Filter by domain
Filter by year
Filter by month
©  Paris FC / X
Ligue 2 BKT: Lyca Mobile (telecoms) to remain a major partner of Paris FC "until 2025"

Lyca Mobile, telecoms operator (prepaid SIM cards) belonging to the Lyca Group (GBR), has extended as a major partner (2nd level) of Paris FC (Ligue 2 BKT) "until 2025," it announced on 06/03/2025. "Present on the shirt (chest sponsor) since 2022, Lyca Mobile will again be proudly displayed in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 390329
• Published on 07/03/25 at 09:40
©  LA 2028
Los Angeles 2028: PennyMac (mortgages) 7th official supporter & sponsor of Team USA

PennyMac, an American company specialised in mortgage services, has become an official supporter of the Los Angeles 2028 Games, announced the organising committee on 05/03/2025. The agreement was negotiated by Legends (USA), the competition's marketing and sponsorship agency. PennyMac becomes…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 390312
• Published on 06/03/25 at 16:55
©  D.R.
FDJ United: €3.065bn in revenue (+16.9%), including €453m (14.8%) from sports betting, in 2024

FDJ United (the new identity of La Française des Jeux) has posted €3.065bn in revenue for the 2024 financial year (01/01 to 31/12/2024), up 16.9% on 2023 (€2.62bn), announced the French group on the occasion of the publication of its annual results on 06/03/2025. This significant increase can…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Marketing - Communication, …
• Article # 390296
• Published on 06/03/25 at 16:00
©  FDJ United
Betting: La Française des Jeux becomes FDJ United to achieve "lasting growth across Europe"

La Française des Jeux (FDJ) has changed its name to FDJ United in order to achieve "lasting growth across Europe," announced the French gambling operator on 06/03/2025. "FDJ United now serves over 33 million players through its diversified, responsible range of games: lottery and sports betting…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Marketing - Communication, …
• Article # 390236
• Published on 06/03/25 at 12:20
©  adidas
adidas: revenues of €23.68bn (+12%) & net profit of €824m in 2024

adidas AG posted revenues of €23.683bn for the 2024 financial year (from 01/01 to 31/12/2024), up 12% (excluding currency effects) on 2023 (€21.427bn), announced the German equipment manufacturer on 05/03/2025. • The group posted an operating profit of €1.337bn, up sharply on 2023 (€268m…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 390141
• Published on 05/03/25 at 18:10
©  NTF
News Tank Football: elections, appointments, promotions & departures recorded in February 2025

Pedro Proença, born on 03/11/1970 in Lisbon (POR), was elected president of the Federaçao Portuguesa de Futebol until 2028, at the body's general assembly held at the Cidade do Futebol (in the town of Oeiras, near Lisbon) on 14/02/2025. He will officially take office on 24/02/2025. Gabriele…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 389576
• Published on 04/03/25 at 11:40
©  D.R.
Weekly News Extra (24-28/02/2025)

• The DFL is extending its partnership with US company Greenfly to deliver digital content to the league's "Social Media Matchday Feed" (SMMF), enabling broadcasters to obtain Bundesliga and 2.Bundesliga content during matches. • The Issa Hayatou International Foundation has called on the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 389553
• Published on 28/02/25 at 16:55
©  BasicNet
BasicNet (Kappa): revenues of €409.2m (+3.1%) & record EBITDA of €61.1m (+5.1%) in 2024

BasicNet, an Italian distributor and parent company of equipment manufacturer Kappa, has recorded revenues of €409.2m for the 2024 financial year (01/01 to 31/12/2024), up 3.1% on 2023 (€396.8m), announced the group, which published its preliminary results on 12/02/2025. • The group's direct…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 389546
• Published on 28/02/25 at 16:35
©  Manchester City FC
Manchester City FC: partnership with VTEX to improve fans' e-commerce experience

VTEX, a British company specialised in the creation and management of e-commerce platforms, has become an official partner of Manchester City FC (Premier League) in order to "streamline digital commerce experiences with the aim of offering a seamless and intuitive journey for fans," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 389521
• Published on 28/02/25 at 15:20
©  Villarreal CF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 389485
• Published on 28/02/25 at 13:00