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©  New Balance
Equipment manufacturers: record sales of $7.8bn for New Balance in 2024 (+20% vs 2023)

New Balance is set to post "record sales of $7.8bn (€7.5bn)" for the 2024 financial year (ending 31/12/2024), up 20% on 2023 ($6.5bn/€5.9bn on 31/12/2023), according to Joe Preston, CEO of the US sports equipment manufacturer, who spoke to the US financial news outlet Yahoo Finance on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 384087
• Published on 15/01/25 at 16:40
©  NFL
United States: $7.65bn in sponsorship revenue (+12%) for franchises in the 5 major leagues in 2024

The franchises of the five major North American leagues (NBA, NFL, MLS, NHL and MLB) generated $7.655bn (€7.44bn) in sponsorship revenue during the 2024 financial year (2023-24 season), according to a study by the American agency SponsorUnited published on 09/01/2025. This total represents an…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 383967
• Published on 15/01/25 at 10:00
©  US Soccer
United States: Bank of America (bank) official partner of national soccer teams from 2025

US banking group Bank of America has become an official partner of all 27 US national soccer teams in a "long-term partnership" starting in 2025, announced US Soccer on 14/01/2025. Bank of America thus becomes the 16th strategic partner of US Soccer, and the ninth since the Federation brought…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 383964
• Published on 15/01/25 at 09:20
©  Panini
Panini: launch of the 50th sticker album dedicated to Ligue 1

Panini, the Italian manufacturer of collectible cards and stickers, has officially launched its 50th sticker album dedicated to the French top flight on 13/01/2025. This "anniversary album" dedicated to the 2024-25 Ligue 1 McDonald's season has been available in stores since…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Social partners, Sponsors - Partners, …
• Article # 383922
• Published on 14/01/25 at 16:40
©  Olympique Lyonnais
Olympique Lyonnais: Groupe OPNR (energy renovation) official partner until 2027-28

Groupe OPNR, a company based in Lyon (Rhône) and specialised in energy renovation, has become an official partner of Olympique Lyonnais (Ligue 1 McDonald's) for four seasons, until the end of 2027-28, announced the club on 14/01/2025. The agreement was negotiated by the Sportfive agency. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 383911
• Published on 14/01/25 at 16:10
©  MUFC
Richard Arnold (ex-Manchester United CEO) non-executive chairman of Teneo's sports advisory division

Richard Arnold, CEO of Manchester United (Premier League) from February 2022 to December 2023, has been appointed non-executive chairman of the sports advisory business at US financial advisory agency Teneo, announced the latter on 09/01/2025. "In his new role, Richard will partner with Teneo's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Finance, …
• Article # 383912
• Published on 14/01/25 at 15:40
©  D.R.
Tennis: investment fund Blue Owl to sponsor players against top-ranked seeds at Grand Slams

US investment fund Blue Owl Capital is to become a partner of "dozens of tennis players" taking part in the Grand Slam tournaments (Australian Open, French Open, Wimbledon and US Open) in 2025, announced the New York-based company on 12/01/2025. As part a "exclusive financial services partner"…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, North America, …
• Article # 383789
• Published on 14/01/25 at 09:20
©  D.R.
Sorare (fantasy league): Julien Fontan (ex-Betclic) appointed head of marketing

Julien Fontan has been appointed head of marketing at Sorare, a French unicorn co-founded by Nicolas Julia (CEO) in 2018 and specialised in NFTs featuring players and fantasy leagues, he announced on his LinkedIn account on 11/01/2025. Fontan has held this position since November 2024. Julien…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, Betting
• Article # 383705
• Published on 13/01/25 at 14:30
©  D.R.
Weekly News Extra (06-10/01/2025)

• Dea H, the holding company that owns Atalanta BC (Serie A Enilive) and is majority-owned by a group of American investors led by Stephen Pagliuca, has completed a €70m capital increase, according to Italian daily La Gazzetta dello Sport. The investment is backed in particular by the American…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 383560
• Published on 10/01/25 at 17:00
©  Arsenal FC
Arsenal FC: "No More Red" campaign in collaboration with adidas renewed for a fourth year in 2025

Arsenal FC (Premier League) and adidas have renewed their collaboration on the "No More Red" campaign, which began in January 2022 and aims to "to help keep young people safe from knife crime and youth violence," announced the London club on 10/01/2025. "The work behind No More Red builds on 40…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 383518
• Published on 10/01/25 at 15:25