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©  Valencia CF
Valencia CF: partnership with Wasserman (marketing agency) to promote the club in North America

Valencia CF (LALIGA EA Sports) has entered into a strategic partnership with sports marketing agency Wasserman to develop its brand in North America, "a major growth market for Spanish and European football" in the run-up to the 2026 World Cup, announced the club on 28/02/2025. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, International development, …
• Article # 389481
• Published on 28/02/25 at 11:30
©  Real Sociedad de Futbol
Real Sociedad: Reale Seguros will not extend Estadio Anoeta naming rights contract beyond 2024-25

Spanish insurance company Reale Seguros will not be extending its naming agreement for the Estadio Anoeta (San Sebastian, ESP), home of Real Sociedad (LALIGA EA Sports), beyond the 2024-25 season, announced the two parties on 27/02/2025. The brand has given its name to the "Reale Arena" since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 389419
• Published on 28/02/25 at 10:00
©  D.R.
Agencies: Jean-François Royer promoted to CEO of Hopscotch Sport, which reorganises its departments

Jean-François Royer has been promoted to CEO of Hopscotch Sport, announced the agency, which is owned by Hopscotch Group and specialises in "consultancy and activation for brands" as well as "the design of proprietary events and consultancy for rights holders," on 20/02/205. Jean-François…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Activation, Marketing - Communication, …
• Article # 389263
• Published on 27/02/25 at 10:56
©  D.R.
Decathlon: Julien Leclercq to succeed Fabien Derville as chairman of the board from 10/03/2025

Frenchman Julien Leclercq, born on 07/04/1984, has been appointed chairman of the board at Decathlon, announced the company on 24/02/2025. He will take up his post on 10/03/2025. Julien Leclercq is the youngest son of Michel Leclercq, founder of the French group that designs, produces and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 389150
• Published on 26/02/25 at 13:00
©  D.R.
Vogo: "Technically, we're ready to provide sound systems for referees in France" (C. Carniel)

"Technically, we are ready to provide sound systems for referees in France. Our little boxes are fitted with buttons that allow the sound to be targeted, for example to loudspeakers in a stadium. In football, for example, this is under discussion. We adopt an approach tailored to each sporting…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Authorities, …
• Article # 389016
• Published on 25/02/25 at 16:00
©  Mercedes-AMG Petronas F1 Team
Sponsorship: Mercedes F1 Team, All Blacks, Tottenham... Ineos cuts back on its commitments

Mercedes-AMG Petronas F1 Team presented its single-seater livery for the 2025 FIA Formula 1 World Championship season at an event organised by the FOM at the O2 Arena in London (ENG) on 18/02/2025. New for this season, the grey and black W16 will no longer feature the 'Ineos' logo and red…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 388881
• Published on 24/02/25 at 15:35
©  NFL
Sports betting: $147.91bn in bets & $13.7bn in revenue for the sector in the USA in 2024

Sports betting generated record revenues of $13.71bn (€13.1bn) in the United States in 2024, up 24.5% on 2023 ($11bn/€10.5bn), according to the annual report by the American Gaming Association (AGA), the US gambling industry's main lobby group, published on 19/02/2025. The report is based on…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, Betting, …
• Article # 388818
• Published on 24/02/25 at 11:30
©  D.R.
Weekly News Extra (17-21/02/2025)

• The Spanish government has set up an inter-ministerial committee dedicated to the 2030 World Cup, which Spain will co-host with Morocco and Portugal. • Representatives from the Real Federacion Espanola de Futbol, Liga F and women's professional clubs met at the RFEF headquarters to discuss the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 388742
• Published on 21/02/25 at 17:40
©  OL
Ligue 1 McDonald's: DAZN official supplier & media partner of Olympique Lyonnais in 2024-25

The British OTT platform DAZN has become an official supplier and "media partner" of Olympique Lyonnais (Ligue 1 McDonald's) for the remainder of the 2024-25 season, announced the club on 21/02/2025. "Until 30/06/2025, fans will be able to find all the content from the OL Play channel directly…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 388696
• Published on 21/02/25 at 15:20
©  Manchester City FC
Premier League: Publicis Sapient put in charge of Manchester City FC's digital transformation

Publicis Sapient, a digital transformation consultancy belonging to the Publicis Group, has become a global partner of Manchester City FC (Premier League) as part of a "multi-year partnership" from the 2024-25 season, under which it will be responsible for improving the club's digital ecosystem…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 388683
• Published on 21/02/25 at 14:30