 at 16:00
©  D.R.
Weekly News Extra (13-17/01/2025)

• FIGC and Panini have launched the very first collection of stickers dedicated to the Italian women's top flight (Serie A Femminile eBay). • No Premier League clubs have been accused of breaching the Premier League's Profitability and Sustainability Rules (PSR) at the end of the 2023-24 season…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 384448
• Published on 17/01/25 at 17:00
©  Manchester City FC
Manchester City Women: Revolut (fintech), global partner & training kit sleeve sponsor from 2024-25

Revolut, a UK banking and financial technology company, has become a global partner (1st level) of Manchester City Women FC (Barclays Women's Super League), announced the club on 16/01/2025. This is Revolut's "first investment in women's football" according to Manchester City FC. "Revolut's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 384317
• Published on 17/01/25 at 16:20
©  Brentford FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 384390
• Published on 17/01/25 at 15:20
©  DFL
DFL: funny-frisch (snacks) official partner of the Bundesliga & 2.Bundesliga from 2025

funny-frisch, a crisps brand belonging to Germany's Intersnack Deutschland SE group, has become an official partner of the Bundesliga and 2.Bundesliga from 2025, announced Deutsche Fußball Liga GmbH on 16/01/2025. As part of the agreement, the brand will have the marketing rights to both…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 384338
• Published on 17/01/25 at 13:00
©  SURJ Sports Investment
Enfield Investment (USA) launches dedicated sports fund ($4bn) in partnership with SURJ Sports (PIF)

US investment fund Enfield Investment Partners has launched "a new global sports asset fund valued at more than $4bn (€3.9bn)" by entering into "a strategic partnership" with SURJ Sports Investment, a sports investment company launched in 2023 and owned by Saudi Arabia's Public Investment Fund…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding, North America, …
• Article # 384159
• Published on 16/01/25 at 10:40
©  LALIGA
Spain: Mika & Oreo (Mondelez International) official partners of LALIGA until 2026-27

The American group Mondelēz International has become an official partner of LALIGA for two and a half seasons, until 2026-27, announced the Spanish League on 15/01/2025. As part of the agreement, the company will feature its Milka (chocolate) and Oreo (biscuits) brands on various LALIGA EA…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 384150
• Published on 16/01/25 at 10:00