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©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 383476
• Published on 10/01/25 at 14:20
©  FC Nantes - Arnaud Duret
Ligue 1 McDonald's: inauguration of the "Hellfest Lounge" at FC Nantes's Stade de la Beaujoire

FC Nantes (Ligue 1 McDonald's) and Hellfest, a music festival that takes place in Clisson (Loire-Atlantique, FRA), official partner of the club (2nd level) over the 2024-2029 cycle, are inaugurating the "Salon Hellfest" (Hellfest Lounge) at the Stade de La Beaujoire (Nantes, Loire-Atlantique)…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 383425
• Published on 10/01/25 at 10:00
©  ANJ
France/ANJ: increase in sports sponsorship by licensed gambling operators in 2025 (+23% vs 2024)

The promotional strategies of the 16 gambling operators licensed by the ANJ and the two operators under exclusive rights (La Française des Jeux and PMU) in 2025 include ‘a strong increase in sports sponsorship (+23% compared to 2024),’ according to a report published by the Autorité Nationale des…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Finance, …
• Article # 383419
• Published on 10/01/25 at 09:20
©  D.R.
World Rugby: STH (Sodexo Live!) in charge of hospitality & travel packages for three World Cups

Sports Travel & Hospitality (STH), a division of Sodexo Live!, has been appointed by World Rugby as the exclusive agency to market hospitality and travel packages for the 2025 (England, women's), 2027 (Australia, men's) and 2029 (Australia, women's) Rugby World Cups, announced Sodexo Live!, Sodexo…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 383399
• Published on 09/01/25 at 17:50
©  Paris Saint-Germain
Ligue 1 McDonald's: Bitpanda (crypto) premium partner of Paris Saint-Germain from 2024-25

Bitpanda, an Austrian cryptocurrency trading platform, has become a premium partner (2nd level) of Paris Saint-Germain (Ligue 1 McDonald's), announced the club on 09/01/2025. As part of the multi-year agreement, Bitpanda will notably benefit from visibility within the Parc des Princes (Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 383393
• Published on 09/01/25 at 17:01
©  AS Monaco Basket
Basketball: Zondacrypto main jersey sponsor of AS Monaco Basket for the EuroLeague from 2024-25

Zondacrypto, an Estonia-based cryptocurrency exchange platform, is to become a main partner and jersey sponsor of AS Monaco Basket (Betclic Élite) for its Turkish Airlines EuroLeague games from the 2024-25 season, announced the club on 09/01/2025. "For AS Monaco Basket, this alliance comes at a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 383371
• Published on 09/01/25 at 15:25
©  Club Atlético de Madrid
Club Atlético de Madrid: Red Bull (energy drinks) official partner until 2026-27

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner of Club Atlético de Madrid (LALIGA EA Sports) for two and a half seasons, until the end of 2026-27, announced the club on 09/01/2025. This is the brand's first sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 383363
• Published on 09/01/25 at 14:40
©  DFB
Germany/DFB: Coca-Cola extends its partnership to all national teams until 2030

American drinks manufacturer The Coca-Cola Company has extended as an official partner (2nd level) of the German men's national team for a further five years, until 2030, and has also extended the agreement to the women's, U23 and U21 teams, announced the Deutscher Fussball Bund on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 383202
• Published on 08/01/25 at 16:55
©  D.R.
Basketball: "Developing a long-term product strategy with Amazon" (Bastien Lacheny, NBA)

"We are delighted to be working with Amazon to launch this venture over 11 seasons, enabling us to develop a long-term strategy for the product together. Amazon has proven its ability to distribute premium rights over the last five years in Europe with the Champions League (Italy, Germany and the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, International authorities, Professional leagues, …
• Article # 383191
• Published on 08/01/25 at 16:25
©  Real Madrid CF
Real Madrid CF: stadium renamed "Bernabéu" with a view to future commercial agreements

Real Madrid CF (LALIGA EA Sports) has renamed its stadium (Madrid, ESP) from Estadio Santiago Bernabéu (in honour of the man who was president of the club from 1943 to 1978) to Estadio Bernabéu across all its digital environments (club website, stadium website, social networks) at the end of…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 383075
• Published on 08/01/25 at 08:40